Sales & Marketing news

• Branded content is mostly forgotten

  26-04-2017 02:00
  
  LONDON: Eight in ten consumers forget most of the information in branded content after only three days and more than half can't recall a single detail, according to a new study which advocates the use of a conversational approach.The
  
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• Addiction nearly killed me. Once I got sober, I started my own company and shared my story to help others.

  14-03-2026 19:07 via businessinsider.com
  Lisa Devine with one of the hand-poured candles she makes and sells.Courtesy of Lisa DevineLisa Devine battled on and off drug addiction for a total of six years.The courts forced her to get sober, but, after one relapse, the real change came from herself.She now runs a candle-making studio that is supported by the community.This interview is based on a conversation with Lisa Devine, 37, a candle studio owner from Queens, New York. It has been edited for length and clarity.People often ask me wh
  
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• I wasn't sure if my daughter was ready to sleep over at a friend's on her own. I decided to join her.

  14-03-2026 18:50 via businessinsider.com
  The author joined her daughter at a sleepover.Courtesy of the authorMy daughter was invited to sleep over at her close friend's house.Her friend's mom and I talked, and we agreed that I would sleep over, too.It was a huge success, and later her friend and mom slept over at our place.I was excited when my daughter Aria was invited to spend the night at a friend's house. While I realize not everyone experiences this rite of passage or even needs to, I view it as a nice milestone. Cozy sleeping bag
  
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• TSA delays: Which airports have long lines, and how to check the wait time

  14-03-2026 16:56 via businessinsider.com
  Travelers across the US faced longer than usual security lines this week.Peter Zay/Anadolu via Getty ImagesAirport security checkpoints in the US are under pressure due to the partial government shutdown.Many now-unpaid TSA agents are skipping work, causing long lines and wait times.Here's the latest on TSA delays, and how to check wait times before you travel.Long lines are forming at some TSA checkpoints as the ongoing partial government shutdown now meets spring break.Numerous airports are te
  
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• Spirit Airlines plans to shrink its fleet to fewer than 80 jets. It once had over 200.

  14-03-2026 16:35 via businessinsider.com
  Spirit Airlines plane at Fort Lauderdale.Pedro Portal/Miami Herald/Tribune News Service via Getty ImagesSpirit Airlines has filed for bankruptcy protection twice in less than a year.The budget airline now says it will reduce its fleet to fewer than 80. It once operated over 200.Spirit says it will focus on its strongest routes: Fort Lauderdale, Orlando, Detroit, and New York.US budget carrier Spirit Airlines says it is downsizing its fleet by almost two-thirds.The Florida-headquartered air carri
  
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• US Marines are on the hunt for a cloak they can wear to hide themselves from thermal-imaging sensors

  14-03-2026 15:56 via businessinsider.com
  Marines evacuate simulated casualties during an exercise at Marine Corps Base Hawaii, Nov. 5, 2025.U.S. Marine Corps photo by Lance Cpl. Tania GuerreroThe Marine Corps is seeking a company to develop a new outer garment for protection.The cloak would shield Marines from enemy thermal-imaging sensors.Thermal-imaging sensors are prolific in the war in Ukraine, often used on drones.The Marine Corps is looking for a new outer garment to protect its troops from battlefield threats that can see throug
  
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• Mark Zuckerberg and Jeff Bezos' turn toward fashion is about more than the clothes, expert says

  14-03-2026 15:56 via businessinsider.com
  Tech billionaires like Mark Zuckerberg and Jeff Bezos are really into fashion right now. And there's a reason why. Alessandro Garofalo/REUTERS; Cindy Ord/MG24/Getty ImagesTech billionaires, like Mark Zuckerberg and Jeff Bezos, are embracing fashion.One fashion expert said it's because they're seeking cultural relevance and legacy.Still, it's not a one-sided relationship: Fashion is courting tech, too.The world of fashion has witnessed a consistent pattern for some time now: Big Tech billionaires
  
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• I've lived in the UK for over 20 years —there's just one town I always dream about moving to and love to visit

  14-03-2026 15:02 via businessinsider.com
  Lake WindermereIuliia Semeniuk/Getty ImagesI first visited Windermere, a small town in the English Lake District, nearly 20 years ago.The town's peaceful vibes, nature, incredible food, and local charm completely won me over.If I could choose any place to live in the UK, it'd be here. I hope to move someday.Our family's first trip to Windermere changed everything.Sitting on the bank of a stream with my feet dipped in its cold, clear water, surrounded by trees budding for spring — even with
  
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• I found making friends as a new mom so hard. A stranger on the street changed everything.

