Sales & Marketing news

• In digital video, effectiveness depends on context

  02-09-2019 02:00 via warc.com
  New research shows that video campaign effectiveness is dependent on tailoring content to suit the context and platform in which it is being consumed, according to Kantar.
  
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• Nvidia earnings updates: Chip titan to deliver results at a key crossroads for the AI trade

  25-02-2026 16:12 via businessinsider.com
  Nvidia CEO Jensen HuangKim Soo-hyeon/ReutersInvestors have arrived at the final boss of this season's tech earnings.Nvidia's results come at a particularly sensitive time for the market, with investors no longer blindly rewarding every company that touches AI, instead electing to divide the landscape into distinct winners and losers.Analysts ahead of the fourth-quarter call say they'll be listening for comments from CEO Jensen Huang on the appetite for high-end AI chips and how the company is ra
  
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• After 13 years abroad, I thought returning to the US would mean I 'failed.' It turned out to be the best choice for me.

  25-02-2026 16:12 via businessinsider.com
  captiontk pnwLaura BronnerI set off on a gap year that turned into 13 years living abroad with my partner.Because we moved around so much, it wasn't easy to make long-lasting friendships.So, even though I never wanted to move back, I ended up returning to the US.In 2010, my partner and I set off on what I thought was a gap year.After meeting while studying abroad in Switzerland back in 2008, we spent nearly two years in a long-distance relationship. We were ready to get back to our traveling roo
  
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• Economists and business leaders react to Trump's State of the Union address

  25-02-2026 16:11 via businessinsider.com
  Donald Trump touted tariffs, lower prices, and a new retirement plan in a record-long address.Nathan Posner/Anadolu via Getty ImagesDonald Trump tackled tariffs, inflation, and AI energy costs in his State of the Union speech.Economists and business leaders split over Trump's claims about inflation and tariffs.Bill Ackman backed his retirement plan, while Paul Krugman called the speech misleading.President Donald Trump delivered his annual address to Congress on Tuesday in what was the longest S
  
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• Short-seller Andrew Left's new target is a memory stock he says investors are wrongly valuing like it's the next Nvidia

  25-02-2026 16:08 via businessinsider.com
  Citron Research founder and CEO Andrew LeftBRENDAN MCDERMID/ReutersShort-seller Andrew Left revealed a new bet against SanDisk.He thinks the company is being valued like Nvidia, which he sees as a mistake.His bearish take centers on competition from tech titan Samsung. Andrew Left thinks he sees a big mismatch between investor perception and reality when it comes to SanDisk stock. SanDisk has been on a tear, surging more than 1,200% in six months as the market eyes a shortage of memory capacity
  
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• I dined at Taylor Swift's rumored wedding venue. It felt straight out of a fairytale but small for a star-studded celebration.

  25-02-2026 15:44 via businessinsider.com
  I dined at Ocean House, where Taylor Swift is reportedly getting married this summer.TIMOTHY A. CLARY/AFP/Getty Images; EQRoy/ShutterstockTaylor Swift and Travis Kelce could be tying the knot this summer at Ocean House in Rhode Island.The hotel is just steps away from Swift's Watch Hill mansion, making it an ideal location.I dined at the hotel's bistro and saw why it would make the perfect venue for a wedding.Taylor Swift and Travis Kelce could be making their "Love Story" official this summer a
  
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• Photos show every time Melania Trump has appeared at a public event during Donald Trump's second term

  25-02-2026 15:28 via businessinsider.com
  President Donald Trump and First Lady Melania Trump host a holiday reception, Friday, December 12, 2025, at the White House.Official White House Photo by Andrea HanksFirst lady Melania Trump is keeping a relatively low profile during Donald Trump's second term.She divides her time between homes in Florida, New York, and DC.The first lady has made more public appearances than usual during the holiday season.It's a refrain dating back to the first Trump White House: Where's Melania?First lady Mela
  
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• My family of 5 went on our first cruise. We had fun, but there are 4 things I wish we'd known before getting on the ship.

