Sales & Marketing news

• If you run an Etsy shop, half the battle is getting your products seen. Here are 14 free or affordable online courses, YouTube videos, and resources to help you understand Etsy's algorithm.

  10-12-2020 23:55 via feedproxy.google.com
  
  When you buy through our links, we may earn money from our affiliate partners. Learn more.An Etsy shop's success depends on how easily people find what you're selling. Understanding SEO, algorithms, and ads can drastically improve your sales.Below are 14 affordable or free online courses, YouTube videos, podcasts, and online tools to help you learn everything you need to know.Read more: How to set up an Etsy store that instantly draws in customers and makes you big money, from people who did itS
  
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• The best travel mugs

  10-12-2020 23:50 via feedproxy.google.com
  
  We put a dozen travel mugs to the test for temperature retention, leak resistance, and general ease of use.The Zojirushi SM-SE Travel Mug kept coffee hot and ice frozen for the longest of any mug we tested.Plus, its locking lid ensures its contents stay safe inside.Table of Contents: Masthead StickyIf you're frequently on the go, and you need your caffeine fix close at hand, a good travel mug likely features prominently in your daily routine.Any mug with a lid that you can carry from place to pl
  
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• 63 thoughtful and fun gifts under $25 that won't get regifted

  10-12-2020 23:41 via feedproxy.google.com
  
  When you buy through our links, we may earn money from our affiliate partners. Learn more.Artifact UprisingYou can get a great gift and stick to your budget. Below, we've rounded up 60+ thoughtful and fun gifts under $25 that will do the trick, from a mini waffle iron to a set of travel-friendly lipsticks.If you're looking for more gift ideas under $25 or $50, check out this guide of thoughtful gifts for her or gifts for him. You can also find all our gift guides here.Sign up for
  
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• The US is likely to have more daily COVID-19 deaths than 9/11 for the next 60 to 90 days, CDC director warns

  10-12-2020 23:40 via feedproxy.google.com
  
  A man commemorates victims in the 9/11 attacks at the National September 11 Memorial and Museum in New York, the United States, Sept. 11, 2020.
  Wang Ying/Getty Images
  The director of the CDC on Thursday warned that the daily death toll from COVID-19 in the US is likely to exceed the number of deaths from major national tragedies in the coming weeks.
  "We are in the timeframe now that probably for the next 60 to 90 days we're going to have more deaths per day than we had at 9/11 or we had at Pear
  
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• The best space heaters in 2020

  10-12-2020 23:40 via feedproxy.google.com
  
  Table of Contents: Masthead StickyIf you have a home that heats unevenly, a space heater can keep you comfortable without wasting energy.After testing eight space heaters, the Lasko Ceramic Portable Space Heater is our top pick thanks to its affordable price tag and ability to churn out heat quickly. It's also compact, lightweight, and perfect for heating up a small home office.Temperature is incredibly subjective: I see this in my own home, where I am perpetually hot and my husband is always co
  
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• Pfizer's COVID shot just won endorsement from an expert panel, and FDA could greenlight it within days

  10-12-2020 23:38 via feedproxy.google.com
  
  Vincent Kalut / Photonews via Getty Images
  A group of independent experts met Thursday to discuss whether the FDA should authorize Pfizer's COVID-19 shot.
  After hours of discussion, the group voted 17-4 in favor of green-lighting the shot. One member abstained.
  The FDA still has the ultimate authority to make the regulatory decision on its own. The agency typically follows expert panels' advice, but it isn't required to do so.
  What follows is a minute-by-minute breakdown of the meeting. Click he
  
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• Airbnb Luxe is a collection of vetted luxury homes with standout amenities and a designated trip planner. Many listings are notoriously pricey, but we found options for under $500.

