Sales & Marketing news

• Why B2B brands must invest in long-term objectives

  05-11-2019 11:19
  Our video series on marketing effectiveness in B2B continues with Microsoft's Michael Cunningham, explaining why business brands need to invest at the top of the funnel, not just focus on leads.
  The post Why B2B brands must invest in long-term objectives appeared first on Marketing Week.
  
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• Facebook’s new corporate branding aims to bring its family of apps closer together

  05-11-2019 09:00
  Facebook has introduced its first corporate logo as it looks to differentiate the company and the social network, and signal to regulators and users that it owns Facebook and WhatsApp
  The post Facebook’s new corporate branding aims to bring its family of apps closer together appeared first on Marketing Week.
  
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• WeWork is reportedly cutting up to 25% of the staff at Meetup, the startup it bought for $200 million two years ago

  05-11-2019 01:34 via feedproxy.google.com
  WeWork subsidiary Meetup laid off up to 25% of its staff on Monday, according to TechCrunch.
  The job cuts were mostly focused on its engineering department, according to the report.
  WeWork purchased Meetup two years ago for a reported $200 million.
  But it has been planning to downsize its business in the wake of its failed initial public offering.
  Read all of Business Insider's WeWork coverage here.
  Please only use the sharing functionality at the top of the article. These stories are exclusive
  
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• Why APAC brands are partnering for growth

  05-11-2019 01:00 via warc.com
  The Singapore Tourism Board (STB) and toy company Mattel have partnered up for a joint marketing push featuring Barbie, in what at first sight seems an unlikely combination, but brand partnerships are increasingly being used by marketers across...
  
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• The complicated business of recycling

  05-11-2019 01:00 via warc.com
  Italian coffee brand Lavazza is replacing its current range of coffee capsules for home use with environmentally friendly ones, but its research indicates a degree of UK consumer confusion about what they can and can’t recycle.
  
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• Kraft-Heinz results: a return to sound marketing theory

  05-11-2019 01:00 via warc.com
  Food giant Kraft Heinz discussed in its latest quarterly results call why its innovation and sales activations led to the brand’s woes and why it’s now re-focusing on building brands and growing from the core: key lessons in sound marketing...
  
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• How Jeep uses music to build its brand

  05-11-2019 01:00 via warc.com
  Jeep, the auto marque owned by Fiat Chrysler Automobiles (FCA), has made innovative use of music partnerships to engage consumers, as well as to create impactful TV spots.
  
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• 2019 Singles’ Day: what brands can expect

  05-11-2019 01:00 via warc.com
  As Western brands look to China for growth, there are signs that, for US brands at least, this year’s Singles’ Day event may be a disappointment as shopper sentiment is affected by the US-China trade war.
  
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