  25-02-2026 15:13 via businessinsider.com
  There are a few things I wish I had known before our first cruise.Chris ThomasTo celebrate my kids' graduations, my family and I went on our first cruise.Although we had a great time, I wish we had known a few things before getting on board.For example, turning our phones on airplane mode would've saved us a lot of money.2024 was a big year in our household. All three kids were graduating — our oldest from high school and our twins from junior high.When it came time to celebrate these achi
  
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• A24 has 21 movies coming to theaters in 2026 — here they all are

  25-02-2026 15:07 via businessinsider.com
  "The Drama."A24In the last decade, A24 has become one of the best-known movie studios in Hollywood.A24 has nine dated movies and another 12 that are set to be released at some point in 2026."The Drama," "Backrooms," and "The Invite" are some of the company's most anticipated releases.When you think A24, you think of "Moonlight," "Lady Bird," "Everything Everywhere All at Once," "Marty Supreme," "If I Had Legs I'd Kick You," and "Hereditary."In other words, you think of good movies.Since its ince
  
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• Stop using your free travel privileges while you're out sick, union tells Delta Connection flight attendants

  25-02-2026 14:39 via businessinsider.com
  Endeavor Air operates Delta Air Lines' regional flights.Kevin Carter/Getty ImagesDelta subsidiary, Endeavor Air, told its flight attendants not to misuse their free travel benefits.The airline's union said it has seen a rise in staff flying for free while on sick leave.Off-duty airline staff can often take free trips when their employer's planes have empty seats.Perks of the job? Be careful how you use them.A flight attendants' union has warned its members not to use their free travel benefits o
  
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• Anthropic cofounder says AI is making junior engineers' value 'a bit more dubious'

  25-02-2026 14:31 via businessinsider.com
  At Anthropic, AI now writes most of the code — and it's reshaping who gets hired, cofounder Jack Clark said.ANTHONY WALLACE/AFP via Getty ImagesAn Anthropic cofounder said AI now writes most of its code and could hit 99% by year's end.Cofounder Jack Clark said it's making junior engineers' value "a bit more dubious."Senior engineers with "well-calibrated intuitions" are in higher demand as AI rises, he said.At Anthropic, the rise of its AI coding tool is already reshaping hiring.Cofounder
  
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• Your next ride with Uber could be in the sky

  25-02-2026 14:00 via businessinsider.com
  Uber riders in Dubai will be able to book rides on Joby's air taxis later this year, the companies said on Wednesday.Uber/JobyUber riders in Dubai will have a new transport option later this year: Air taxis.Startup Joby will start offering rides bookable through the Uber app, the companies said Wednesday.Joby is working on getting regulatory approval to launch a similar service in the US.Uber riders can hail a car, motorbike, or boat, depending on where they are in the world. Soon, helicopter-li
  
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• AI startup Perplexity says Dow Jones badgered its bot in copyright infringement court fight

  25-02-2026 13:40 via businessinsider.com
  Aravind Srinivas, the CEO of Perplexity.JIM WATSON/AFP via Getty ImagesThe $20 billion AI startup Perplexity filed a motion in its ongoing legal battle with Dow Jones.Perplexity argues Dow Jones "cherry-picked" responses from its search engine to support its lawsuit.The lawsuit is becoming a flash point in the clash between chatbot developers and publishers.Perplexity is escalating its legal row with the publishers of The Wall Street Journal and New York Post, telling a federal judge they are re
  
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• I transformed my run-down shed into a dream office for $2,500. It turned out even better than I could've imagined.

  25-02-2026 13:37 via businessinsider.com
  I renovated my run-down shed into my dream office space.Marisa Todaro-RomanLast year, I transformed my run-down shed into a dream office space.I completed the majority of the renovations myself over a month and a half, and spent about $2,500.I'm so happy with the space and how it's helped improve my work-life balance.I'll be straight with you: My house is tiny. Charming, yes, but with two adults, two large dogs, and the hope of a future child, "cozy" had started to feel more like "cramped."Add i
  
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• Nancy Guthrie's disappearance: A complete timeline as the search stretches into week 4

  25-02-2026 13:27 via businessinsider.com
  Nancy Guthrie is believed to have been taken from her Arizona home (pictured) on February 1.Don Arnold; Brandon Bell/Getty ImagesNancy Guthrie, the mom of "Today" show host Savannah Guthrie, was reported missing on February 1.Authorities believe she was abducted from her Arizona home in the middle of the night.See what's happened in the high-profile case so far — from day 1 to now.The search for Nancy Guthrie, the mother of "Today" show host Savannah Guthrie, has stretched into its fourth
  
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• I left my 6-figure job at Google to attend pastry school in France. Now I work on Disney cruise ships.

