Sales & Marketing news

• Elizabeth Warren puts more billionaires on blast, reportedly purchasing CNBC ad time to further push her wealth tax

  13-11-2019 22:53 via feedproxy.google.com
  Senator Elizabeth Warren is taking her squabble with opposing billionaires to TV by buying ad time for CNBC this week, a campaign aide told CNBC.
  The video is titled "Elizabeth Warren Stands Up to Billionaires," and includes clips of investor Leon Cooperman, former Goldman Sachs CEO Lloyd Blankfein, and others criticizing Warren's proposed wealth tax.
  The ad buy also continues a weeks-long spat with Cooperman, who previously said the senator is "s---ting" on the American dream.
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• Goldman Sachs: From the 2020 election to capital expenditures — here's what corporate executives talked about the most during the third quarter

  13-11-2019 22:41 via feedproxy.google.com
  Earnings season is coming to a close and Goldman Sachs analyzed troves of investor call transcripts to determine the three most important themes from the third quarter. 
  Corporate executives had a lot to deal with during the quarter — from the ongoing US-China trade war to concerns of a slowing global economy. 
  Here are the three biggest takeaways from the third-quarter reporting season, according to Goldman Sachs. 
  Visit the Business Insider homepage for more stories.
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• China has been reluctant to commit to the farm purchases Trump touted

  13-11-2019 22:26 via feedproxy.google.com
  The White House said in mid-October that China would buy as much as $50 billion worth of US farm products.
  But that has not yet been confirmed by the second-largest economy. 
  That quota would amount to more than double the amount China imported in 2017.
  Visit the Business Insider homepage for more stories.
  More than a month after President Donald Trump announced an interim trade agreement with China, the agricultural terms he touted have not yet been confirmed.
  The White House said in mid-O
  
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• SmileDirectClub has now lost more than 60% since going public, erasing $5.5 billion in market value in 2 months

  13-11-2019 21:44 via feedproxy.google.com
  SmileDirectClub reported third-quarter 2019 earnings on Tuesday, its first earnings release as a public company. 
  Shares fell as much as 20% Wednesday after the company reported deeper losses. 
  The company has struggled to make market gains since its September IPO. 
  Watch SmileDirectClub trade live on Markets Insider.
  Shares of SmileDirectClub fell as much as 20% Wednesday following the company's third-quarter earnings release Tuesday, its first as a public company. 
  It's the
  
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• Trump keeps contradicting the Pentagon about whatever it is the US is doing with Syria's oil

  13-11-2019 21:28 via feedproxy.google.com
  
  President Donald Trump on Wednesday continued to claim that the US was "keeping the oil" in northern Syria, weeks after the US abruptly withdrew, and then deployed additional troops into the region to safeguard the natural resource.
  "So, we want to worry about our things," Trump added. "We're keeping the oil, we have the oil, the oil is secure, we left troops behind only for the oil."
  But Trump's sole justification for deploying US troops to Syria, taken at face-value, have conflicted with the P
  
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• Apple and Google are taking over the wearables market. Here's why Boston's Whoop thinks a small startup can win by giving away its fitness-tracking straps.

  13-11-2019 21:22 via feedproxy.google.com
  
  The Boston-based health-tech company Whoop gives away its core product, a screenless data-gathering "life coach," to members. Users pay a monthly fee to wear the product and view the data it gathers on their phones.
  The membership is a way for the company to distinguish itself in a market increasingly occupied by tech giants like Apple and Google, which bought the fitness-tracking company Fitbit in November.
  The company raised $55 million in its latest round of funding from investors on Tuesday,
  
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• Google Cloud could lose its third-place spot in the cloud wars to Chinese giant Alibaba, a new report says (GOOG, GOOGL, BABA)

