Sales & Marketing news

• Cause related ads increase fourfold

  26-07-2017 01:24
  BOSTON: Purpose-driven ads are not only growing in number, but they generate more views and drive more results in the form of engagement rates, research shows.Drawing on YouTube data, video ad tech company Pixability established that cause-related...
  
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• Taylor Frankie Paul was supposed to revive 'The Bachelorette.' The fiasco says a lot about why the franchise is losing viewers.

  20-03-2026 20:11 via businessinsider.com
  Taylor Frankie Paul was set to be the twenty-second Bachelorette, until Disney pulled the plug.Fred Hayes/DisneyTaylor Frankie Paul's "Bachelorette" season was canceled amid an investigation into an alleged domestic violence incident.Paul's historic casting had promised to breathe new life into the decades-old franchise.ABC pulling the plug on the season underscores the "Bachelor" franchise's inflexibility.Taylor Frankie Paul's "Bachelorette" season was shaping up to be the Most Dramatic Season
  
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• BofA isn't ruling out a rate hike this year, but says it would take 3 things for that to happen

  20-03-2026 20:00 via businessinsider.com
  Jeenah Moon/ReutersBank of America said clients have been asking about the risk of the Fed hiking rates in 2026.Markets have priced in a 12% probability of a rate hike in April, up from 0% last week.The economists outlined three conditions under which the Fed might consider raising rates.Bank of America said clients have been asking whether the Federal Reserve could shock markets and raise rates this year. The bank said it's not ruling it out, but some specific conditions would have to be met. I
  
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• Where to watch Miami Open: Live stream tennis from anywhere

  20-03-2026 19:49 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreAryna Sabalenka returns to defend her Miami Open title.Leonardo Fernandez/Getty ImagesJust a few days after Indian Wells wrapped up, the top players in the ATP and WTA head from California to Florida for the next Masters 1000-level event. We've gathered everything you need to know about where to watch the Miami Open, including global live streaming options.Fresh off their Indian Wells victories, ATP No.
  
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• The best air mattresses

  20-03-2026 19:00 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreHaving one of the best air mattresses on hand ensures guests have a comfortable place to sleep. They can also easily be stored without taking up too much space when not in use.Amazon;EZ Bed/Business InsiderAn air mattress is one of those household essentials that's always good to have on hand whether you're hosting family, accommodating last-minute guests, or going on the occasional camping trip. It not
  
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• Judge throws out Sam Altman's sister's lawsuit accusing him of sexual abuse— but leaves door open to refile

  20-03-2026 18:48 via businessinsider.com
  A federal judge dismissed a lawsuit against OpenAI CEO Sam Altman brought by his sister, Annie Altman, accusing him of sexual abuse.Kylie Cooper/ReutersAnnie Altman's sexual abuse lawsuit against her brother Sam Altman has been dismissed.A judge ruled her claims against the OpenAI CEO were too late, but she could refile.He greenlit Sam Altman's defamation countersuit.A federal judge has tossed a lawsuit brought by the sister of OpenAI CEO Sam Altman alleging he sexually abused her as a child.Ann
  
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• The best checked luggage

  20-03-2026 18:33 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreOur team tested a dozen bags to find the best checked luggage, from durable soft-side to trendy hard-shell suitcases.Bronwyn Barnes/Business Insider; Emily Hochberg/Business InsiderWhile breezing past the baggage carousel with a carry-on seems like a no-brainer, you actually find more freedom with a checked bag. The best checked luggage stands out for its durability, smooth-gliding wheels, and smart use
  
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• Here are the most interesting market views making the rounds on Substack this week

  20-03-2026 18:24 via businessinsider.com
  Substack - Getty Images: Thomas Fuller/SOPA Images/LightRocketNYSE - Getty Images: ANGELA WEISS / ContributorSubstack has emerged as a hub of financial market commentary and analysis.As more prominent market voices offer their views, retail investors have flocked to the platform.Here are some of the most interesting Substack posts about markets from the last week.Gone are the days when Wall Street Bets was the premier destination for retail traders. In the years since the GameStop saga, other pl
  
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• Where to watch MotoGP: Live stream races from anywhere

