Sales & Marketing news

• Wirecard pops almost 30% as its former CEO is arrested in connection with the company's $2.2 billion accounting scandal

  23-06-2020 13:10 via feedproxy.google.com
  Wirecard shares soared on Tuesday on reports that former CEO Markus Braun, who only resigned last week, has been arrested.
  Braun was arrested by German prosecutors on suspicions of false accounting and manipulative business practises on Monday night. 
  On Monday, the scandal-ridden firm said a missing $2 billion likely does not exist, triggering its shares to plummet as much as 46%. 
  The company's stock is down more than 80% in 2020.
  Visit Business Insider's homepage for more stories.Sh
  
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• Day trading for fun is a 'losing proposition,' Princeton economist and author Burton Malkiel warns

  23-06-2020 12:23 via feedproxy.google.com
  Many day traders are betting on stocks like they're sports teams and will likely end up poorer, Wealthfront's investment chief Burton Malkiel said in a recent MarketWatch interview.
  "To go and day trade and think that you are investing, that's what I think is absolutely wrong and is likely to be simply disastrous for people," the Princeton economist and author of a "A Random Walk Down Wall Street" said.
  Speculating for fun is the "diametric opposite to investing" and will be a "losing propositio
  
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• A forensic financial expert broke down the numbers behind scandal-hit German fintech Wirecard, whose ex-CEO was just arrested

  23-06-2020 12:21 via feedproxy.google.com
  German payments group Wirecard is in the middle of a swirling scandal after over $2 billion went missing from its balance sheet.
  The scandal intensified when ex-CEO Markus Braun — who only left the company on Friday — was arrested Monday night.
  A financial forensics team at the Centre for Financial Research and Analysis (CFRA) noted that Wirecard's remaining balance is equivalent to about the same amount it lost.
  Earlier, Wirecard stated that in case it was unable to publish its full
  
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• Global stocks bounce after Trump reassures investors that the US-China trade deal is still on

  23-06-2020 12:02 via feedproxy.google.com
  Global stock markets bounced Tuesday after US President Donald Trump moved to reassure investors that the first phase of a trade deal between the US and China is still on the table.
  He tweeted: "The China Trade Deal is fully intact. Hopefully they will continue to live up to the terms of the Agreement!"
  Markets had slipped after comments from trade adviser Peter Navarro that the deal was "over."
  He later released a statement saying his comments had been taken "wildly out of content."
  European ma
  
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• Former Wirecard CEO Markus Braun has been arrested in Germany, days after the company reported that $2.2 billion was missing

  23-06-2020 11:15 via feedproxy.google.com
  German payments firm Wirecard's former chief executive officer Markus Braun has been arrested by prosecutors after he turned himself in on Monday evening, according to reports.
  An arrest warrant was issued by Munich police in name of the former paper billionaire for market manipulation and over false statements of data that portrayed the payments group as financially stronger. 
  Braun suddenly quit on Friday, capping a disastrous week for the scandal-hit firm after its shares plunged as much
  
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• Why adam&eveDDB is Cannes Lions’ European agency of the decade

  23-06-2020 01:18
  
  London-based agency adam&eveDDB has been named as the European agency of the decade at Lions Live as a reflection of consistently agenda-setting, memorable and effective work.
  
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• Indian smartphone brands cautious on revival prospects

  23-06-2020 01:18
  
  Several Indian smartphone brands have downplayed suggestions they could capitalise on the anti-Chinese sentiments that have erupted in the wake of border clashes in the Ladakh region of Kashmir.
  
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• How brands can build better partnerships with agencies

  23-06-2020 01:18
  
  Brand marketers are missing a big chance to build more effective relationships with partner agencies, according to new research from the World Federation of Advertisers (WFA).
  
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• Cannes Lions and WARC reveal secrets to creative effectiveness

  23-06-2020 01:18
  
  Marketers seeking to maximise the impact of their creative work can now draw on a six-stage framework outlined in “The Effectiveness Code”, a new white...
  
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• Black Lives Matter movement forces brands’ marketing review

  23-06-2020 01:18
  
  Several major brands are undertaking reviews of logos and marketing messages in the light of the now-global Black Lives Matter protests and the broader debate over racial equality.
  
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