Sales & Marketing news

• Kellogg’s: FMCG brands make mistakes when they just check the digital box

  18-11-2019 17:06
  
  Kellogg's is building a hybrid customer strategy that builds on its legacy while making it fit for the digital landscape.
  The post Kellogg’s: FMCG brands make mistakes when they just check the digital box appeared first on Marketing Week.
  
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• Digital roles, job prospects, consumer trust: 5 killer stats to start your week

  18-11-2019 15:01
  
  We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
  The post Digital roles, job prospects, consumer trust: 5 killer stats to start your week appeared first on Marketing Week.
  
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• 'Masa is a Jedi' — Adam Neumann reportedly compared WeWork to Amazon on the advice of SoftBank's Son

  18-11-2019 13:52 via feedproxy.google.com
  Adam Neumann reportedly compared WeWork to Amazon to make its astronomical valuation look cheap by comparison.
  WeWork's cofounder and then-CEO likened WeWork to Amazon when it only sold books and music, and pledged to expand from desk rentals into education, exercise, networking, and other sectors just as the e-commerce titan widened its offering, according to Fast Company.
  "Masa is a Jedi," Neumann told the magazine, referring to SoftBank CEO Masayoshi Son and the Amazon narrative he pushed for
  
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• Deutsche Bank says robots are already replacing workers as it ramps up a plan to axe 18,000 jobs

  18-11-2019 13:44 via feedproxy.google.com
  Deutsche Bank is using robots to replace the 18,000 staff it cut earlier this year.
  Financial News spoke to the bank's head of operations for Deutsche's corporate and investment bank, who said that using AI "massively increased productivity" in certain sectors of the business. 
  So far "680,000 hours of manual work" has already been saved, he said. 
  In July, Deutsche Bank announced a massive restructuring, axing thousands of jobs, and dissolving its equities sales and trading unit.
  So f
  
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• Airbnb inks first major global sponsorship with Olympics deal

  18-11-2019 13:29
  
  Airbnb is promising to make the Olympics the "most inclusive, accessible and sustainable yet” as part of a nine-year deal that aims to boost its reputation before going public.
  The post Airbnb inks first major global sponsorship with Olympics deal appeared first on Marketing Week.
  
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• Airbnb inks first major global sponsorship in Olympics deal

  18-11-2019 13:29
  
  Airbnb is promising to make the Olympics the "most inclusive, accessible and sustainable yet” as part of a nine-year deal that aims to boost its reputation before going public.
  The post Airbnb inks first major global sponsorship in Olympics deal appeared first on Marketing Week.
  
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• McDonald’s celebrates the power of imagination in Christmas ad

  18-11-2019 12:37
  
  McDonald's is building on its previous festive campaigns to once again get the nation 'Reindeer Ready'.
  The post McDonald’s celebrates the power of imagination in Christmas ad appeared first on Marketing Week.
  
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• China aims to reduce its dependence on America by 'decoupling' from the dollar, ANZ bank says

  18-11-2019 12:21 via feedproxy.google.com
  China is trying to reduce its dependency on America by moving away from the dollar. 
  According to ANZ economists, the Asian superpower upped its reserves of other foreign currencies in order to be less dollar-dependent. 
  The dollar-pegged yuan became a trade war weapon in August when China loosened the peg, letting the currency fall. 
  View Business Insider's homepage for more stories. 
  China is trying to reduce its dependency on America.
  According to economists at ANZ, the tr
  
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• Trump reportedly shelved a ban on flavored e-cigarettes to avoid angering voters

  18-11-2019 11:26 via feedproxy.google.com
  
  Donald Trump reportedly stalled a planned ban on flavored e-cigarettes, intended to combat the rise of teenage vaping, after hearing it could alienate voters and hurt his chances of reelection next year.
  The president backed off from vaping restrictions after political advisors and lobbyists warned him of potential pushback from his supporters, the New York Times reported.
  Trump tweeted last week he will meet with vaping, medical, and state representatives to "come up with an acceptable solution
  
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• The BBC, WeWork, EasyJet: Everything that matters this morning

  18-11-2019 09:00
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post The BBC, WeWork, EasyJet: Everything that matters this morning appeared first on Marketing Week.
  