  14-03-2026 14:54 via businessinsider.com
  combo1982/Getty ImagesA stranger offered me a stroller on a rainy day.That meeting led to a trio of close mom friends.Together, we've built our own village through motherhood.Ever since I became a mother, I have seen many acts of kindness.Like the woman who rushed to give me a paper bag after my child was sick on the bus, hurriedly taking her stuff out of it. Or the waitress who would take my baby and walk around the restaurant with him so I could eat in peace.Most of these moments of kindness a
  
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• The 12 wealthiest Oscar-winning billionaires, ranked by net worth

  14-03-2026 14:42 via businessinsider.com
  Directors Steven Spielberg and George Lucas are two of the billionaires who have won Oscars.Frank Trapper/Corbis via Getty ImagesThese 12 billionaires are also Oscar winners.Some are the famous filmmakers behind some of the most commercially successful movie franchises.Others are billionaires who have accumulated their wealth through other avenues.When thinking about Oscar winners, NFL team owners and computer-science researchers might not immediately come to mind.But some of these icons of thei
  
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• Werner Herzog says he improvised his iconic 'Parks and Rec' cameo: 'People peed their pants'

  14-03-2026 14:34 via businessinsider.com
  Werner Herzog in "Parks and Recreation."NBCWerner Herzog made a cameo in a 2015 episode of "Parks and Recreation" as a man selling his house.He told Business Insider his funniest line was improvised."People peed their pants," Herzog said.Werner Herzog isn't just an acclaimed filmmaker and author — he also has a knack for popping up in your favorite TV shows.He's lent his iconic voice to several characters on "The Simpsons," and he memorably appeared in the flesh on season one of "The Manda
  
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• The best sheds

  14-03-2026 14:30 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreThe best outdoor storage sheds are an invaluable way to store and secure lawn equipment, garden supplies, and bikes.Suncast; Business InsiderWhether you're storing gardening tools, a mower, or off-season patio furniture, the best outdoor storage sheds are a convenient way to protect your items and keeping your yard tidy and pristine. Made from resin, wood, or steel, they're designed to keep your tools an
  
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• The 35 countries that spend the most on their militaries, ranked by their defense budget

  14-03-2026 14:26 via businessinsider.com
  The US has the most expensive military in the world.Tajh Payne/US Navy via Getty ImagesThe International Institute for Strategic Studies compiled data about the world's military budgets.The top militaries spend hundreds of billions of dollars on defense, with the US leading worldwide.President Donald Trump has proposed increasing annual defense spending to $1.5 trillion.The world's military budgets totaled $2.6 trillion in 2025, and the US accounted for more than a third of that.The US has the w
  
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• I want another child, but my husband doesn't. I've considered leaving, but instead, I'm looking for other ways to feel fulfilled.

  14-03-2026 13:17 via businessinsider.com
  The author wants a second child, but her husband doesn't.Courtesy of Claire VolkmanI want a second baby, but my husband says our daughter is more than enough for him.When I spoke to a therapist, she said we had to be more honest about why we wanted what we wanted.I've considered leaving, but instead, I found joy in relishing my daughter.When I was married to my first husband, I learned during a routine gynecology exam that I had an issue that could make pregnancy and childbirth complicated.Yet,
  
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• I felt unprepared when I moved into my first apartment. Living alone has been challenging, but also incredibly rewarding.

  14-03-2026 13:12 via businessinsider.com
  During my last year of college, I moved into my first apartment alone.Carrie BerkAfter living at home for most of college, I decided to move into my own place senior year.I thought living alone would help me foster independence and allow me to become a "real adult."Although the move was overwhelming at first, it's helped me learn to embrace chaos.I'll be honest — when I moved into my first apartment after graduating from college, I didn't know the difference between Tide and Cascade pods,
  
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• NATO allies are linking their defenses together to better hunt and kill drones on its eastern edge

  14-03-2026 13:02 via businessinsider.com
  Digital Shield 2.0 is the second test in an ongoing exercise to strengthen air surveillance on Russia's border.US Army photo by Maj. Alexander WatkinsThe US and its allies are building a counter-drone network along NATO's border with Russia.The testing process follows a move fast, fail fast, fix fast approach.Different sensors and counter-drone interceptors were involved in the exercise.The US and its NATO allies are boosting their ability to detect, track, and target drone threats along the all
  
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• I spent $61,000 building a personal pub in my backyard. There are 3 mistakes I wish I hadn't made.

