Sales & Marketing news

• Marketing Week Meets…WPP CEO Mark Read

  31-10-2019 16:03
  Mark Read has been in the WPP hot seat for a year. He tells Marketing Week editor Russell Parsons about being tasked with serving more demanding clients in the face of profit pressure and increased competition.
  The post Marketing Week Meets…WPP CEO Mark Read appeared first on Marketing Week.
  
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• LinkedIn launches biggest UK campaign to help shake off ‘stiff’ brand perceptions

  31-10-2019 15:28
  LinkedIn is running its first TV ads as part of a campaign focused on the job search experiences of its members as it looks to show a warmer and more human side to its brand.
  The post LinkedIn launches biggest UK campaign to help shake off ‘stiff’ brand perceptions appeared first on Marketing Week.
  
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• Recommended reading: Planning paradoxes and recession survival tips

  31-10-2019 15:12
  Marketing Week reviews the latest books and blogs for marketers.
  The post Recommended reading: Planning paradoxes and recession survival tips appeared first on Marketing Week.
  
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• How brands can create human connections through laughter

  31-10-2019 11:20
  When Netflights was looking to challenge industry norms with its brand refresh, its agency The Hatch saw humour as the way to connect with ordinary people.
  The post How brands can create human connections through laughter appeared first on Marketing Week.
  
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• The rental economy: ‘It’s not a trend, it’s a movement’

  31-10-2019 08:00
  Tired of a throwaway culture based on cheap products, shoppers are increasingly opting to rent products, from fashion to furniture, in their search for sustainable solutions that suit modern attitudes to ownership.
  The post The rental economy: ‘It’s not a trend, it’s a movement’ appeared first on Marketing Week.
  
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• Consumers pull back from major purchases with Christmas on the horizon

  31-10-2019 01:01
  A reduction in people's confidence in their personal finances could impact consumer spending, which will no doubt ring alarm bells for retailers in the run-up to Christmas.
  The post Consumers pull back from major purchases with Christmas on the horizon appeared first on Marketing Week.
  
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• US kids double time with online video

  31-10-2019 01:00 via warc.com
  The amount of time American children spend watching online videos has increased significantly over the past four years, although overall screen time has changed little, according to research from non-profit Common Sense Media.
  
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• Discovery builds out its golf ecosystem

  31-10-2019 01:00 via warc.com
  GolfTV, the Discovery-owned golf streaming app, is “exceeding expectations” in the ten months since its launch as it continues to build out its ecosystem viaa series of unique events featuring top players.
  
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• Chinese men’s grooming enthusiasm lifts the beauty scene

  31-10-2019 01:00 via warc.com
  The male beauty market is China is exploding as men embrace products like serums and sunscreen – and even lipstick – they are re-defining the traditional industry playbook for brand creative, product innovation and experience design.
  
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• Aussie ad body trails consumers on gender stereotyping

  31-10-2019 01:00 via warc.com
  Australian consumers can see when ads trade in gender stereotypes and sexism, even if the industry standards body can’t, according to new academic research.
  
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• Applying neuroscience to influencer marketing

  31-10-2019 01:00 via warc.com
  Influencers can generate a significantly stronger emotional response and higher levels of memory encoding than TV ads, according to research seeking to move the measurement of influencer marketing effectiveness beyond reach and engagement...
  
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• AB InBev flips its marketing approach

  31-10-2019 01:00 via warc.com
  Brewing giant Anheuser-Busch InBev is rethinking its entire approach to marketing and innovation in order to become more responsive to changing consumer tastes, including stepping beyond the beer market.
  
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