Sales & Marketing news

• S&P 500 posts worst week since the financial crisis as coronavirus fears flare

  28-02-2020 22:08 via feedproxy.google.com
  
  All major US indices tanked on Friday, pushing stock prices further into correction territory as coronavirus fears continued to roil investors.
  The S&P 500 fell as much as 4.1% before closing down 0.8%. The index suffered an 11% drop over five days — its worst weekly stretch since October 2008.
  The Dow Jones industrial average plunged 12% for the week, falling to its lowest level since June.
  The 10-year Treasury yield dropped to a new record low as more cash was funneled into the
  
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• Elon Musk says the US's F-35 stealth jet 'would have no chance' against a 'drone fighter plane'

  28-02-2020 22:03 via feedproxy.google.com
  
  Elon Musk said the US military's vaunted F-35 stealth jet "would have no chance" against a drone piloted by a human.
  "The competitor should be a drone fighter plane that's remote controlled by a human, but with its maneuvers augmented by autonomy," Musk tweeted on Friday.
  "It's not that I want the future to be this, that's just what the future will be," Musk said in separate comments. "The fighter jet era has passed. Yeah, the fighter jet era has passed. It's drones." 
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• The coronavirus has already cost the ultra-wealthy more than $100 billion. Here's why they're likely to feel more pain from the market drops than the average American.

  28-02-2020 21:57 via feedproxy.google.com
  Cases of the novel coronavirus may be concentrated in China, but the stock market losses are not.Bernard Arnault, the chairman of Louis Vuitton parent LVMH, lost $8.8 billion from his personal net worth in the past week as reduced spending in China hurts luxury sales. 
  The world's 500 richest people lost $139 billion from their collective net worths on Monday in the largest single-day drop since the Bloomberg Billionaires Index started tracking that metric in October 2016.
  The ultra-wealthy
  
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• Powell signals Fed is open to rate cut as coronavirus raises economic concerns

  28-02-2020 21:40 via feedproxy.google.com
  Federal Reserve Chairman Jay Powell sought to reassure businesses and investors Friday afternoon.
  As concerns about the coronavirus continued to escalate, Powell said the fundamentals of the US economy remained strong.
  But he signaled that the central bank would step in if necessary.Visit the Business Insider homepage for more stories.
  Federal Reserve Chairman Jay Powell sought to reassure businesses and investors Friday afternoon as concerns about the coronavirus continued to escalate.
  In a bri
  
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• Mortgage rates fall to the lowest since 2012 amid coronavirus fears

  28-02-2020 21:23 via feedproxy.google.com
  On Friday, the average rate on the 30-year fixed mortgage hit 3.23%, down from 3.42% at the beginning of the week, according to Mortgage News Daily.That's the lowest rate since September 2012. Mortgage rates have been pushed lower by falling US Treasury yields as investors flee to quality amid coronavirus panic. 
  It's possible that mortgage rates could fall even further, according to Matt Graham, chief operating officer of Mortgage News Daily. 
  Read more on Business Insider.
  Coronaviru
  
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• The Trump administration considers using 1950s-era law to ramp up production of masks and protective gear as coronavirus spreads

  28-02-2020 20:48 via feedproxy.google.com
  
  The US could invoke a 1950s-era law that would allow the government to ramp up the production of gear to combat the spread of the coronavirus. 
  The White House is exploring the potential use of the Defense Production Act to do so, a senior administration official and a congressional aide familiar with the matter said Friday.  
  "A lot of things are under discussion," the administration official told Business Insider, speaking on the condition of anonymity to discuss internal delibe
  
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• GDC and San Francisco's tourism industry association gave gaming conference attendees incomplete and outdated virus updates as big companies pulled out

  28-02-2020 20:35 via feedproxy.google.com
  
  San Francisco's main tourism industry group told attendees of the Game Developers Conference that the health department says "the risk to the general public is low" – the actual quote is "the risk to the general public is currently low, the global picture is changing rapidly." 
  The GDC web page devoted to giving attendees the latest virus updates fails to mention San Francisco's state of emergency and links to old health department information.
  This is the second time city leaders hav
  
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• One of the most powerful women in finance explains why sponsorships, not mentorships, are the best way to help people succeed

  28-02-2020 19:36 via feedproxy.google.com
  
  Eileen Murray — one of the most powerful women in finance and the departing co-CEO of Bridgewater — told attendees at the SuperReturn conference in Berlin that hedge funds and banks need to do a better job of including their underrepresented employees.
  While Murray is happy that the gender balance on Wall Street has gotten better since she started her career decades ago, she believes the next step needs to be moving past having diverse employees just for diversity's sake.
  "I don't th
  
