Sales & Marketing news

• Anduril's Jeff Miller says the company's "divergent" recruitment campaign is working

  02-07-2026 23:22 via businessinsider.com
  
  Anduril Industries, which manufactures defense systems and technologies, is deploying unusual methods to identify talent."Very few companies in defense have actively recruited talent in a way that goes beyond the traditional," said Jeff Miller, the company's chief marketing, in an interview at the 2026 Cannes Lions Festival.Miller says Anduril's approach is deliberately "divergent" because they are trying to attract different types of employees. So the company's "Don't work for Anduril" cam
  
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• Instacart CMO Laura Jones explains the insight behind its "Bananas" campaign, a winner at the 2026 Cannes Lions

  02-07-2026 23:18 via businessinsider.com
  
  When Instacart's CMO, Laura Jones, joined CMO Insider for an interview at the 2026 Cannes Lions Festival, she was celebrating the brand's first ever Lions awards.Instacart's "Bananas" campaign, which included a Super Bowl commercial starring Ben Stiller and Benson Boone, and directed by Spike Jonze, won a Silver Lion and a Bronze Lion.The insight behind the campaign was around the worries that prevent some people from trying online groceries — that items like produce and meat wouldn't be e
  
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• Investigator says Tesla driver went 'pedal to the metal' before crashing into Texas home, killing a woman

  02-07-2026 23:12 via businessinsider.com
  
  Michael Butler pressed on the accelerator of the Tesla Model 3 before crashing into a residential home, an investigator wrote.Mike Blake/ReutersA Texas man drove a Tesla Model 3 into a home, killing a woman, Harris County Sheriff's Office said.An investigator said the car's data later showed that the driver was pressing on the accelerator.The driver, Michael David Butler, was charged with manslaughter and remains in custody.A Texas man who drove a Tesla into a home, killing a 76-year-old woman,
  
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• Why living past 115 is almost impossible

  02-07-2026 23:06 via businessinsider.com
  
  Today, more people are living past 100 than ever before — even though the maximum human lifespan hasn't moved past 115 years. But is that about to change?The Limit host Daniel T. Allen spent months talking to medical researchers, biohackers, and centenarians. He also went through a battery of tests worth over $12,000 at a longevity clinic to find out how long he might live.For this episode, Business Insider looked into what could radically extend human lifespan, including FDA-approved drug
  
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• The greatest asset that a CMO has is trust, says Snowflake's Denise Persson

  02-07-2026 22:54 via businessinsider.com
  
  As chief marketing officer at Snowflake, Denise Persson engages with peers from some of the world's biggest companies about their artificial intelligence strategy.These CMOs are all taking about the same thing, she says. "The big topic, which is the big topic here at Cannes as well, is how do we build this new AI operating model across the organization," Persson said.In order for CMOs to succeed, Persson said, they need to understand the priorities for the company and figure out where they can h
  
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• The best work dresses for looking polished when it's way too hot for pants

  02-07-2026 22:47 via businessinsider.com
  
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreAndrea Bossi/Business InsiderAs simple as any given work dress may appear once it's being worn, each one is a sartorial representation of a complicated matrix of choices. What's your style? What about the culture and politics of your office? What does your body feel best in? And of course, there's the weather.
  The best work dresses strike a perfect balance between your personal style and what your work e
  
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• Brands smell blood in the water after PlayStation axes game discs — and they're roasting Sony for it

  02-07-2026 22:47 via businessinsider.com
  
  Sony's announcement of its planned shift to digital-only PlayStation games sparked a frenzy on the internet.RICHARD A. BROOKS/AFP via Getty ImagesSony announced plans to discontinue physical PlayStation discs by 2028.The decision caused backlash among gamers worried about digital-only ownership and preservation.Brands like GameSir and KFC criticized Sony's all-digital strategy in social media posts.Sony's decision to stop making physical discs for its PlayStation games starting in 2028 has opene
  
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• The Empire State Building couple is the summer romance we need

  02-07-2026 22:30 via businessinsider.com
  
  Empire State Building climbers Angela Nikolau and Ivan Beerkus kiss after leaving the courthouse.Bing Guan/ReutersA couple climbed the Empire State Building and proposed.In a summer of "Love Island" horror and Taylor Swift's stadium wedding, this stands out.Finally, true romance!It's been a drought of a summer for romance. Finally, just a few days before the glorious 250th birthday of this nation, we got a hot and confusingly romantic love story with the couple that climbed the Empire State Buil
  
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• Where to buy Argentina vs. Cape Verde World Cup tickets for Miami's Hard Rock Stadium

  02-07-2026 22:12 via businessinsider.com
  
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreFrancois Nel; Luke Hales/GettyIf you're hoping to see the match in person, we've rounded up everything you need to know about buying Argentina vs. Cape Verde tickets, including where to find seats, how much they'll cost, and which resale sites still have availability. When you're ready, head to StubHub and Vivid Seats to make your order.Argentina's quest to defend its World Cup title continues with a Rou
  
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• Tesla's reward for crushing sales estimates: Its worst stock drop in a year

  02-07-2026 20:13 via businessinsider.com
  
  Elon Musk has bet Tesla's future on its Cybercab robotaxi and Optimus humanoid robot.Christian Marquardt - Pool/Getty ImagesTesla just scored a mega sales beat, but it didn't stopped its stock from getting punished by investors.Shares dropped 8% despite deliveries rising 25% year over year.The company's EV business is still going strong, even as Musk bets on robotaxis and humanoid robots.Tesla's deliveries show sales are bouncing back — but investors still dumped the stock on Thursday. Sha
  
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• Software engineering legend Kent Beck says coders need to learn people skills to survive AI