  10-12-2020 23:38 via feedproxy.google.com
  
  When you buy through our links, we may earn money from our affiliate partners. Learn more.AirbnbAirbnb Luxe is a collection of vetted, high-end homes that come with extra amenities and a designated trip designer.Many Luxe listings are understandably pricey, but we found excellent options across the US for $500 or less per night. Additionally, all of these homes abide by the company's Enhanced Cleaning Initiative that mandates strict COVID-19 protocols.As the pandemic continues to spread acr
  
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• With weeks left in office, the Trump administration is doing a 180-degree turn on a frustrating NATO ally

  10-12-2020 23:32 via feedproxy.google.com
  
  President Donald Trump and Turkish President Recep Tayyip Erdogan at the G20 leaders summit in Osaka, Japan, June 29, 2019.
  Kevin Lamarque/Reuters
  President Donald Trump has held off on sanction Turkey over its purchase of a Russian air-defense system for three years.
  Recent reports indicated that the Trump administration is reversing course, as Congress pushes for action, but with tensions in the region rising, Turkey appears unlikely to back down from its purchase.
  Visit Business Insider's ho
  
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• The best free at-home workouts, like Nike Training Club and FightCamp

  10-12-2020 23:30 via feedproxy.google.com
  
  Staying or getting fit at-home doesn't mean you have to shell out for expensive subscription fees (or equipment) to stream on-demand workouts and fitness classes. There are plenty of free, at-home, virtual workouts for every fitness ability, mobility level, and time constraints.  Our top pick, the Nike Training App, offers the highest quality routines with the most variety of intensity levels, time requirements, and workout types, as well as the most motivational trainers.Also che
  
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• 36 fun and practical stocking stuffers they'll actually use - all under $10

  10-12-2020 23:27 via feedproxy.google.com
  
  When you buy through our links, we may earn money from our affiliate partners. Learn more.BagguThe holidays are the season for giving and stocking stuffers are the affordable, easy-to-buy gifts you can give to everyone in your life. Even if your gift costs $10 or less, it can still be useful, thoughtful, and unique. Still looking for gift ideas? Check out all Insider Reviews gift guides here.Sign up for Insider Reviews' weekly newsletter for more buying advice and great deals.Not every
  
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• Chinese government claims it was 'hacked' after it shared Trump's baseless claim on social media

  10-12-2020 23:26 via feedproxy.google.com
  
  President Donald Trump attends a bilateral meeting with China's President Xi Jinping during the G20 leaders summit in Osaka, Japan, June 29, 2019.
  Kevin Lamarque/Reuters
  The Twitter account belonging to the Chinese government claimed it was "hacked" after it retweeted one of President Donald Trump's tweets.
  Trump's tweet raised doubts about the recent presidential race and accused a political party of fraudulently coming to power.
  Visit Business Insider's homepage for more stories.
  Chinese offi
  
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• Biden tells civil rights leaders that Republicans weaponized the 'defund the police' slogan to 'beat the hell' out of Democrats

  10-12-2020 23:19 via feedproxy.google.com
  
  President-elect Joe Biden speaks at The Queen theater in Wilmington, Del., Wednesday, Dec. 9, 2020.
  Susan Walsh/AP
  President-elect Joe Biden told a group of civil rights leaders that Republicans "beat the hell" out of Democrats in 2020 by attacking them over the "defund the police" slogan employed by some activists.
  Biden made the remarks in a Tuesday Zoom call with several civil rights heavyweights.
  Audio from the call was leaked to The Intercept.
  Biden urged the group to avoid pushing for dra
  
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• Back when travel was a thing, we tested about half of Lo & Sons' travel bags - if you're looking for a gift or a bag to use when it's safe to adventure again, here's what to buy

  10-12-2020 23:15 via feedproxy.google.com
  
  When you buy through our links, we may earn money from our affiliate partners. Learn more.Lo & SonsLo & Sons bags are made of high-quality materials and feature thoughtfully placed pockets and compartments.Lo & Sons currently has more than 15 travel-bag styles, including the roomy Catalina Deluxe Large Weekender Travel Bag (from $86) and the sleek Claremont Leather Camera Bag ($368).The Insider Reviews team has reviewed eight different Lo & Sons bags so far and found that their e
  
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• 74 clever and thoughtful gifts for him - at every budget

  10-12-2020 23:13 via feedproxy.google.com
  
  When you buy through our links, we may earn money from our affiliate partners. Learn more.Hollis Johnson/Crystal Cox/Business InsiderWhether he's your brother, partner, dad, or friend, chances are you probably have a man in your life who you're planning on getting a gift for.To make shopping easy for you, we came up with a list of 74 great gifts for him. They cover all budgets, tastes, and work for pretty much every guy in your life. Need more gift ideas? Check out our all Insider Reviews g
  