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• Google employee tests positive for the coronavirus as the company further restricts employee travel (GOOG)

  28-02-2020 19:32 via feedproxy.google.com
  
  A Google employee who was in the company's Zurich office has tested positive for the coronavirus.
  The tech firm is restricting employee travel to Italy, Iran, Japan, and South Korea.
  The infected employee was not symptomatic while they were in their office, and their current condition is unknown.
  Visit Business Insider's homepage for more stories.A Google employee has tested positive for the coronavirus, and the company is further restricting its employee travel as concerns around the outbreak g
  
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• From Peloton to Netflix, this assortment of 7 stocks has soared as investors brace for coronavirus fallout — and they might make a good buy right now

  28-02-2020 19:29 via feedproxy.google.com
  It's the worst week for stocks since the financial crisis — but a few names have stayed above water.
  Investors are betting on companies they see doing well during the outbreak, from hazmat suit makers to food kit delivery companies.
  Visit Business Insider's homepage for more stories.Friday marks the end of a historically bad week for the stock market, which is on track for its worst week of losses since the financial crisis. 
  Markets are in correction mode, with investors fearful of t
  
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• Shifting Gears: How Uber, airlines, automakers, shippers, and cruise lines are bracing against the coronavirus

  28-02-2020 18:38 via feedproxy.google.com
  As the COVID-19 coronavirus spreads to more countries and wreaks havoc on financial markets around the world, it's also roiling global supply chains, air travel, logistics, and virtually every sector of the transportation economy. 
  Nearly everyone on the team has written about the effects of the novel virus on their beats, and today seems like an apt time to highlight those specific effects. 
  What parts of the coverage are lacking? What questions are you left with? Let me know at grap
  
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• Here are the US professions with the biggest risk of getting hit by coronavirus — and the threat goes way beyond hospitals

  28-02-2020 18:31 via feedproxy.google.com
  
  The novel coronavirus continues to spread, triggering fears of a global economic downturn.
  Business Insider used data from the US Labor Department to look at what occupations could be hit the hardest by a broader outbreak.
  In addition to medical professionals and first responders, many service workers like couriers and fast-food workers could be impacted by the new illness.
  Visit Business Insider's homepage for more stories.The novel coronavirus that originated in Wuhan, China has continued
  
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• Warren Buffett discussed Apple, bitcoin, coronavirus, and Bernie Sanders in an interview this week. Here are his 18 best quotes. (BRK.A)

  28-02-2020 18:28 via feedproxy.google.com
  Warren Buffett tackled a bunch of topics in a lengthy CNBC interview this week.
  The billionaire investor talked about Apple, bitcoin, coronavirus, the Democratic presidential race, his death, and other subjects.
  The Berkshire Hathaway CEO's 18 best quotes are listed below.
  Visit Business Insider's homepage for more stories.Warren Buffett is renowned for making witty and insightful comments that many investors turn to for guidance.
  The 89-year-old investor and Berkshire Hathaway CEO offered sever
  
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• 'The panic mode is full on': Stocks plunge again as fears mount of a coronavirus pandemic

  28-02-2020 18:26 via feedproxy.google.com
  Global stocks dived Friday as investors braced for the novel coronavirus to become a pandemic.
  Several stock indexes are set to end the week in correction territory after falling more than 10% since Monday.
  "Blood is running in the streets," Neil Wilson, the chief market analyst for Markets.com, said in a morning note.
  The coronavirus has infected more than 80,000 people, killed at least 2,800, and spread to upward of 46 countries.
  Visit Business Insider's homepage for more stories.Global stock
  
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• These hedge fund bears have raked in millions from the coronavirus-led market meltdown

  28-02-2020 18:14 via feedproxy.google.com
  Betting against stocks is paying off this week. 
  In the last week, Crispin Odey of Odey Asset Management has gained 5% in his European fund, he told The Financial Times.In the last seven days through February 26, Russell Clark's Horseman Global fund has gained about 6%, Bloomberg reported.
  Both gains are reversals from dismal annual performances in 2019, when the S&P 500 gained 29%. 
  Read more on Business Insider. 
  Bearish hedge fund managers are reaping millions by betting ag
  
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• Dow sinks more than 1,000 points, S&P 500 plunges as the coronavirus sell-off rages on