  02-07-2026 19:49 via businessinsider.com
  
  The days of the lone software engineer may soon be history.Maskot/Getty ImagesSoftware engineers are asking themselves why they're suddenly on the chopping block in the AI age.Famed engineer Kent Beck said it's not just because AI can do some of their work.It's because "we're kind of assholes, sometimes," he said.Software engineers are among the most prized talent at any tech company, so why are they suddenly one of the most vulnerable species of the AI boom?On a recent episode of "The Pragmatic
  
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• I tried Quince's diamond engagement rings that start at $900, and they're actually pretty impressive

  02-07-2026 19:47 via businessinsider.com
  
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreGabrielle Chase/Business InsiderWhen Quince launched diamond engagement rings starting at just $900 for a single carat solitaire, I'll admit I was intrigued. After reviewing more than 60 Quince items over the years, I've learned the brand is not very consistent. The quality usually varies depending on the category — the cashmere is decent, for example, but I was less impressed by its denim.Engageme
  
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• I used to work at Dollar Tree. There are 9 things I still buy there all of the time.

  02-07-2026 19:34 via businessinsider.com
  
  I previously worked at Dollar Tree, and I still enjoy shopping there for daily essentials, party supplies, and more.Dina RichardsI'm a former Dollar Tree employee, and I still love buying certain items from the budget retailer.Dollar Tree is my go-to place for essentials like cotton balls, bleach, and dog waste bags.I exclusively get my greeting cards and gift bags at Dollar Tree — the chain has a great variety.Even though I no longer work at Dollar Tree, I still shop there all the time.Th
  
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• Autodesk's Dara Treseder explains why the company is investing $350 million in AI training

  02-07-2026 19:26 via businessinsider.com
  
  Autodesk is making a $350 million investment in training and tools to help people learn how to use artificial intelligence, said Dara Treseder, the company's chief marketing officer, in an interview at the 2026 Cannes Lions Festival.Treseder cited insights gleaned from the company's recent AI jobs report. "It showed that while 82% of people are very comfortable using LLMs in their daily lives, only a third of people are comfortable using AI in their job," she said. In the report, respondents sai
  
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• As buyers make decisions through LLMs, Bobcat's Laura Ness Owens is focusing more on customer experience

  02-07-2026 19:16 via businessinsider.com
  
  Laura Ness Owens, chief marketing officer at Bobcat, a manufacturer of compact construction and landscaping machines, said that she wants to meet customers where they are searching for information. Previously, the customer journey could start with search and the company's website, she said. "Today, many customers are going right to the large-language-models and saying, 'I want the right loader for me, to do this type of work', so they are skipping much of that research stage that we were able to
  
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• As payments partner to NFL, Amex will help it grow its global footprint, according to the CMOs of both brands

  02-07-2026 19:03 via businessinsider.com
  
  American Express is now the official payments partner of the NFL.Tim Ellis, the chief marketing officer at the National Football League, joined Elizabeth Rutledge, chief marketing officer at American Express, to talk about why their new collaboration benefits both brands. The pair was interviewed at the 2026 Cannes Lions Festival."Any time we look at a potential partnership, we always think, of course, of the fan first — is this going to be a meaningful addition to their enjoyment of the g
  
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• The Chinese startup that rattled Big Tech is back with an AI coding tool that undercuts US pricing

  02-07-2026 18:57 via businessinsider.com
  
  The Chinese startup behind GLM 5.2 released ZCode, an AI coding harness in competition with Cursor and GitHub Copilot.Artur Widak/NurPhoto via Getty ImagesZ.ai, the buzzy Chinese startup behind GLM 5.2, debuted a new AI coding tool to compete with Claude Code, Codex, and Cursor.ZCode connects to other frontier models and offers pricing tiers below those of its American competitors."Competition and collaboration are what push all of us forward," ZCode head Zixuan Li wrote on X.Cursor has a new co
  
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• In a world driven by demand generation, CMOs must be the expert on the customer, says Mars' Gabrielle Wesley

  02-07-2026 18:52 via businessinsider.com
  
  Demand generation is a top priority for brands, said Gabrielle Wesley, CMO of Mars North America, who was interviewed during the 2026 Cannes Lions Festival."It's important for marketers to stand up as demand-generation leaders," Wesley said. "We know our consumers better than anyone else, so we know what drives them. It's our responsibility to educate the rest of the organization on the consumers and give the consumers what they want."Wesley said she sees parallels between the pressures of the s
  
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• CMOs aren't just driving marketing, they are forging the next leadership generation, says JP Morgan's Tracy-Ann Lim

  02-07-2026 18:45 via businessinsider.com
  
  Tracy-Ann Lim, the global chief media officer at JP Morgan Chase, said during this time of rapid change, CMOs need to understand the long-term implications of their decisions and their leadership. Lim was interviewed at the 2026 Cannes Lions Festival."You're not just responsible for leading the change in this new marketing moment," Lim said. "You're responsible for developing and breeding the new age of marketing leaders."Lim says she relies on "the power of clarity" to guide her, even if that m
  
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• The major companies putting $1,000 into their employees' Trump accounts, from Goldman Sachs to Micron

  02-07-2026 18:41 via businessinsider.com
  
  Several companies have announced plans to contribute $1,000 to eligible employees' Trump accounts.Brendan Smialowski / AFP via Getty ImagesTrump Accounts are launching July 4, and children born between 2025 and 2028 will get $1,000.A growing number of companies have pledged to match that $1,000 contribution for their employees.Here are the companies that have said they'll contribute to Trump Accounts.More and more American companies are planning to invest in Trump Accounts.The accounts, set to l
  
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