Sales & Marketing news

• BritBox: This is the time to make our mark on the industry

  11-11-2019 18:49
  
  BritBox is launching a multi-million pound campaign as it promises not to go "head to head" with Netflix in the streaming wars.
  The post BritBox: This is the time to make our mark on the industry appeared first on Marketing Week.
  
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• In-store retail is finally going digital

  11-11-2019 15:58
  
  From Sainsbury's debating the future of till-free shops to Alibaba reaffirming its commitment to smartphone-assisted retail, the future of in-store shopping is digital.
  The post In-store retail is finally going digital appeared first on Marketing Week.
  
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• Think long, learn fast for effective B2B marketing

  11-11-2019 15:45
  
  Some of today’s most successful B2B marketers have revealed their winning strategies – with honest insights about the speed, agility and timing of campaigns and warnings about the dangers of siloed environments.
  The post Think long, learn fast for effective B2B marketing appeared first on Marketing Week.
  
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• Ad placements, high street footfall, business confidence: 5 killer stats to start your week

  11-11-2019 13:48
  
  We arm you with the stats you need to prepare for the coming week and understand key marketing industry trends.
  The post Ad placements, high street footfall, business confidence: 5 killer stats to start your week appeared first on Marketing Week.
  
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• ITV, Nissan, John Lewis: Everything that matters this morning

  11-11-2019 08:45
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post ITV, Nissan, John Lewis: Everything that matters this morning appeared first on Marketing Week.
  
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• EasyJet, VIP gambling schemes, BA: Everything that matters this morning

  11-11-2019 08:45
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post EasyJet, VIP gambling schemes, BA: Everything that matters this morning appeared first on Marketing Week.
  
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• Disney, Heineken, Google: Everything that matters this morning

  11-11-2019 08:45
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post Disney, Heineken, Google: Everything that matters this morning appeared first on Marketing Week.
  
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• Burger King, ITV, Amazon: Everything that matters this morning

  11-11-2019 08:45
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post Burger King, ITV, Amazon: Everything that matters this morning appeared first on Marketing Week.
  
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• BrewDog, Apple, Argos: Everything that matters this morning

  11-11-2019 08:45
  
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post BrewDog, Apple, Argos: Everything that matters this morning appeared first on Marketing Week.
  
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• Samsung’s mission to make its marketing more scientific

  11-11-2019 08:00
  
  Since taking on the European CMO role, Benjamin Braun has brought a focus on measurement to its marketing strategy, while also hunting for creative ideas that can demystify technology.
  The post Samsung’s mission to make its marketing more scientific appeared first on Marketing Week.
  
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• Why APAC retailers need to embrace live chat

  11-11-2019 01:00 via warc.com
  
  Ineffective digital practices are keeping APAC retailers from tapping the opportunities that omnichannel offers for driving sales and brand awareness, according to martech firm dotdigital.
  
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• ISBA unveils UK cross-media measurement initiative

  11-11-2019 01:00 via warc.com
  
  ISBA, the trade body for UK advertisers, has launched a cross-media measurement programme that aims to incorporate global principles and audience measurement approaches currently being developed by the World Federation of Advertisers (WFA).
  
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• How increased diversity helps agencies

  11-11-2019 01:00 via warc.com
  
  Agencies need to ensure their internal teams are as diverse as the audiences they seek to reach, as this approach can help deliver more impactful and relevant work.
  
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• Digging into the endowment effect

  11-11-2019 01:00 via warc.com
  
  The “endowment effect” – where someone who owns a good will value it more than someone who does not – has generally been put down to loss aversion, but new research suggests that there may be other explanations at play.
  
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• Brand activism is on the rise in content campaigns

  11-11-2019 01:00 via warc.com
  
  Marketers around the world are placing greater emphasis on brand activism as they seek to use content campaigns to align brands with a trend, issue or topic that resonates with consumers, a new global study has revealed.
  
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• Accor and Alibaba aim to digitise global tourism

  11-11-2019 01:00 via warc.com
  
  French hospitality group Accor and Chinese e-commerce giant Alibaba have entered into a five-year strategic partnership to develop a series of digital applications and loyalty programmes to improve the travel experiences of Chinese consumers.
  
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