Sales & Marketing news

• McDonald’s turns to tech to build the future of fast food

  30-10-2019 16:25
  Since the acquisition of tech startup Dynamic Yield in March, McDonald's has been rapidly building its tech capabilities to improve the customer experience and boost revenues.
  The post McDonald’s turns to tech to build the future of fast food appeared first on Marketing Week.
  
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• Marketing Room 101: The buzzwords, theories and phrases that need banning

  30-10-2019 16:03
  Marketing Week columnists Colin Lewis, Helen Edwards and Mark Ritson gathered at this year’s Festival of Marketing to make their case for the topics they want to see the back of.
  The post Marketing Room 101: The buzzwords, theories and phrases that need banning appeared first on Marketing Week.
  
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• Asos was wrong to ditch print now its brand is in crisis

  30-10-2019 15:18
  Asos has culled its print magazine after 12 years amid a wider crisis for the brand but, as other companies can testify, a well-produced print title can still be a highly effective promotional tool.
  The post Asos was wrong to ditch print now its brand is in crisis appeared first on Marketing Week.
  
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• Big brands must not play the startup game

  30-10-2019 08:30
  The answer to modern big brand market challenges is not a default to startup mode. Doing so is the tapeworm diet of marketing and will do little else than eat you up from inside.
  The post Big brands must not play the startup game appeared first on Marketing Week.
  
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• How Virgin Media plans to become ‘the most irresistible brand’

  30-10-2019 08:00
  The telecoms giant is shifting more money to brand marketing as it looks to “get its Virgin-ness” back and attract more customers to its services.
  The post How Virgin Media plans to become ‘the most irresistible brand’ appeared first on Marketing Week.
  
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• TV and digital take lion’s share of spending by successful brands

  30-10-2019 01:00 via warc.com
  Successful brands spend 82% of their budgets on TV and digital channels combined according to WARC’s new
  
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• The evolution of Twitter as a festive marketing platform

  30-10-2019 01:00 via warc.com
  Twitter claims to have become an increasingly important channel for brands in India to engage with shoppers during the festive season, according to the platform’s analysis of data and campaigns over the past five years.
  
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• Making the most of student ambassadors

  30-10-2019 01:00 via warc.com
  Student ambassadors can play a valuable role for brands as they offer a way to break through the advertising clutter and make a personal connection that has granular relevance.
  
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• Highlights from the GroupM Media Landscape Report

  30-10-2019 01:00 via warc.com
  Google and Facebook remain strong, according to WPP’s media agency network GroupM, but some cracks are appearing in their dominance as events in the broader industry shape it in a number of ways.
  
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• CMOs to rally round customer value in 2020

  30-10-2019 01:00 via warc.com
  A CMO focus on customer value, extreme bifurcation of customer experience (CX) and a surge in privacy class-action lawsuits are what marketers have to look forward to in 2020, according to Forrester’s Predictions 2020 report.
  
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• Brands are misfiring with the over-50s in Australia

  30-10-2019 01:00 via warc.com
  Brands in Australia are not spending enough time and attention on those who have the most money to spend – consumers aged 50 years and over – according to a new report by WPP AUNZ.
  
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• Silicon Valley techies are in love with an IPO alternative that minimizes bankers. Here's why Bank of America has become a fan too. (WORK, SPOT)

  30-10-2019 00:43 via feedproxy.google.com
  Bank of America has become a proponent of direct listings, an alternative to the traditional initial public offering process, some of its top tech bankers told Business Insider recently.
  A direct listing is a much more streamlined process than an IPO, and typically means lower fees for the banks involved.
  But interest in direct listings has been growing in Silicon Valley, and Bank of America thinks it can benefit by long-term by helping companies with them, the bankers said.
  Spotify and Slack ar
  
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