Sales & Marketing news

• Microsoft built a wall around its customers that could stop Slack's growth in its tracks (WORK, MSFT)

  08-11-2019 23:21 via feedproxy.google.com
  
  Slack's growth prospects in a critical market will face an imposing wall erected by Microsoft, according to a report by Wedbush Securities.
  Microsoft Teams, a competing product to Slack, is available for free to business customers of Microsoft Office 365. That will keep many Microsoft enterprise customers from moving to Slack, according to the report.
  Large enterprise customers are especially important to Slack's future revenue potential.
  "The Slack solution is impressive and represents a strong
  
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• An anonymous memo alleging ongoing racism at Facebook is circulating inside the company (FB)

  08-11-2019 22:53 via feedproxy.google.com
  
  Facebook is facing allegations of ongoing racism and discrimination among its workforce.
  A blog post highlighting the issues is circulating within the Silicon Valley tech giant, Business Insider has learned.
  The anonymous post says it is written by 12 current and former employees and details numerous allegations.
  Facebook employees have previously spoken out and made allegations of racism at the company.A memo is circulating within Facebook that details allegations of ongoing racism and discrimi
  
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• Leon Cooperman says he'll back Mike Bloomberg's presidential bid amid ongoing feud with Elizabeth Warren

  08-11-2019 21:50 via feedproxy.google.com
  Billionaire Leon Cooperman told CNBC he is a "huge fan" of Mike Bloomberg and will support the former New York City mayor's bid in the 2020 Democratic primary.
  "Unless he changes his stripes, he will have my unequivocal support," Cooperman said.
  The praise follows an extended feud with Senator Elizabeth Warren. Cooperman told CNBC Monday that the progressive candidate's proposed wealth tax is a "bankrupt concept."
  Visit the Business Insider homepage for more stories.
  Billionaire Leon Cooperman t
  
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• David Einhorn claps back at Elon Musk's criticism, calls out Tesla's 'alien dreadnought factory'

  08-11-2019 21:46 via feedproxy.google.com
  Greenlight Capital President David Einhorn clapped back at recent criticism from Elon Musk on Friday.
  Einhorn, a well-known Tesla short, also called out the company's shaky record of profitability, contrasting it with his firm's history of positive returns.
  He also referred to Tesla's "alien dreadnought factory" in a letter published on Twitter.
  Musk had published a letter earlier Friday addressing Einhorn as "Mr. Unicorn" and accusing the hedge fund of making false statements about Tesla in a r
  
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• Elizabeth Warren has a colossal $30 trillion progressive agenda. Here's a breakdown of how she plans to pay for it.

  08-11-2019 20:37 via feedproxy.google.com
  
  Sen. Elizabeth Warren is waging a presidential campaign that ultimately seeks to tilt the economic levers of power away from large corporations and the wealthiest Americans.
  To that end, she has proposed a raft of sweeping progressive plans that would restructure the American economy and redistribute its riches to curb wealth inequality. 
  The total price tag of her agenda, according to The New York Times, stands at around $30.5 trillion over a decade.
  The federal government is projected to
  
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• Hot AI startup UiPath's job cuts were triggered after it burned cash faster than expected and missed its revenue target, according to an internal document

  08-11-2019 20:24 via feedproxy.google.com
  
  UiPath just ranked No. 1 on Deloitte's list of the 500 fastest-growing tech companies in North America, with an annual revenue growth rate of more than 37,000%.
  But the AI startup was burning cash faster than expected and missed a key revenue target before it cut about 400 jobs, according to a board presentation reviewed by Business Insider.
  UiPath's third-quarter annual recurring revenue totaled $296 million, below its target of $343 million, according to the presentation. In the third qua
  
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• Emergence Capital backed Salesforce before its IPO. Here's why one of the VC firm's partners thinks the $141 billion software giant is vulnerable to a next-generation enterprise software startup. (ZM)

  08-11-2019 20:00 via feedproxy.google.com
  
  Emergence Capital is narrowly focused on investing in early-stage enterprise software companies.
  That specialization helps give it an edge over rivals when it comes to getting in on deals in the sector, Santi Subotovsky, a general partner at the firm, told Business Insider.
  Emergence can offer startups access to all its partners and a community of founders at similar companies experiencing like challenges, he said.
  Subotovsky remains bullish on the enterprise software sector, saying the need for
  
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• Facebook refuses to revise micro-targeting policies ahead of the general election

  08-11-2019 16:49
  
  Preferring to focus on the robustness of its transparency policies, Facebook has no plans to revise its micro-targeting policies or its approach to political advertising as the UK general election looms.
  The post Facebook refuses to revise micro-targeting policies ahead of the general election appeared first on Marketing Week.
  