  13-11-2019 20:56 via feedproxy.google.com
  
  A new Forrester report predicts that in 2020, Alibaba will surpass Google Cloud in revenue and become the third place cloud globally, behind Amazon Web Services and Microsoft. 
  This is because Alibaba has a growing presence in China, which has an increased demand for cloud computing services.
  Still, Google Cloud has a shot at getting its third place spot back if it continues to build out its enterprise salesforce and support team and expand business in Europe, the report says.
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• US budget deficit jumps above $1 trillion for the first time in more than 6 years

  13-11-2019 20:47 via feedproxy.google.com
  The gap between federal expenditures and receipts grew by 34% from a year earlier, to $134 billion in October.
  Lawmakers typically have more tools to reduce the national debt when the economy is in a solid place.
  But recent legislation, including sweeping tax cuts that took effect last year, has continued to take it the opposite direction.
  Visit Business Insider's homepage for more stories.
  The US budget deficit continued to swell at the start of the fiscal year, as government spending outpaced
  
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• The winners of the 2019 Nobel Memorial Prize in Economics are taking on the world's biggest problems. We talked to them about the wealth tax, 'Medicare for All,' and some huge misunderstandings about immigration.

  13-11-2019 19:44 via feedproxy.google.com
  
  Abhijit Banerjee and Esther Duflo are two winners of this year's Nobel Memorial Prize in Economic Sciences, awarded for their work in development economics. 
  They spoke with Business Insider about their new book, "Good Economics for Hard Times," in which they apply their evidence-based economist lens to the most pressing issues in the world today, from immigration to climate change.
  This article is part of Business Insider's ongoing series on Better Capitalism.
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• Disney shares spike after company announces Disney Plus surpassed 10 million sign-ups since launch

  13-11-2019 19:37 via feedproxy.google.com
  Shares of Disney spiked as much as 4.4% Wednesday after the company announced its streaming service has more than 10 million sign-ups since launching on Tuesday. 
  The media conglomerate said Tuesday that Disney Plus was experiencing technical difficulties due to customer demand exceeding expectations. 
  Disney's stock has risen more than 31% year-to-date as investors were eagerly awaiting the rollout of Disney Plus. 
  Watch Disney trade live on Markets Insider.
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• Warren Buffett's favorite investing strategy is gaining steam. Here are 7 reasons to favor value, according to Bank of America.

  13-11-2019 19:18 via feedproxy.google.com
  Value stocks outperformed momentum in October and have continued to outperform in November, according to analysis by Bank of America Merrill Lynch. 
  It's likely that this trend will continue, according to BAML, even if the S&P 500 doesn't continue to edge higher. 
  Here are seven reasons that BAML gives for favoring value stocks. 
  Read more on Business Insider.
  Value investing, the strategy of stock picking popularized by Warren Buffett, is having a moment. 
  "Despite strug
  
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• 4 of the world's top oil and gas executives explain why they're backing a landmark trading deal that could revolutionize the industry

  13-11-2019 19:04 via feedproxy.google.com
  
  Top oil and gas executives from around the world gathered at the Abu Dhabi International Petroleum Exhibition & Conference (ADIPEC).
  They were there to finalize and celebrate a new deal to trade futures on a type of crude oil called Murban.
  Four of the nine corporate partners explained their rationale for backing the deal. Here's what they had to say.
  Click here for more BI Prime stories. ABU DHABI — It's not every day that you get the world's top oil and gas executives in the sam
  
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• A wealthy Democratic candidate polling at less than 1% plans to air 30-minute TV infomercials across Iowa in a wild effort to turn around his struggling campaign

  13-11-2019 18:38 via feedproxy.google.com
  
  Former Rep. John Delaney, who is polling under 1% in the Democratic primary race despite declaring his candidacy in July 2017 and spent most of his time in Iowa, is making another wild bet.
  His campaign is set to buy airtime for a 30-minute infomercial that will broadcast across the state, the Des Moines Register first reported.
  Delaney's struggling campaign is hoping the $40,000 ad buy could help reverse its political fortunes and widen the reach of their message.
  However, its far from clear wh
  
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• US household debt rises in the third quarter, boosted by mortgage borrowing and student loans