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• Monzo, Gillette, Snapchat: Everything that matters this morning

  18-11-2019 09:00
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post Monzo, Gillette, Snapchat: Everything that matters this morning appeared first on Marketing Week.
  
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• Monzo, : Everything that matters this morning

  18-11-2019 09:00
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post Monzo, : Everything that matters this morning appeared first on Marketing Week.
  
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• Google, John Lewis, Glossier: Everything that matters this morning

  18-11-2019 09:00
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post Google, John Lewis, Glossier: Everything that matters this morning appeared first on Marketing Week.
  
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• Facebook, WeWork, Victoria’s Secret: Everything that matters this morning

  18-11-2019 09:00
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post Facebook, WeWork, Victoria’s Secret: Everything that matters this morning appeared first on Marketing Week.
  
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• Costa, UKTV, Aston Martin: Everything that matters this morning

  18-11-2019 09:00
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post Costa, UKTV, Aston Martin: Everything that matters this morning appeared first on Marketing Week.
  
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• Lots of agencies sound the same, how can potential clients tell the difference?

  18-11-2019 08:30
  
  How do agencies differentiate in an increasingly crowded landscape? They need to remember agency selection is still a people-to-people business.
  The post Lots of agencies sound the same, how can potential clients tell the difference? appeared first on Marketing Week.
  
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• The power of nostalgia for building brands

  18-11-2019 08:00
  
  New research from YouGov and The7Stars investigates what triggers nostalgia and how it influences their buying behaviour.
  The post The power of nostalgia for building brands appeared first on Marketing Week.
  
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• Is NPS a true measure of customer sentiment?

  18-11-2019 08:00
  
  To some it's practical and compelling, to others reductive and simplistic, but is NPS a true gauge of customer sentiment or a symptom of marketers' obsession with numbers?
  The post Is NPS a true measure of customer sentiment? appeared first on Marketing Week.
  
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• Taylor Swift added to Alibaba’s stickiness strategy

  18-11-2019 01:00 via warc.com
  
  E-commerce is all about creating a frictionless experience to help ease shoppers in and out of the platform, but Alibaba turned that approach on its head for Singles Day, with a “stickiness strategy” to keep people on its sites for longer.
  
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• Marketing teams fall short on multicultural representation

  18-11-2019 01:00 via warc.com
  
  Multicultural representation is still falling short in marketing departments, according to a study from the Association of National Advertisers (ANA) and its Alliance for Inclusive and Multicultural Marketing (AIMM) unit.
  
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• Luxury spending drops in Hong Kong and Singapore

  18-11-2019 01:00 via warc.com
  
  Affluent consumers in Hong Kong and Singapore have severely cut back their spending in most luxury categories over the past four months, as concerns grow about the economic outlook for the year ahead.
  
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• Clothing brands plan to boycott Black Friday

  18-11-2019 01:00 via warc.com
  
  There are just nine days to go until the Black Friday shopping extravaganza gets underway on Friday November 29th and, while the event is expected to be as busy as ever, several hundred clothing brands are calling on consumers to not take...
  
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• AI-driven brands must consider trust and consumer values

  18-11-2019 01:00 via warc.com
  
  Brands are increasingly tapping into the opportunities presented by artificial intelligence (AI), both in terms of improving ROI and enhancing the digital experience of their customers, but it is essential they pay attention to trust, safety and...
  
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• Ad fraud is cut by 88% on TAG-certified channels

  18-11-2019 01:00 via warc.com
  
  Digital ads that met the standards set by the Trustworthy Accountability Group (TAG) witnessed 88% less fraud and invalid traffic in the first eight months of 2019, according to an annual update from the advertising industry safety body.
  
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