Sales & Marketing news

• The Apple Card fiasco is a brand risk – but not a very big one

  14-11-2019 18:00
  
  Apple has messed up by adopting a biased algorithm that disadvantages women applying for its credit card, but the chances of it harming the core technology business are slim.
  The post The Apple Card fiasco is a brand risk – but not a very big one appeared first on Marketing Week.
  
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• Ritson: The Apple Card fiasco is a brand risk – but not a very big one

  14-11-2019 18:00
  
  Apple has messed up by adopting a biased algorithm that disadvantages women applying for its credit card, but the chances of it harming the core technology business are slim.
  The post Ritson: The Apple Card fiasco is a brand risk – but not a very big one appeared first on Marketing Week.
  
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• Recommended reading: Tangoing tigers and streaming subscriptions

  14-11-2019 17:07
  
  Marketing Week reviews the latest books and blogs for marketers.
  The post Recommended reading: Tangoing tigers and streaming subscriptions appeared first on Marketing Week.
  
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• Marketers offer their views on the John Lewis Christmas ad

  14-11-2019 15:46
  
  John Lewis pulled a surprise twist by launching a joint campaign with Waitrose this Christmas, but has Edgar the excitable dragon managed to win the heart of marketers?
  The post Marketers offer their views on the John Lewis Christmas ad appeared first on Marketing Week.
  
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• The strategy behind John Lewis and Waitrose’s first joint Christmas ad

  14-11-2019 10:08
  
  John Lewis and Waitrose have joined forces on their first campaign in the latest phase of a broader strategy designed to bring the brands closer together in the minds of consumers.
  The post The strategy behind John Lewis and Waitrose’s first joint Christmas ad appeared first on Marketing Week.
  
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• Andrew Yang preached his tech-friendly gospel at Sam Altman's San Francisco house: You can't treat tech like oil companies and breaking up Amazon won't bring malls back

  14-11-2019 01:05 via feedproxy.google.com
  
  Presidential candidate Andrew Yang had a fundraiser attended by tech workers in San Francisco at supporter and tech investor Sam Altman's house.
  Altman and Yang talked about their shared interest in "universal basic income" and the argument against breaking up big tech. Yang called the proposal espoused by Elizabeth Warren and Bernie Sanders "a knee-jerk 20th-century approach to much more nuanced problems."
  The former tech executive running in the 2020 election has supporters in Silicon Valley,
  
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• John Lewis and Waitrose launch first joint Christmas ad about an over-excitable dragon

  14-11-2019 01:01
  
  The two retailers are hoping to bring a bit of both their brands to tell the story of a young dragon called Edgar who keeps accidentally ruining Christmas.
  The post John Lewis and Waitrose launch first joint Christmas ad about an over-excitable dragon appeared first on Marketing Week.
  
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• The role of news brands in multi-media campaigns

  14-11-2019 01:00 via warc.com
  
  News brands affect behaviour change at two key points in the buying journey, according to research from Newsworks.
  
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• Online display spending overtakes TV

  14-11-2019 01:00 via warc.com
  
  US advertisers are spending more on online display formats than television for the first time this year, according to a new analysis by WARC Data.
  
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• Emotional connection key to standing out in WeChat ecosystem

  14-11-2019 01:00 via warc.com
  
  To connect with consumers in China, there’s no escaping WeChat – but to only have an account is as bland as just having a website and brands will not get the engagement they seek.
  
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• Disney+ launch accelerates SVOD shake-up

  14-11-2019 01:00 via warc.com
  
  Despite its launch day glitches, the arrival of Disney+ promises to transform the SVOD market in a way that this month’s earlier launch of Apple TV+ will not.
  
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• Customer listening delivers for Dunkin’

  14-11-2019 01:00 via warc.com
  
  Dunkin’, the quick-service restaurant chain, has made innovations in areas such as its menu selection, and even its coupon strategy, thanks to a focus on customer listening.
  
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• Bridging the e-commerce gap in the Philippines

  14-11-2019 01:00 via warc.com
  
  Filipinos spend more time online and on social media than any other country in the world but they also spend less money online than anywhere else: here’s why.
  
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