Sales & Marketing news

• Black Friday sales, data privacy training, tackling environmental impacts: 5 killer stats to start your week

  02-12-2019 13:28
  We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
  The post Black Friday sales, data privacy training, tackling environmental impacts: 5 killer stats to start your week appeared first on Marketing Week.
  
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• Black Friday, data privacy, tackling environmental impacts: 5 killer stats to start your week

  02-12-2019 13:28
  
  We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
  The post Black Friday, data privacy, tackling environmental impacts: 5 killer stats to start your week appeared first on Marketing Week.
  
  Read more

• Co-op weaves community and commercial messages together in Christmas ad

  02-12-2019 10:38
  
  The Co-op will be donating £17m to support good causes this Christmas as it focuses on the dual aspects of its community work and product.
  The post Co-op weaves community and commercial messages together in Christmas ad appeared first on Marketing Week.
  
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• Ocado, Volkswagen, Cineworld: Everything that matters this morning

  02-12-2019 09:00
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post Ocado, Volkswagen, Cineworld: Everything that matters this morning appeared first on Marketing Week.
  
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• H&M, The Guardian, UK ad spend: Everything that matters this morning

  02-12-2019 09:00
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post H&M, The Guardian, UK ad spend: Everything that matters this morning appeared first on Marketing Week.
  
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• Election 2019: How politicians are waging the marketing war for Number 10

  02-12-2019 08:02
  
  As we enter the final phase of fierce electioneering ahead of the general election on 12 December, the political parties are hoping that strident messaging, micro-targeting and mudslinging will help them secure a parliamentary majority.
  The post Election 2019: How politicians are waging the marketing war for Number 10 appeared first on Marketing Week.
  
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• Tesco and McDonald’s the first brands to commit to ‘gold standard’ to clean up digital advertising

  02-12-2019 01:01
  
  The brands have said they will only use digital suppliers that have signed up to the IAB gold standard as the industry tries to clean up the digital ad ecosystem.
  The post Tesco and McDonald’s the first brands to commit to ‘gold standard’ to clean up digital advertising appeared first on Marketing Week.
  
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• Walled gardens are the future for brands

  02-12-2019 01:00 via warc.com
  
  Digital platforms are growing ever-more influential and 2020 will see marketers increasingly tasked with building their brands within ecosystems over which they have little or no control, a new WARC report says.
  
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• TV ads are too short-term in focus

  02-12-2019 01:00 via warc.com
  
  Brands in the UK and US are too focused on narrow, goal-orientated TV creative rather than making ads that are based on empathy, relationships and human connection, according to a study by market-research firm System1.
  
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• Marketers still have further to go on best use of data

  02-12-2019 01:00 via warc.com
  
  Marketers have made considerable progress to become more data-driven, yet there remain numerous barriers preventing them from getting the most out of data, a new survey has revealed.
  
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• Manchester City owners buy 65% stake in Mumbai FC

  02-12-2019 01:00 via warc.com
  
  City Football Group (CFG), the parent company of English Premier League champions Manchester City, is acquiring a 65% stake in Mumbai City FC in what is seen as a landmark deal for Indian football.
  
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• Japan’s Aeon and UK’s Ocado team up in grocery push

  02-12-2019 01:00 via warc.com
  
  Aeon, the largest supermarket group in Japan and one of Asia’s biggest retailers, has joined forces with British online grocer Ocado to develop Aeon’s e-commerce capabilities.
  
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