  14-03-2026 12:58 via businessinsider.com
  Stephen Hutyra.Stephen HutyraStephen Hutyra, 42, built a personal pub he calls The Thirsty Goat in his backyard.He loves the space, but wishes he'd installed a hot-water heater for the bathroom and sinks.He also could have benefited from a little more space behind the bar area.This as-told-to essay is based on a conversation with Stephen Hutyra, a 42-year-old program analyst living in the small town of West, Texas. It's been edited for length and clarity.In November 2020, I was inspired to build
  
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• NATO is stepping up its Arctic patrols. A key goal is getting eyes on Russian subs before they can disappear into deep water.

  14-03-2026 12:37 via businessinsider.com
  NATO officials say there has been an uptick in Russian submarine activity in the North Atlantic in recent years.REUTERS/Tatiana MeelNATO has expanded its footprint in the North Atlantic in recent years, two Western officers said.This is partially in response to an increased presence of Russian submarines coming out of Murmansk.NATO allies like to monitor Russian naval activity before reaching the open Atlantic.NATO is expanding its footprint across the Arctic and North Atlantic, increasing patro
  
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• I quit my job because I couldn't afford to rent or buy a house. I then moved to Thailand, where the cost of living is cheaper.

  14-03-2026 12:17 via businessinsider.com
  The author moved to Thailand for a more affordable lifestyle.Courtesy of Sally SeatonI worked full-time in the UK, but I couldn't afford to move out at 28.I quit and moved to Thailand to become a freelance writer.I earn slightly less now, but my lower cost of living means I can afford my own place.My stable job in the UK allowed me to save, but rental prices in my area would have taken up a huge portion of my income. Each month, I withdrew from my savings as everyday expenses became luxuries. I
  
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• Two evicted sisters try to derail $34.5 million sale of Gilded Age home

  14-03-2026 12:00 via businessinsider.com
  Judges have been trying to sell this $34.5 million Gilded Age mansion for six years.Designer Oleg Cassini's widow, right, and her sister, both in their 80s, keep fighting to reclaim it.Evan Joseph, left/Getty Images, rightA fashion heiress and her sister are fighting to keep their Gilded Age townhouse.They are the widow and sister-in-law of iconic fashion designer Oleg Cassini.A judge has declared the battle over. Is it?For six years, they stalled creditors, ignored deadlines, and filed stacks o
  
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• Former Uber CEO Travis Kalanick said he moved to Texas, joining a growing list of tech billionaires leaving California

  14-03-2026 11:49 via businessinsider.com
  Travis Kalanick, former Uber CEO, has moved from California to Texas by the end of 2025.REUTERS/Andrew KellyTravis Kalanick, former Uber CEO, moved from California to Texas, he said on "TBPN."Kalanick joins other tech billionaires like Elon Musk in relocating to Texas from California.Texas is attracting tech giants with favorable tax rates and business regulations.Another tech billionaire has left California for Texas.In an interview on "TBPN" on Friday, former Uber CEO Travis Kalanick told show
  
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• 3 games to play while you watch the Oscars 2026

  14-03-2026 11:45 via businessinsider.com
  Jakub Porzycki/NurPhoto via Getty ImagesThis post originally appeared in the BI Today newsletter.You can sign up for Business Insider's daily newsletter here.Ready, set, OscarsThe Oscars are back — and they're not playing it safe. Here's what to know before Sunday, plus some watch-party games to match the fun.A new category will be introduced at the 98th Academy Awards. In fact, the category (casting) is the first new award in 24 years. And only two Oscar-nominated songs will be performed
  
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• US consumers will feel the pinch from the Iran war even if stocks and the dollar don't, a finance guru says

  14-03-2026 11:24 via businessinsider.com
  Motorists pump gas at a Murphy's USA gas station after a barrel of oil passed the $100 mark for the first time in four years.Brandon Bell/Getty ImagesUS stocks and the greenback are shrugging off the Iran conflict, but American consumers face pain.Finance professor Derek Horstmeyer flagged the risk of persistent inflation in a recent interview.AI companies might carve out niches, and bears should be careful betting against the boom, he said.American consumers will feel the pinch from the Iran co
  
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• I visited JetBlue's first airport lounge. I was impressed, but one thing will stop me from going back.