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• 54 gifts for Dad at every budget - from a heated shoulder massager to a monthly coffee subscription

  10-12-2020 23:07 via feedproxy.google.com
  
  When you buy through our links, we may earn money from our affiliate partners. Learn more.AllbirdsIt can be difficult finding a gift for your dad, especially if he doesn't offer many suggestions to help you out. If you haven't found the perfect gift for Dad yet, we've rounded up 54 great gift ideas. Need more gift ideas? Check out all Insider Reviews gift guides here.Sign up for Insider Reviews' weekly newsletter for more buying advice and great dealsWhen it comes to getting your dad a
  
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• George Conway writes op-ed calling Trump's effort to overturn the election the true 'big fraud' of 2020

  10-12-2020 22:58 via feedproxy.google.com
  
  Chip Somodevilla/Getty Images
  Conservative attorney George Conway in a new op-ed ripped into President Donald Trump and his Republican allies over their efforts to invalidate millions of votes and overturn the election.
  "History will record that the scam didn't succeed," Conway wrote, describing the latest suit out of Texas as an "embarrassment to the legal profession."
  Trump and his GOP allies have won zero out of the at least 38 election-related lawsuits they've filed.
  The president has r
  
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• Pfizer's coronavirus vaccine should be safe for most Americans, but 4 groups have to wait for more data before getting shots

  10-12-2020 22:51 via feedproxy.google.com
  
  Margaret Keenan, the first person to be given the Pfizer coronavirus vaccine outside clinical trials.
  Getty
  A recent FDA review found there was "insufficient data" to conclude whether Pfizer's coronavirus vaccine is safe for kids under 16, pregnant women, and immunocompromised people.
  Experts also worry about vaccinating people who previously got COVID-19, particularly if these people have lingering symptoms.
  Some of these vulnerable groups were included in Pfizer's late-stage clinical trials,
  
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• Blueland is a new household cleaning startup that helps you reduce single-use plastic consumption - here’s how the products perform

  10-12-2020 22:44 via feedproxy.google.com
  
  When you buy through our links, we may earn money from our affiliate partners. Learn more.Blueland/InstagramBlueland's The Clean Essentials kit ($39) contains reusable bottles and dissolvable cleaning tablets so you can cut down on your plastic waste. All you do is add water and a tablet to the bottles for a concentrated cleaning solution.  Blueland tells Insider Reviews that it's seen a significant uptick in orders due to the novel coronavirus pandemic, but there are currently no
  
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• Fox News anchor scolds liberal guest host who accused the panel of not bringing up the US's record COVID-19 deaths until '43 minutes into the show'

  10-12-2020 22:37 via feedproxy.google.com
  
  Fox News anchor Harris Faulkner
  Rochlin/Getty Images
  On Fox News on Thursday, liberal guest host Marie Harf questioned why her fellow panelists weren't focusing more on the record COVID-19 daily deaths in the US.
  "We're 43 minutes into this show, and we haven't mentioned yet that 3,000 Americans died yesterday, more than on 9/11," Harf said, adding, "We cannot lose sight of the tragedy that is unfolding every single day in this country, largely because people want to go about life as norma
  
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• How the Swiss Army knife factory makes 45,000 pocket knives per day

  10-12-2020 22:24 via feedproxy.google.com
  
  Victorinox is Europe's largest knife manufacturer, best known for its iconic Swiss Army knives that have been around for nearly 130 years.The iconic red pocket knife design was originally created by Karl Elsener in 1891. 
  The Victorinox factory in Ibach, Switzerland produces over 45,000 pocket knives each day and exports them to over 120 countries. 
  We visited the flagship store in Geneva, Switzerland to look at some of the company's 400 different knife models. 
  Visit Business In
  
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• 52 creative and affordable gifts for her that are all under $50

  10-12-2020 22:24 via feedproxy.google.com
  
  When you buy through our links, we may earn money from our affiliate partners. Learn more.Uncommon GoodsIf you're looking for an affordable last-minute gift for her, look no further than this list of over 50 options under $50. Whether for the holidays, a birthday, or just because, she'll love any of these thoughtful picks. Looking for more inspiration? Check out these cool and unique gifts for her - from classic cashmere sweaters to monthly wine subscriptions, or see our full list of g
  