  13-11-2019 18:36 via feedproxy.google.com
  Total US household debt crept higher to $13.95 trillion in the third quarter, marking the 21st consecutive quarter of increased borrowing.
  Increased mortgage borrowing was likely driven by homeowners "taking advantage of a low-interest rate environment," New York Fed research officer Donghoon Lee said in a statement.
  Student loan debt jumped by $20 billion to $1.5 trillion in the third quarter. The Fed also released a study detailing student loan default rates in black-majority zip codes landing
  
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• The billionaire who cofounded Gap and her 3 sons have lost $1 billion in 2019 so far amid sales slump

  13-11-2019 17:55 via feedproxy.google.com
  
  The billionaire family who founded Gap has lost $1 billion in 2019 as the retailer's stock is in free fall,  Forbes' Lauren Debter reported.
  The latest stock drop occurred after slumping sales led CEO Art Peck to resign from his position and his seat on the company's board on November 7, the Associated Press reported.
  The Fisher family now has a collective net worth of $7.3 billion, Forbes estimates.
  Visit Business Insider's homepage for more stories.Gap Inc.'s former CEO isn't the only one
  
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• Apple has a new fan on Wall Street — and this analyst says the company's cash position and product innovation could drive a 14% gain in the stock over the next year

  13-11-2019 17:43 via feedproxy.google.com
  Apple got a new supporter on Wall Street on Wednesday, as RBC Capital Markets analyst Robert Muller initiated coverage of the iPhone maker. 
  Muller gave Apple an "outperform" rating and $295 price target, representing about a 14% premium from where shares traded on Wednesday. 
  The analyst views the company's ability to return cash flow to shareholders and its continued product innovations as the primary drivers of long-term value. 
  Watch Apple trade live on Markets Insider.
  Apple'
  
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• Fed chief signals central bank will defy White House demands for further rate cuts

  13-11-2019 17:38 via feedproxy.google.com
  Federal Reserve Chairman Jay Powell signaled to a congressional committee on Wednesday that the central bank saw little need to further prop up the economy.
  He stressed that policymakers expected the record-long expansion to hum along despite cooler activity around the globe and heightened policy uncertainty.
  The comments are likely to draw further ire from the White House, which has increasingly demanded that the independent central bank take steps to juice the economy ahead of the 2020 electio
  
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• New platforms are splitting collectibles into tradable shares. Here are 10 examples, including cars, whisky, and watches.

  13-11-2019 17:11 via feedproxy.google.com
  New services are splitting pricey collectibles into tradable shares, allowing investors to eke returns out of cars, watches and even Japanese whisky.
  One service, Rally, began by splitting classic cars into 2,000 shares. It now offers shares of classic books, alcoholic beverages and sports memorabilia.
  Masterworks sells the chance to "invest in blue-chip artwork," according to its website. The service's current listing is an 1881 painting by Claude Monet.
  Visit the Business Insider homepage for
  
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• I tried an app that recommends stock picks based on your astrological sign. Here's what it's like to discover your investment portfolio match made in the heavens.

  13-11-2019 16:43 via feedproxy.google.com
  For fans of astrology, there's now a mobile app that applies the study of the stars to stock investments. 
  MSCHF, a Brooklyn-based creative label, created an app called Bull & Moon that suggests an investment portfolio of six stocks based on astrological compatibility. 
  Bull & Moon simply asks for your name, birthday, and investment experience.From there, it will pair you with companies by using their founding dates as birthdays to determine the stocks with astrological signs t
  
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• Robinhood's 'infinite money' glitch shows the dangers of turning investing into a game, expert says

  13-11-2019 16:28 via feedproxy.google.com
  Dr. César Albarrán-Torres is a senior lecturer in media and communication at Swinburne University of Technology in Australia.
  He says Robinhood's "infinite money" glitch — which enabled premium users to borrow seemingly endless amounts of cash and turn thousand-dollar deposits into million-dollar positions — showcased the dangers of turning investing into a game.
  "The infinite-leverage glitch in Robinhood evidenced how stock-trading apps have been built as video games
  
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• Renault Clio should be applauded for its powerful same-sex love story

  13-11-2019 16:00
  
  Renault is celebrating the Clio's 30th anniversary with a campaign that quietly and thoughtfully tells a same-sex love story that doesn't descend into cliche.
  The post Renault Clio should be applauded for its powerful same-sex love story appeared first on Marketing Week.
  