  14-03-2026 11:07 via businessinsider.com
  The inside of BlueHouse, which opened at JFK International Airport last year.Gabbi Shaw/Business InsiderBlueHouse, JetBlue's first airport lounge, opened at JFK in New York in December.As a JetBlue credit card holder, I decided to pay a visit.It was spacious and well-designed, but I didn't spend enough time there to justify the $79 cost.Rejoice, JetBlue lovers: There's now a lounge where you can eat, drink, and be merry while waiting to board your flight.BlueHouse, the airline's first airport lo
  
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• She used to manage 3 employees. Now she oversees 24. Welcome to the age of the megamanager.

  14-03-2026 10:48 via businessinsider.com
  Match group's Chine Mmegwa oversees a much bigger team than she did a year ago, a change that's become common for middle managers across Corporate America.Lucía Vázquez for BIOn a recent weekday afternoon, Match Group manager Chine Mmegwa sat at her desk in a New York office, looking up at her team through a mounted TV screen.The meeting was much like others she'd led during her first few years at the dating-app company, only with a lot more faces. That's because she now oversees t
  
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• My wife and I built a tiny home in our 60s. The downsides are worth it to live mortgage-free.

  14-03-2026 10:48 via businessinsider.com
  Nico BluigmarsSamira Kafala for BINico and Margareth Bluigmars sold their house in their 60s and used the money to build a tiny home.The couple said that although tiny living can be noisy, it never feels too small.Living mortgage-free has been the ultimate upside, they said.This as-told-to essay is based on a conversation with Margareth Bluigmars, 64, and Nico Bluigmars, 68, a Dutch couple who live in a tiny home at Minitopia in Eindhoven, the Netherlands. This piece has been edited for length a
  
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• From beer to jerseys, here are the stock picks Goldman sees as winners from the 2026 World Cup

  14-03-2026 10:45 via businessinsider.com
  Daniel Jayo/Getty Images; Getty Images; Tyler Le/BIThe 2026 FIFA World Cup will kick off in North America on June 11.Goldman Sachs analysts named several top stock picks set to get a boost from the tournament.Beer makers, sports brands, retailers, and travel names are among the top picks.The 2026 World Cup is around the corner, and Goldman Sachs shared some of the stock picks they see as poised to gain from the tournament.The FIFA World Cup kicks off on June 11 with a historic number of games ac
  
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• Looking for a summer job? One of the most exclusive clubs in America is hiring

  14-03-2026 10:33 via businessinsider.com
  The Yellowstone Club in Big Sky, Montana, is known for its exclusivity, allowing fewer than 1,000 members.1-foto/ 500px/Getty Images/500pxThe Yellowstone Club, which counts Bill Gates and Tom Brady among its members, is hiring.The Montana enclave has nearly 80 open summer positions, from cake decorator to camp counselor.It's an opportunity to get inside exclusive clubs, whose members include billionaires and celebrities.This summer, there are dozens of opportunities to get into the exclusive Yel
  
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• A former IMF economist says he's worried that military spending will widen the US deficit and jack up borrowing costs

  14-03-2026 10:30 via businessinsider.com
  Raju Shinde/Hindustan Times via Getty ImagesUS 10-year Treasury yields have surged as the Iran war prompts new inflationary fears. Desmond Lachman warns they could also be rising due to investor fear around rising US deficits.The US will have to ramp up military spending as the conflict with Iran continues, he said.Yields on 10-year Treasury bonds are surging, and it might not simply be because the market is worried about the inflationary impacts of higher oil prices. It's also due to fears that
  
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• How Ro Khanna's support for a wealth tax earned him a tech-backed primary challenger

  14-03-2026 10:29 via businessinsider.com
  Rep. Ro Khanna, a Democrat in his fifth term representing Silicon Valley, faces a new primary challenge from tech entrepreneur Ethan Agarwal.Benjamin Fanjoy/Getty ImagesRep. Ro Khanna, who represents Silicon Valley, is facing a primary challenge backed by tech figures.It comes after Khanna publicly backed a wealth tax on billionaires.Here's what to know about the race.Rep. Ro Khanna endorsed a billionaire wealth tax. Now, he's facing a new tech-backed challenge to his reelection bid.Ethan Agarwa
  
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