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• US stocks waver as investors digest rising jobless claims and stimulus gridlock

  10-12-2020 22:18 via feedproxy.google.com
  Lucas Jackson/ReutersUS stocks closed mixed on Thursday amid disappointing economic data and slowed stimulus progress.The S&P 500 and Dow Jones industrial average fell, while tech giants led the Nasdaq composite to a single-day gain.New US weekly jobless claims jumped to an unadjusted 853,000 for the week that ended on Saturday, handily exceeding the 725,000 estimate. It was also the highest total in 11 weeks.Democrats and Republicans remain at odds over a new fiscal relief package. The Hous
  
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• How to use your iPhone as a fully functional Roku remote, when you can't find the regular remote control

  10-12-2020 22:16 via feedproxy.google.com
  
  It's easy to replace your Roku remote with an iPhone.
  Hollis Johnson/Business Insider
  You can use your iPhone as a Roku remote should you ever lose your remote control. 
  To use your iPhone as a Roku remote, you'll just need to download the Roku app and link it to your Roku device.
  You'll need to make sure that your iPhone is connected to the same Wi-Fi network as your Roku device in order to link them.
  Visit Business Insider's Tech Reference library for more stories.
  It seems that as TVs g
  
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• Snap and Twitter jump on announcement of integration partnership allowing users to share tweets via Snapchat

  10-12-2020 22:08 via feedproxy.google.com
  The Snapchat app logo is seen on a smartphone in this illustration
  ReutersShares of Snap and Twitter jumped on Thursday after Twitter launched a new feature on its iOS mobile app that allows users to embed tweets into snapchats.Snapchat's parent company, Snap Inc, jumped as high as 8% to $53 per share. Twitter gained 9.5% in intraday trading and is now hovering around $51 a share. Mobile Twitter users who are logged into the Snapchat app can now tap on a tweet and share it on snapchat via
  
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• Jeff Bezos just issued a rare compliment to his chief space rival, Elon Musk. It's the latest development in a 15-year feud between 2 of the world's most powerful CEOs.

  10-12-2020 22:01 via feedproxy.google.com
  
  Elon Musk, left, and Jeff Bezos.
  Samantha Lee/Business Insider
  Two of the world's most powerful CEOs, Elon Musk and Jeff Bezos, have been locked in a rivalry for the past 15 years. 
  While the two mainly feud over their respective space ambitions — Musk runs SpaceX, while Bezos launched Blue Origin — they also compete for talent, and Musk has taken public issue with Bezos on several occasions. 
  Musk called Bezos a copycat over some of Amazon's business ventures, said Amazon
  
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• The best holiday lights

  10-12-2020 21:59 via feedproxy.google.com
  
  Holiday lights bring feelings of warmth and cheer even in the darkest and coldest days of the year. The KooPower Waterproof Battery Fairy Lights are a great choice if you prefer white lights because they are controlled by a remote and powered by batteries.If you prefer colorful lights, go with the Brizled LED Mini String Lights, which come in 66-foot strands so you can decorate large areas with ease. Table of Contents: Masthead StickyI'm someone who likes their holiday lights and decor
  
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• House panel says CDC director Robert Redfield demanded the deletion of an email showing interference in Covid-19 guidance

  10-12-2020 21:59 via feedproxy.google.com
  
  US President Donald Trump alongside US Health and Human Service Secretary Alex Azar (at left), and CDC Director Robert Redfield (at right) during a tour of the CDC headquarters in Atlanta, Georgia, on March 6, 2020.
  Jim Watson/AFP via Getty Images
  CDC Robert Redfield allegedly ordered subordinates to delete an email from a senior health official in the Trump administration requesting changes to a major report on how COVID-19 impacts children.
  Charlotte Kent, editor of the Morbidity and Mortalit
  
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• A lawyer who pushed a 'birther' conspiracy about Kamala Harris has joined Trump's election fight

