Sales & Marketing news

• The world's largest free-flying American flag has been ripped in half after a thunderstorm

  03-06-2020 09:20 via feedproxy.google.com
  
  The Acuity Insurance flag, located in Wisconsin, was ripped in half after a thunderstorm.
  It is measured at 70' by 140' and weighs 340 pounds.
  Severe thunderstorms hit several portions of the state, knocking out power for over 31,000 homes.Visit Business Insider's homepage for more stories.The world's largest free-flying American flag was torn in half after severe thunderstorms in Wisconsin on Tuesday evening, according to an image obtained by WTMJ-TV.
  The Acuity Insurance flag, located in the c
  
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• WARC Awards 2020: Brand Purpose winners announced

  03-06-2020 01:23
  
  Campaigns for global brands including Airbnb, Cadbury Dairy Milk, Finish, Harpic and L'Oréal, as well as local brands such as Hungarian Telekom, Maxis in Malaysia and The Times of India, are among the winners in the Effective Use of Brand Purpose...
  
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• US public backs brands speaking out on protests

  03-06-2020 01:23
  
  Most brands are understandably wary of aligning themselves with political issues but new data from Morning Consult indicates that brands should consider saying something about the current protests sweeping the US or risk being viewed negatively...
  
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• UK business could rescue £550 million of lost profits in 2020

  03-06-2020 01:23
  
  UK PLC is facing a huge financial blow from the effects of the coronavirus pandemic and the subsequent lockdown - but a new study from Ebiquity claims that simply by reallocating marketing spending, British businesses could rescue over half a...
  
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• Marketers must stand up to racial injustice

  03-06-2020 01:23
  
  Companies must “have a voice” and demonstrate they “truly care” about issues like racial injustice in the face of rising tensions in the US, according to Manoj Raghunandanan, global president of Johnson & Johnson’s Self Care unit.
  
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• Getting your advertising tone right in APAC

  03-06-2020 01:23
  
  The pandemic may have weakened brand power in general but continued engagement is key to maintaining brand strength – and that requires both good content and an understanding of the changing sentiments of consumers.
  
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• Brands in India add ‘immunity booster’ layer to their marketing

  03-06-2020 01:23
  
  Post-lockdown, there’s a new marketing narrative in India that seeks to plug into new consumer anxieties surrounding staying healthy and the idea of building immunity in a world stalked by COVID-19.
  
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