Sales & Marketing news

• Why brands need to offer a little more conversation

  24-10-2019 17:34
  Conversation-starters are the best way of solidifying relationships with customers, as delegates at the Festival of Marketing heard.
  The post Why brands need to offer a little more conversation appeared first on Marketing Week.
  
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• If Facebook was really serious about change it would cut the political ads

  24-10-2019 15:11
  Is Facebook really serious about cleaning up its reputation, much tainted after a slew of scandals and a deepening crisis in trust?
  The question is worth asking given that only this week the social media behemoth reaffirmed its commitment to political advertising, despite admitting to thwarting numerous plots to interfere with the US 2020 presidential election.
  On Monday alone, the company removed four separate accounts from Facebook and Instagram originating in Russia and Iran, which were descr
  
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• Creativity’s role in marketing celebrated in new book

  24-10-2019 14:58
  Marketing consultancy Oystercatchers has partnered with photographer Rankin and influencer marketing agency The Fifth to launch Creative Influence – a book celebrating creativity’s role in marketing.
  The book features photos of more than 40 senior marketers from some of the UK’s biggest brands shot in Rankin’s studio, alongside their thoughts on the role of creativity in business.
  Here is a selection:
  Michelle McEttrick, group brand director, Tesco
  “Creativity is th
  
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• Coca-Cola: We need to reframe the way we talk about the plastic problem

  24-10-2019 12:40
  Coca-Cola’s CEO James Quincey is launching a call to arms to “reframe the plastic problem” away from just focusing on cutting use of plastic to thinking more about how to create a circular economy.
  Speaking at the One Young World conference this morning (24 October), Quincey explained that brands, governments, and non-profits “have to reframe what we are trying to achieve” to encompass both a need for zero waste and a reduction in carbon emissions.
  He explained: &ld
  
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• Disney joins This Girl Can for first branded content push

  24-10-2019 08:31
  Sport England is partnering with Disney as it begins working with brands to create content for its ‘This Girl Can’ campaign.
  The collaboration marks the first time This Girl Can has worked to create content with a brand and is the first of several key partnerships launching over the next year.
  This Girl Can campaign lead Kate Dale says the move is an acknowledgement that Sport England “can’t deliver the mission of This Girl Can on our own”.
  She explains: “Thi
  
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• Microsoft CEO Satya Nadella lays out the technologies he’s betting on to take it past its $1 trillion valuation (MSFT)

  24-10-2019 02:11 via feedproxy.google.com
  Microsoft CEO Satya Nadella revealed the technologies the company plans to invest in going forward.
  The company will continue to advance its apps and infrastructure business, prioritize growing in data and AI, as well as compete in new areas in which Nadella said he sees as long-term growth opportunities such as security and compliance, and workflow cloud.
  Chief Financial Officer Amy Hood revealed on the call the company's Azure cloud computing business had "material growth" in $10 million-plus
  
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• Global Ad Trends: Global ad investment forecast to grow 6% to $656 billion in 2020

  24-10-2019 02:00 via warc.com
  Advertising spend is forecast to grow next year across 19 product categories, driven by rising spend on Google, Facebook and Amazon – but the possibility of a global recession looms.
  
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• Forrester: The four dimensions of superior customer experience

  24-10-2019 02:00 via warc.com
  Forrester, the research firm, has unveiled a framework for thinking about customer experience and how brands can improve theirs – the answer lies in energy and attitude.
  
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• FMCG brands in the Philippines need constant outreach to win over consumers

  24-10-2019 02:00 via warc.com
  The most effective path to brand growth lies in constantly attracting new buyers for your products, this is especially true for FMCG brands operating in the Philippines, according to new research from Kantar.
  
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• Efficiency to effectiveness: How adidas changed its focus

  24-10-2019 02:00 via warc.com
  adidas is on a marketing effectiveness journey as it shifts its focus from simple efficiency measures and embraces econometric modelling to give it a more nuanced view of the impact of its spending.
  
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• Ben & Jerry's best practices for keeping the brand tied to purpose

  24-10-2019 02:00 via warc.com
  Purpose has become a buzzword in marketing, but for the Unilever-owned ice-cream-maker Ben & Jerry’s, standing for something has animated and carried the brand - here’s how.
  
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• Google employees are raising alarms about a new tool that keeps tabs on their internal meetings, but the company says it's nothing to worry about (GOOGL)

  24-10-2019 01:36 via feedproxy.google.com
  Google has developed a browser tool for internal use that can detect when employees are scheduling meetings involving large numbers of people, Bloomberg's Ryan Gallagher reported Wednesday.
  Employees are worried that the tool is a kind of spyware meant to discourage labor activism or organization.
  But Google's official line is that the tool is benign and was developed in response to an increase in spam.
  The budding controversy over the browser extension comes in the wake of growing tension betwe
  
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• Tesla is unveiling a third version of its solar roof this week, Elon Musk says

  24-10-2019 01:06 via feedproxy.google.com
  Tesla will announce "version three" of its solar roof product on Thursday, CEO Elon Musk said Wednesday.
  The announcement came during the company's third-quarter earnings call following a surprise profit for the quarter, blowing past Wall Street's estimates. 
  Earlier this year, Walmart sued Tesla, accusing its other solar panel products of causing fires at seven stores. 
  Visit Business Insider's homepage for more stories.Tesla plans to unveil a third version of its solar roof product,
  
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