  20-03-2026 18:02 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreThe MotoGP season will kick off with the Grand Prix of Thailand.Gold & Goose Photography/Getty ImagesMotoGP returns for the 2026 season, and fans everywhere can gear up for nine months of high-speed races. We've gathered everything you need to know about where to watch MotoGP, including global live streaming options.The MotoGP season officially kicked off with the Grand Prix of Thailand at the Chang
  
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• Box CEO says companies will need to figure out how to budget for workers running up AI token bills

  20-03-2026 17:56 via businessinsider.com
  Aaron Levie speaks at TechCrunch Disrupt 2025Kimberly White/Getty Images for TechCrunchBox CEO Aaron Levie said AI token consumption won't be limited to engineers.Levie said AI token usage will only increase among workers who properly use AI.Nvidia CEO Jensen Huang said he would be upset if an engineer didn't use equivalent of half of their salary on tokens.Box CEO Aaron Levie says tech companies won't be the last to see AI budget balloon."This will of course start in engineering, where we alrea
  
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• See Hermès new tech collection, from a $5,150 charging case for your Apple devices to a $820 cardholder

  20-03-2026 17:54 via businessinsider.com
  The Paddock Grand case with a Solo charger costs $4,650.HermèsHermès unveiled a collection of luxury leather charging accessories for Apple products priced up to $5,150.The Hermès Paddock Solo charger offers MagSafe wireless charging for $1,250.It's not the first time the luxury brand has designed a product for Apple.Hermès just dropped a new lineup of accessories for fashionistas and tech enthusiasts to obsess over — with one piece priced over $5,000.The French
  
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• I packed for a 7-day trip to Canada with just a backpack. Here are 6 items I'm glad I brought and 4 I wish I had.

  20-03-2026 17:54 via businessinsider.com
  A Business Insider reporter took a weeklong train trip with just a backpack for the first time and learned a few things about packing light.Joey Hadden/Business InsiderI traveled by train from New York to Eastern Canada for seven days with just a backpack.I was thankful I packed light, but there were a few items I wished I had brought on the trip.I was glad I brought laundry sheets and quick-dry clothing, but I should've packed more socks.In August 2022, I decided to do something I'd never done
  
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• Ukraine says its 'red' team forces beat NATO's 'blue' team forces in every combat scenario during recent naval drone drills

  20-03-2026 17:34 via businessinsider.com
  Ukraine introduced the Magura drone boat in 2023 and has released several upgrades in recent years.Global Images Ukraine/Global Images Ukraine via Getty ImagesUkraine's "red" team beat NATO's "blue" team forces in all five naval drone scenarios in a recent drill.The drone boats simulated targeting of ports and ships.Ukraine's naval drone innovations have become one of the most important developments of the war.Off the coast of Portugal, a Ukrainian-led team went up against NATO forces in a naval
  
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• Dunkin's $6 value meal is back. I tried it, and a full breakfast cost half the usual price.

  20-03-2026 17:22 via businessinsider.com
  The meal deal is back.Justin Sullivan/Getty ImagesAs fast food becomes more competitive, chains are trying anything they can to bring in customers.Dunkin' brought back its popular value meal to the menu in March.The $6 value meal comes with a coffee, a breakfast sandwich, and hash browns.Dunkin' has once again entered the meal deal wars.The chain's $6 value meal returned to its spring menu in March, along with energy drinks, banana-flavored coffee, and berry refreshers.Over the last couple of ye
  
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• The 47 best gifts for bosses

  20-03-2026 17:20 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreBelow we've curated the best gifts for every type of boss, whether they're your work bestie or a more formal manager.Graf Lantz, Gabrielle Chase/Business InsiderFinding the best gifts for your boss can feel tricky. Whether you're shopping for a holiday, birthday, or work milestone, you want something thoughtful and genuinely useful. To make it easier, we found practical, appropriate gifts that strike the
  
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• Goldman Sachs maps out where it's pushing AI — and the risks that could upend its strategy

  20-03-2026 17:10 via businessinsider.com
  Michael M. Santiago/Getty ImagesGoldman Sachs outlined details of its AI strategy in a new shareholder letter.The firm offered a look at how it's applying AI across operations and workflows.It also flagged the biggest risks to a successful rollout, including attracting and keeping talent.Goldman Sachs is pushing deeper into artificial intelligence — and what it could mean for the firm's future.In its 2025 shareholder letter, released Friday, Goldman's leaders doubled down on their prioriti
  
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• As a chief innovation officer, writing fiction helps me with my job. I'm now a better strategist.