  10-12-2020 21:58 via feedproxy.google.com
  
  John Eastman, Director of the Center for Constitutional Jurisprudence at Chapman University in Orange, California.
  Lyn Alweis/The Denver Post via Getty Images
  A lawyer who pushed a "birther" conspiracy theory about Vice President-elect Kamala Harris is representing President Donald Trump in his latest election fight.
  John Eastman, a law professor at Chapman University, sparked national criticism for writing a controversial op-ed about Harris in August.
  In the column, Eastman promoted a racist l
  
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• The 'unprecedented' wreck of a Hyundai cargo ship off the coast of Georgia a year ago is no longer a mystery - here's what happened

  10-12-2020 21:56 via feedproxy.google.com
  
  The Golden Ray capsized on Sunday for unknown reasons.
  Stephen B. Morton/Associated Press
  A cargo ship owned by Hyundai Glovis, Hyundai motor's ocean freight logistics company, capsized and caught fire off the coast of Georgia in September 2019.
  The cargo ship was carrying about 4,300 cars, and all 24 crew members were rescued alive, according to Reuters and Car and Driver.
  The Golden Ray is being sawed into eight pieces and removed segment-by-segment, NPR reported.
  After delays from hurricanes
  
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• A submarine officer and a handful of military pilots are in the running to be the first woman to walk on the moon

  10-12-2020 21:51 via feedproxy.google.com
  
  NASA astronaut candidate Kayla Barron is seen after donning her spacesuit, Friday, July 12, 2019 at NASA's Johnson Space Center in Houston, Texas
  NASA/Bill Ingalls
  NASA announced Wednesday that 18 astronauts have been selected to join the Artemis Team, which will support the Artemis lunar exploration program.
  Among the individuals selected are nine women, four of whom are US military personnel.
  One woman is a former Navy submarine warfare officer, while the other three women are former Army and
  
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• Young adults are having a harder time finding the motivation to work during the pandemic than their older peers

  10-12-2020 21:41 via feedproxy.google.com
  
  As a majority of the US workforce work from home during the pandemic, and a recent survey from the Pew Research Center shows that younger respondents are struggling to self-motivate during the pandemic.
  Getty
  A recent survey from the Pew Research Center showed that 42% of US adults under the age of 50 reported difficulties in finding the motivation to work since the beginning of the pandemic.
  Respondents between the ages of 18-29 expressed difficulties motivating themselves at an even higher ra
  
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• 'Too dangerous': Here are 6 reasons investors gave for passing on Airbnb more than a decade ago

  10-12-2020 21:37 via feedproxy.google.com
  Airbnb CEO Brian Chesky.
  REUTERS/Mike SegarInvestors see strong long-term potential in Airbnb, as evidenced by its eye-popping IPO spike of 115% in its Thursday trading debut.The company now sports a valuation of more than $100 billion, which is bigger than the 7 largest publicly traded US hotel chains combined.But not all investors saw the potential in Airbnb over a decade ago when it was looking for early-stage seed money.Here are 6 reasons why prominent investors passed on investing in Airbn
  
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• Purpose moves up marketers' agenda in volatile times

  10-12-2020 01:00
  
  If marketers spent much of 2020 in crisis-response mode, next year should see them transforming their processes to prioritise speed, flexibility and impact while also rethinking longer term strategy, says WARC’s Marketer’s Toolkit. 
  
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• Nielsen cross-media measurement hints at new digital standards

  10-12-2020 01:00
  
  Consultancy giant Nielsen plans to update the way it measures TV ratings to better mirror audiences, who are consuming live and on-demand TV via multiple devices and channels, showing how digital is now a core part of the medium. 
  
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• Marketer/Agency relationships braver in the pandemic

  10-12-2020 01:00
  
  Research suggests that the jolt of the pandemic has nudged clients into taking more ambitious bets in creative and strategic fields.
  
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• Consumers want social media algorithms to encourage ‘goodness’

  10-12-2020 01:00
  
  The algorithms that power social media are not matching consumers’ desire to activate “goodness”, according to a study by media company Vox and market-research software provider SightX.
  
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• China’s consumers find appetite for low-cal foods

  10-12-2020 01:00
  
  Low-calorie meal-replacement products are emerging as big business in China as consumers demand products to help control weight and that also satisfy and offer high-quality nutrition.
  
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