  28-02-2020 17:43 via feedproxy.google.com
  All major US indices tanked Friday morning, pushing stock prices further into correction territory as coronavirus fears continued to roil investors.
  The S&P 500 fell as much as 4.1%, while the Dow Jones industrial average tumbled as many as 1,000 points for a third day this week.
  The 10-year Treasury yield dropped to a new record low as more cash was funneled into the popular defensive asset.
  The market turmoil arrives as coronavirus infections climb higher. The outbreak has now killed more
  
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• Tesla slips 25% in one week as coronavirus weighs on its China operations (TSLA)

  28-02-2020 17:11 via feedproxy.google.com
  Tesla has shed 25% this week through Thursday's close as the coronavirus outbreak weighs on the broader market.
  On Thursday, Tesla slipped 13% when China vehicle registration data showed coronavirus has hurt demand, Bloomberg reported, citing China Automotive Information Net.
  There could be further pain ahead of China's struggling automotive industry and Tesla, which had to shut its Shanghai Gigafactory in early February due to the virus outbreak. 
  Watch Tesla trade live on Markets Insider.
  
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• 'Risk of a credit event surging' BofA says as coronavirus-fearing investors race out of the market's riskiest bonds

  28-02-2020 16:52 via feedproxy.google.com
  
  The risk of a credit event is surging, according to Bank of America, with high-yield debt seeing billions in outflows.
  New issuances have come to a standstill, Societe Generale said.
  It's one of a slew of risk markets pummeled by this week's coronavirus sell-off. Investors fear the virus will cause growth, supply, and financial disruptions at companies.
  Visit Business Insider's homepage for more stories.Investors are dumping the riskiest corporate debt as the coronavirus sell-off worsens, and it
  
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• Cannabis company Acreage just cut 40 jobs following a strategic review, and it's the latest sign of a tough environment for cannabis sellers

  28-02-2020 16:46 via feedproxy.google.com
  
  Acreage Holdings eliminated 40 positions after a strategic review of the company's spending.
  The company posted disappointing fourth-quarter earnings, amid a tough market for cannabis companies. 
  An Acreage spokesperson told Business Insider that the company is also hiring for a number of open roles.
  Click here for more BI Prime stories.Multi-state cannabis company Acreage Holdings eliminated 40 positions earlier this week in a strategic reassessment of its spending, a source familiar with
  
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• Wall Street is certain the Fed will slash interest rates next month. But a key official says that will only happen if the coronavirus becomes a pandemic.

  28-02-2020 16:35 via feedproxy.google.com
  
  St. Louis Federal Reserve President James Bullard said Friday that interest rates would be cut only if the coronavirus worsened.
  The comments were the latest sign the central bank would maintain a wait-and-see approach to the outbreak.
  But Wall Street expectations for rate cuts have risen dramatically in recent days.Visit the Business Insider homepage for more stories.
  St. Louis Federal Reserve President James Bullard said Friday that interest rates would be cut only if the coronavirus worsened,
  
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• Why brands need to escape the inside-out perspective

  28-02-2020 01:00
  
  Market research is often more focused on what matters to the business than what matters to the customer – and therein lies a major problem for many businesses that profess to be customer-led, according to an industry figure.
  
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• NBCUniversal unveils local ads unit for TV streaming

  28-02-2020 01:00
  
  NBCUniversal has launched a new streaming advertising business that is designed to facilitate access to its local TV network on behalf of local and regional connected TV (CTV) and over-the-top (OTT) advertisers.
  
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• How speech delivery speed impacts audio ads

  28-02-2020 01:00
  
  Audio ads would benefit from slowing down the delivery of speech instead of attempting to fit in as much information as possible at a rapid rate, according to a paper in the Journal of Advertising Research (JAR).
  
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• COVID-19: taking a behavioural science approach

  28-02-2020 01:00
  
  As marketers consider how they may need to rethink their communications during the current coronavirus crisis, one suggestion from behavioural economics is that the framing can be more important than the messaging.
  
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• Chinese consumers remain upbeat despite coronavirus

  28-02-2020 01:00
  
  Amid all the worrying headlines about the global spread of coronavirus, a new report has some surprisingly upbeat findings about its impact on Chinese consumers, who remain optimistic, motivated and still ready to spend.
  
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• Bacardi moves beyond voice to sound-based ads

  28-02-2020 01:00
  
  Bacardi, the drinks giant probably best known for its eponymous white rum brand, has been experimenting with voice marketing for several years and the experience of using platforms like Amazon Alexa and Google Home has prompted the company to...
  
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