  25-02-2026 13:26 via businessinsider.com
  Valerie Valcourt left her six-figure job at Google to attend a pastry school in France.Courtesy of Valerie ValcourtValerie Valcourt worked in Big Tech for five years, earning six figures at Google in Seattle.She left the tech industry behind to attend pastry school in France.Valcourt has worked on multiple Disney cruise ships and hopes to open her own patisserie someday.This as-told-to essay is based on a conversation with Valerie Valcourt, 36, who previously worked at Amazon and Google before s
  
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• After weeks of getting bashed, two software giants can make the case for why AI won't kill them

  25-02-2026 13:12 via businessinsider.com
  Bloomberg/Bloomberg via Getty ImagesThis post originally appeared in the Business Insider Today newsletter.You can sign up for Business Insider's daily newsletter here.After being marked for dead, software companies have a chance to tell their side of the story.Excluding Canada's Olympic hockey teams, no one has had a tougher go recently than software companies. Everyone faces some fear over AI, but software's diagnosis has been more dire than most. (Author Nassim Taleb was the latest to write s
  
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• Gucci's new AI-generated ads have hit a nerve online

  25-02-2026 12:54 via businessinsider.com
  A black leather canvas Gucci Horsebit bag.Jeremy Moeller/Getty ImagesGucci's use of AI-generated images ahead of its Milan runway show has sparked debate.Social media users have called the images "tacky" and "cheap."Experts say this is a strategic move by Gucci to blend fashion, art, and technology.Gucci's new AI-generated ads have hit a nerve online.The renderings — including a glamorous woman in a fur coat striding through a restaurant, a pair of models some commentators likened to "Gran
  
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• 2 top EY leaders explain why a lack of experience is a junior consultant's big advantage in the age of AI

  25-02-2026 12:50 via businessinsider.com
  EY hasn't altered its graduate hiring goals in response to AI.Alexander Clegg/NurPhoto via Getty ImagesAI is taking over the work typically done by junior consultants.Inexperience could actually be a big benefit for new grads, two senior EY leaders told Business Insider.Without years of preconceived ideas, graduates are more likely to challenge the status quo, one said.AI anxiety is hitting entry-level workers hardest. For those aiming for a consulting career, where junior staff historically bui
  
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• The widows who now work the same jobs that killed their husbands

  25-02-2026 12:31 via businessinsider.com
  Widows in Rajasthan, India.Suhail Bhat / Business InsiderA deadly disease called silicosis is killing many workers in sandstone mines in India.In a village in the state of Rajasthan, 20 widows work in the same deadly mines to pay off debt.Business Insider spoke with some of these widows, including Bimla, Sapna, and Radha Bai.Bimla is in her late 20s and already a widow. She breaks sandstone in a quarry in the Indian state of Rajasthan, shaping tiles from the same rocks that once coated her husba
  
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• A $5.7 billion startup wants AI to cut government benefit fraud. Experts aren't sold yet.

  25-02-2026 12:21 via businessinsider.com
  Daniel Yanisse, the CEO of Checkr, said the company aims to secure government contracts for identity verification.Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty ImagesThe CEO of Checkr said the company aims to secure government contracts for identity verification.Checkr wants to take on verifying eligibility for welfare and benefits, such as Medicare.AI experts said that government attempts to automate welfare systems have been challenging.An AI startup in SF focused on identity
  
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• NATO's falling behind in the race to build icebreakers, critical tools for a war in the Arctic

  25-02-2026 12:02 via businessinsider.com
  An icebreaker makes a path for a cargo ship near Russia.AP Photo/Alexander ZemlianichenkoNATO is falling behind in the race to build icebreakers, a top Norwegian military official said.The official identified icebreakers as a capability gap between NATO and Russia and China.These ships would be critical in a war in the Arctic, where tensions are rising.NATO forces are falling behind Russia and China in the race to build icebreakers, ships that would be crucial in an Arctic war, a top Norwegian m
  
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• Meet Tekmerion: The classics-obsessed macro investor spinning out of Brevan Howard with $1 billion

  25-02-2026 11:57 via businessinsider.com
  Zachary Squire and his partner Reed Morrissey are spinning out of Brevan Howard.Tekmerion CapitalTekmerion Capital is spinning out of Brevan Howard with $1 billion.The systematic macro fund is run by Zachary Squire and backed by Engineers Gate and Michael Novogratz.Squire, formerly at D.E. Shaw, Bridgewater, and HBK, is fundraising now that macro is "en vogue" again.In a way, Tekmerion Capital is a throwback to an earlier era of hedge funds.Before mega funds like Millennium and Citadel shifted t
  