  20-03-2026 17:09 via businessinsider.com
  The author shares how writing fiction has made her better at her 9-to-5 job.Courtesy of the authorFiction writing builds the scenario-planning muscles AI can't replicate.A novelist's research discipline outperforms a slide deck's worth of analysis.Creative imagination is a strategic asset — not a soft skill.Earlier this year, I shook a strategy leader out of her deeply held convictions by asking three questions that made her stop and think. It shifted the tenor of the discussion, and after
  
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• I've traveled beyond Japan's popular Tokyo-Kyoto-Osaka route. There are 4 day trips I'd actually recommend.

  20-03-2026 17:01 via businessinsider.com
  wakayama tktkktAlessa HickmanAfter moving to Japan, I started taking day trips beyond the usual Tokyo-Kyoto-Osaka travel circuit.Places like Saitama were easy to reach by train, but felt different from Japan's bigger cities.Wakayama City, Kobe, and Nara are a few of my other favorite spots for food, scenery, and shopping.The first time I visited Japan, I followed the so-called Golden Route and visited three major tourist spots: Tokyo, Kyoto, and Osaka.It's easy to see why these cities are so pop
  
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• Goldman says it's eyeing the risk of a deeper market correction that will leave investors few places to hide

  20-03-2026 16:57 via businessinsider.com
  Michael M. Santiago/Getty ImagesGoldman Sachs flagged the risk of a deeper stock decline, with bonds offering little protection.Strategists outlined a bear-case scenario in which the S&P 500 could drop another 8%.Bonds haven't been acting like safe havens, largely due to higher inflation expectations.Goldman Sachs sees the potential for more pain in the stock market and warns that investors may have fewer options as they seek safe havens.In a note to clients on Thursday, strategists at the W
  
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• 11 of the most interesting quotes from Claude users about their hopes and fears for AI

  20-03-2026 16:31 via businessinsider.com
  a stock imageMaskot/Getty Images/MaskotAnthropic conducted a massive survey of roughly 81,000 Claude users in December.The newly released results show the extent to which even AI users are worried about the technology.One software engineer wondered if this is how coachmen felt when cars were invented.Anthropic's Claude has already conquered tech stocks. Its users are wondering if they are now in its path.Roughly 81,000 Claude users around the world participated in an anonymous survey where they
  
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• How millions of student-loan borrowers will be affected by their transfer to the Treasury

  20-03-2026 16:03 via businessinsider.com
  The Treasury Department will take over managing some of the federal student-loan portfolio.SAUL LOEB/AFP via Getty ImagesThe Treasury Department will take over management of millions of student-loan borrowers' accounts.The transition will occur in phases, and affected borrowers should continue paying their federal servicer.Advocates raised concerns about the Treasury's ability to manage the federal student-loan portfolio.The student-loan shake-up continues.On Thursday, the Department of Educatio
  
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• Taylor Frankie Paul's season of 'The Bachelorette' has officially been canceled before it began. Here's what happened.

  20-03-2026 15:49 via businessinsider.com
  Taylor Frankie Paul's season of "The Bachelorette" begins Sunday.Gilbert Flores/Penske Media/Getty ImagesTaylor Frankie Paul is the star of "The Secret Lives of Mormon Wives" and was set to lead "The Bachelorette."Reports surfaced alleging a domestic violence incident between Paul and her ex, Dakota Mortensen.A spokesperson for Disney Entertainment Television confirmed Paul's season will not air.In Mormon Utah, all hell has broken loose.A week before her much-hyped new season of "The Bachelorett
  
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• I made a Michelin-starred chef's version of a McDonald's McMuffin. It only took 10 minutes and tasted way better than the original.

