Sales & Marketing news

• M&S reveals new direction with first standalone men’s casualwear campaign

  28-10-2019 17:26
  Taking a more selective approach, the high street retailer is showcasing slimmed-down product lines in a bid to make shopping easier for men "with fewer, better choices".
  The post M&S reveals new direction with first standalone men’s casualwear campaign appeared first on Marketing Week.
  
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• Global ad spend, switching customers and B2B digital experiences: 5 killer stats to start your week

  28-10-2019 16:07
  We arm marketers with all the numbers they need to tackle the week ahead.
  The post Global ad spend, switching customers and B2B digital experiences: 5 killer stats to start your week appeared first on Marketing Week.
  
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• Mooncup’s marketing mission to eclipse the competition

  28-10-2019 15:28
  From 'hippie gimmick' to category disruptor, Mooncup has a new plan to ensure it stands out in the growing menstrual cup market where once it only had itself to compete with.
  The post Mooncup’s marketing mission to eclipse the competition appeared first on Marketing Week.
  
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• Twitter, Molson Coors, Facebook: Everything that matters this morning

  28-10-2019 08:20
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post Twitter, Molson Coors, Facebook: Everything that matters this morning appeared first on Marketing Week.
  
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• Marks & Spencer, Amazon, Harrods: Everything that matters this morning

  28-10-2019 08:20
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post Marks & Spencer, Amazon, Harrods: Everything that matters this morning appeared first on Marketing Week.
  
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• John Lewis, Just Eat, Tiffany: Everything that matters this morning

  28-10-2019 08:20
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post John Lewis, Just Eat, Tiffany: Everything that matters this morning appeared first on Marketing Week.
  
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• Facebook, Kraft Heinz, McDonalds: Everything that matters this morning

  28-10-2019 08:20
  Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
  The post Facebook, Kraft Heinz, McDonalds: Everything that matters this morning appeared first on Marketing Week.
  
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• Debenhams, Wetherspoons, Uber: Everything that matters this morning

  28-10-2019 08:20
  Mike Ashley pushes MPs to probe the ‘collapse of Debenhams’
  Sports Direct owner Mike Ashley has criticised MPs for not taking more of an interest in the “collapse of Debenhams”.
  Writing to MP Rachel Reeves, in a letter seen by the Guardian, Ashley claimed that “No one in parliament seems sufficiently interested about the Debenhams failure” and compared this perceived lack of action to the scrutiny around the collapse of Thomas Cook. Reeves is the chair of the
  
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• Toxic sponsorships: How brands are avoiding partnership pitfalls

  28-10-2019 08:00
  Eliud Kipchoge wins the London Marathon men’s elite race, 2018. Photo: Thomas Lovelock.Awkward stories around brand partnerships have cropped up at regular intervals over the past year. Only this month the Royal Shakespeare Company (RSC) terminated its eight-year partnership with oil giant BP, while the National Theatre ended its association with Shell amid significant pressure from environmental campaigners, activists and performers.
  However, with public funding falling away arts organisa
  
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• How shopper marketing is changing

  28-10-2019 01:00 via warc.com
  Many brands are failing to monetise at the shelf, with a poor shopper marketing strategy - the success of shopper marketing lies in creating an integrated idea with a clear, memorable engagement mechanic that is, at its heart, linked to...
  
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• How fringe political activity lives on YouTube

  28-10-2019 01:00 via warc.com
  With its much-criticised algorithm, YouTube has been accused of radicalising its users through an ever-escalating autoplay videos; however, new research shows how its far more likely that the video streaming platform is, in fact, giving already...
  
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• How Avocados from Mexico aims to claim category attributes

  28-10-2019 01:00 via warc.com
  Avocados from Mexico does what it says on the tin – following a brand building campaign that has seen it become the US market leader, the company now intends to lay claim to a wide slate of strong associations that consumers have with the...
  
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• Bold, ‘can do’ Aussie spirit is more myth than truth: McCann study

  28-10-2019 01:00 via warc.com
  Australians are currently caught between conformity and courage, suggesting that the bold, ‘can do’ Aussie spirit is more myth than truth, according to new data released by McCann Worldgroup.
  
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• AT&T enters the streaming wars with HBO Max

  28-10-2019 01:00 via warc.com
  AT&T, the owner of WarnerMedia, plans to deploy its HBO Max streaming service to its existing customers, with aggressive targets for the new setup.
  
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• Asia retailers invest in e-commerce as omnichannel proves challenging

  28-10-2019 01:00 via warc.com
  Ecommerce platforms are the biggest investment priority for retailers over the coming year, with half (53%) stating that they will invest in this area, according to a new report by Tofugear.
  
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