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• House of Cassini: See the Gilded Age mansion about to sell for just $34.5 million after years of bankruptcy turmoil

  25-02-2026 11:55 via businessinsider.com
  The drawing room of the House of Cassini mansion in New York City.Evan Joseph for Sotheby's International RealtyBidding has closed on a 1901 mansion where Oleg Cassini designed fashions for Jacqueline Onassis.On Wednesday, a bankruptcy judge will review a $34.5 million top bid for the Gilded Age townhouse.Look inside the Beaux-Arts beauty and read about its contentious, sometimes violent history.A 20-room Gilded Age mansion, once the atelier of fashion designer Oleg Cassini, may soon be under co
  
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• An NYC couple went from 'autopilot' to financial independence. They share 3 money moves they made.

  25-02-2026 11:45 via businessinsider.com
  Financially independent couple Josette Chang and Alexander Nathanson reside in Manhattan.Josette Chang and Alexander NathansonJosette Chang and Alexander Nathanson achieved financial independence in their early 40s.They made a couple of key money moves, including hiring a planner and investing their savings.They also chose to pay off their mortgage early, eliminating their biggest expense.For years, Josette Chang and Alexander Nathanson were doing all the "right" things with their money —
  
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• Famed investor Ruchir Sharma says gold looks disconnected from fundamentals and prices are being driven by 'random stories'

  25-02-2026 11:30 via businessinsider.com
  Sven Hoppe/picture alliance via Getty ImagesGold's explosive rally isn't grounded in fundamentals, Ruchir Sharma says. The Rockefeller chairman said he believes investors have comingup with stories about why it's risen so much. He recommends investors diversify into other commodities.The explosive rally lifting gold prices since the start of last year looks alarmingly disconnected from any fundamental reality, with investors coming up with narratives explain its rise, a veteran investor says. Ru
  
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• Aston Martin to cut up to 20% of its workforce as tariff and China pain rocks automakers

  25-02-2026 11:29 via businessinsider.com
  All of Aston Martin's supercars are made in a factory in the UK.John Keeble/Getty ImagesBritish supercar maker Aston Martin said it's cutting up to 20% of its workforce.Like the rest of the industry, the company is facing a major headache over US tariffs.President Donald Trump announced a new 15% global tariff on Saturday after a Supreme Court defeat.British automaker Aston Martin said it's cutting up to 20% of its workforce as it battles supply chain chaos caused by President Donald Trump's shi
  
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• Skeptical of the 'SaaSpocalypse'? Bill Gurley says you should channel your inner Warren Buffett and strike

  25-02-2026 11:16 via businessinsider.com
  Bill Gurley, the Silicon Valley venture capitalist and a general partner at Benchmark Capital, says AI can serve as "jet fuel" to a career.Michael Kovac/Getty Images for Vanity FairBill Gurley offered advice to people who still believe in SaaS companies during an interview on CNBC.He said to stop complaining about falling prices and pick "them up off the floor."He also said that complex "circular" AI deals resemble past accounting red flags.Bill Gurley has some suggestions on how you might inves
  
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• Michael Saylor defends bitcoin's plunge by comparing it to Apple's 'valley of despair,' which preceded a huge rebound

  25-02-2026 11:15 via businessinsider.com
  Joe Raedle/Getty ImagesBitcoin bull Michael Saylor says the crypto is going to bounce back from its deep slump. He compared its current decline to that of Apple stock in 2013, which preceded a huge comeback. Saylor sees the history of Big Tech stocks being underestimated as highly bullish for bitcoin.Bitcoin is still falling, but Strategy founder Michael Saylor thinks a rebound is coming, and the crypto is following the path of a tech industry icon. Saylor recently compared bitcoin to Apple, spe
  
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• I tried to get ChatGPT and Gemini to lie about me

  25-02-2026 11:05 via businessinsider.com
  Not me, but an actual competitor in the Nathan's Famous Hot Dog eating competition on July 4.Adam Gray/Getty ImagesA BBC reporter gamed AI chatbots by posting on his personal website that he was a hot dog-eating champion.I tried to one-up him, but failed. Pathetic, I know.This is all silly, but it's also instructive: Companies are looking at using AI-generated results as the new SEO for reputation management and product recommendations.If there are two things I love, it's processed meats and not
  
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