  20-03-2026 15:46 via businessinsider.com
  Michelin-starred chef Greg Marchand's homemade version of a McDonald's McMuffin.Courtesy of FrenchieMichelin-starred chef Greg Marchand told me he had a homemade version of a McDonald's McMuffin.Marchand said his 10-minute recipe was healthier and tasted "100 times better."The bacon and egg muffin was deliciously crunchy and cheesy — and superior to the McDonald's version.Greg Marchand first told me about his bacon and egg muffin when I asked Michelin-starred chefs to share their favorite
  
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• I've been a wedding photographer for over 12 years. Here are 10 of the best ideas I've seen at weddings.

  20-03-2026 15:16 via businessinsider.com
  As a wedding photographer, I suggest that couples take a moment alone on their big day.Megan Betteridge/ShutterstockAs a wedding photographer, I've seen really special, clever ideas at receptions and ceremonies. I love it when couples do first-look photos with different people and pass out disposable cameras.Unconventional desserts and suggested dress codes can also be very cool at weddings.As a wedding photographer with more than 12 years in the business, I've witnessed hundreds of celebrations
  
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• Where to watch Wicked: For Good online

  20-03-2026 15:03 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreAriana Grande and Cynthia Erivo in "Wicked: For Good."Giles Keyte/Universal PicturesThe thrilling Wicked sequel is finally streaming. We've gathered everything you need to know about where to watch Wicked: For Good online.Wicked: For Good, released in theaters in late 2025, picks up in the wake of the first film and explores the second half of the iconic musical. The story follows Elphaba, Glinda (no lon
  
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• I adopted a new fitness strategy in my 40s that's helped me run half-marathons, hold handstands, and do pull-ups as I age

  20-03-2026 14:33 via businessinsider.com
  I started setting physical goals for myself in my 40s, including pull-ups and handstands.Lorraine C. LadishI set physical goals for myself as I age, such as running a half-marathon and doing a pull-up.Challenging myself to move my body in new ways has given me mental and physical strength.Focusing on my progress rather than my changing body has given me a healthy perspective on aging.At 61, I did my first unassisted pull-up — something I considered impossible just nine months prior.It was
  
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• The best dog crates for large dogs

  20-03-2026 14:30 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreThe best dog crates for large dogs are sturdy and spacious enough to accommodate big breeds.Alicia Betz/Business InsiderWhile there are dozens of models to choose from, the best dog crates for large dogs are those that are sturdy and appropriately sized for bigger breeds. Large dogs are commonly classified as weighing more than 50 pounds and standing at least 24 inches tall, while giant breeds, like grea
  
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• Super Micro Computer stock crashes 27% after cofounder's arrest in chip-smuggling scheme

  20-03-2026 14:17 via businessinsider.com
  illustration by Cheng Xin/Getty ImagesSuper Micro Computer stock fell 27% premarket after the company's cofounder was arrested.SMCI cofounder and two others were charged with illegally exporting AI chip servers to China.Super Micro stock has been on a roller coaster ride in recent years. The move: Super Micro Computer stock plunged 27% on Friday, prolonging a year of extreme volatility and severe price swings. The stock is up 5% year-to-date, but down 23% in the last 12 months. Why: SMCI fell on
  
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• An 80-year-old was scammed out of $285,000. His computer was accessed remotely, and his money turned into cryptocurrency.

  20-03-2026 14:16 via businessinsider.com
  The offers and details on this page may have updated or changed since the time of publication. See our article on Business Insider for current information.George Chryssanthou with his partner. Electra Friedman.Courtesy of Electra FriedmanGeorge Chryssanthou lost over $280,000 when scammers hacked into his bank account.The fraudsters conned him into transferring the money and converted it to bitcoin to steal it.The octogenarian has filed a negligence claim against Charles Schwab with FINRA.George
  
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• Here's what Bari Weiss told CBS News employees as the company starts a new round of layoffs

  20-03-2026 14:14 via businessinsider.com
  CBS News head Bari Weiss, seen here interviewing Erika Kirk, has become a lightning rod since she took the job in October.Michele Crowe/CBS News via Getty ImagesCBS News has started a new round of layoffs.Top editor Bari Weiss has told staffers that the network needs to improve its online presence.Read the full memo CBS News leadership sent to employees.CBS News' leadership just told staffers why the broadcast network is enacting a new round of job cuts."Today we are reducing the size of our wor
  
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