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• Boots launches ‘Bootiques’ to help people gift better this Christmas

  08-11-2019 15:16
  
  The immersive campaign kicks off with a TV takeover tomorrow evening, which will see the 90-second ad air on ITV, Channel 4, Sky and social media at the same time.
  The post Boots launches ‘Bootiques’ to help people gift better this Christmas appeared first on Marketing Week.
  
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• McDonald’s, Facebook, Walkers: 5 things that mattered this week and why

  08-11-2019 14:43
  
  Catch up on this week's most important and interesting marketing news including McDonald's CEO getting the sack, Facebook's new corporate logo and more Christmas advertising from Walkers, Aldi and M&S.
  The post McDonald’s, Facebook, Walkers: 5 things that mattered this week and why appeared first on Marketing Week.
  
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• Is the CMO role fit for purpose?

  08-11-2019 11:27
  
  Is the increase in roles such as chief customer and chief growth officer reflective of a shift in the nature of marketing or unnecessary window dressing?
  The post Is the CMO role fit for purpose? appeared first on Marketing Week.
  
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• Emergence Capital had a huge hit this year with Zoom. Here are some of the other software trends a partner expects to boom. (ZM)

  08-11-2019 02:17 via feedproxy.google.com
  
  Emergence Capital is narrowly focused on investing in early-stage enterprise software companies.
  That specialization helps give it an edge over rivals when it comes to getting in on deals in the sector, Santi Subotovsky, a general partner at the firm, told Business Insider.
  Emergence can offer startups access to all its partners and a community of founders at similar companies experiencing like challenges, he said.
  Subotovsky remains bullish on the enterprise software sector, saying such as the
  
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• Read the memo WeWork's new chairman just sent to all staff outlining its 5 year plan using the NYC marathon as a metaphor

  08-11-2019 01:26 via feedproxy.google.com
  
  WeWork Chairman Marcelo Claure is presenting a five-year strategic plan to the office company's board on November 19. 
  It will include a new governance model focused on "accountability and fairness"; a new organizational and compensation plan; and financial restructuring that eliminates the need to raise more capital.
  Business Insider obtained a full copy of the memo. 
  Read all of Business Insider's WeWork coverage here.WeWork chairman Marcelo Claure is presenting a five-year strategic
  
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• M&S puts focus on jumping jumpers in ‘very commercial’ Christmas campaign

  08-11-2019 01:01
  
  M&S puts the product front and centre of its ads for both its food and clothing and home businesses as it looks to drive sales both online and in-store.
  The post M&S puts focus on jumping jumpers in ‘very commercial’ Christmas campaign appeared first on Marketing Week.
  
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• Ikea launches first Christmas ad with ‘irreverent’ take on festive hosting

  08-11-2019 01:01
  
  Ikea hopes to help Britons recover from 'home shame' by showing them how little changes can brighten up a house and get it reading for festive hosting.
  The post Ikea launches first Christmas ad with ‘irreverent’ take on festive hosting appeared first on Marketing Week.
  
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• US consumers will reward environmentally friendly brands

  08-11-2019 01:00 via warc.com
  
  Many leading brands are making well-publicised efforts to improve sustainability and their green credentials, but if some marketers have any lingering doubts about the commercial benefits of adopting such an approach, then a new survey should...
  
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• UK broadcasters unite to push BritBox streaming

  08-11-2019 01:00 via warc.com
  
  BritBox, the streaming service developed by the BBC and commercial network ITV, officially launched in the UK yesterday, creating what is being billed as the largest collection of British box-sets available in one place.
  
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• P&G partners to tell compelling stories

  08-11-2019 01:00 via warc.com
  
  Partnership programs “are going to create a whole new genre of advertising”, according to Procter & Gamble’s chief brand officer Marc Pritchard.
  
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• P&G eyes billion-dollar multicultural opportunity

  08-11-2019 01:00 via warc.com
  
  Procter & Gamble, the fast-moving consumer goods manufacturer, believes that multicultural audiences represent a billion-dollar opportunity for its brands.
  
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• Japanese brands are strong, but lack global impact

  08-11-2019 01:00 via warc.com
  
  Japanese brands are often associated with quality, giving them a competitive edge, yet their overseas exposure compared to the average of other international markets is letting them down, according to the first ever BrandZ Japan ranking.
  
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• How to succeed in India’s diverse fashion market

  08-11-2019 01:00 via warc.com
  
  India, with its huge and diverse population, can be a daunting market for international fashion brands, but many have found success having paid attention to local tastes.
  
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