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• How The Guardian turned ’emotional desire’ into financial support

  13-11-2019 14:47
  
  The combination of a clear purpose, editorial commitment and great timing helped The Guardian's 'Hope is Power' campaign become a "huge driver" of financial support worldwide.
  The post How The Guardian turned ’emotional desire’ into financial support appeared first on Marketing Week.
  
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• M&S Food looks to ‘debunk myths’ over its prices in campaign focused on value

  13-11-2019 09:00
  
  M&S is hoping to communicate its lower prices and points of difference on quality in a new campaign, 'Re-Marks-able value'.
  The post M&S Food looks to ‘debunk myths’ over its prices in campaign focused on value appeared first on Marketing Week.
  
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• M&S Food aims to ‘debunk pricing myths’ in campaign focused on value

  13-11-2019 09:00
  
  M&S is hoping to communicate its lower prices and points of difference on quality in a new campaign, 'Re-marks-able value'.
  The post M&S Food aims to ‘debunk pricing myths’ in campaign focused on value appeared first on Marketing Week.
  
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• 3 questions I wish I’d asked as a junior marketer: Mars’s Berta de Pablos-Barbier

  13-11-2019 08:00
  
  As chief growth officer of Mars, Berta de Pablos-Barbier is dedicated to eliminating stereotypes, but as a junior marketer one senior leader's advice to get rid of her accent and adapt her leadership style nearly changed the course of her career.
  The post 3 questions I wish I’d asked as a junior marketer: Mars’s Berta de Pablos-Barbier appeared first on Marketing Week.
  
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• 3 questions I wish I’d asked as a junior marketer: Mars’s Berta de Pablos

  13-11-2019 08:00
  
  As chief growth officer of Mars, Berta de Pablos is dedicated to eliminating stereotypes, but as a junior marketer one senior leader's advice to get rid of her accent and adapt her leadership style nearly changed the course of her career.
  The post 3 questions I wish I’d asked as a junior marketer: Mars’s Berta de Pablos appeared first on Marketing Week.
  
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• Why Greggs is about more than sausage rolls

  13-11-2019 01:00 via warc.com
  
  News that Greggs has lifted its profits forecast for the fourth time this year highlights the success of the transformation of the Newcastle-headquartered bakery chain that has been taking place over the past five years.
  
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• Three successful marketing trends in Asia

  13-11-2019 01:00 via warc.com
  
  Adopting a challenger mentality, using AR and VR to create new consumer experiences and reframing brands using cultural insights are among the successful marketing trends being used in Asia, according to a new WARC study.
  
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• Podcasts are ‘key focus’ for Liberty Media

  13-11-2019 01:00 via warc.com
  
  The economics of podcasting are a major draw for Liberty Media, which sees this area becoming a key focus in the immediate future, according to CEO Greg Maffei.
  
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• Indonesia is most sensitive to ad environment quality

  13-11-2019 01:00 via warc.com
  
  Indonesia is highly responsive and sensitive to the quality of content environments and the corresponding ads seen, according to a study by Integral Ad Science (IAS).
  
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• Balancing TV reach with performance

  13-11-2019 01:00 via warc.com
  
  TV remains the best option for advertisers seeking the widest possible reach, but reach does not equate to performance: new research highlights the various buy elements that make the difference between low- and high-performing ads.
  
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• Analytics and insights providers falling short

  13-11-2019 01:00 via warc.com
  
  Suppliers in the analytics and insights industry are often falling short when it comes to meeting the needs of clients in terms of cost, insight and data.
  
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