Sales & Marketing news

• Ford beats on third-quarter earnings but trims full-year profit guidance (F)

  23-10-2019 23:18 via feedproxy.google.com
  Ford beat analysis expectations for its 3rd-quarter profit and saw a slight decline in revenue.
  Ford also trimmed in full-year profit guidance.
  The No. 2 US automaker is in the midst of an $11 billion restructuring.
  Visit Business Insider's homepage for more stories.Ford turned in a good quarter, but it's still dealing with significant challenges.
  On Wednesday, Ford posted a lower quarterly profit as it took charges for its global restructuring, and reduced its full-year operating profit forecas
  
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• Tesla returns to profitability and tops Wall Street's third-quarter earnings expectations (TSLA)

  23-10-2019 23:07 via feedproxy.google.com
  Tesla posted a $1.91 adjusted profit per share on Wednesday, handily beating Wall Street expectations. 
  The company already reported a record number of vehicles for the quarter earlier in October
  Shares of Tesla rose as much as 12% in after-hours trading following the release. 
  Visit Business Insider's homepage for more stories.Tesla posted a surprise third-quarter profit on Wednesday, sending shares surging by as much as 17% in late trading. 
  Here are the key figures:Earning
  
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• Tesla returns to profitability and tops Wall Street's Q3 earnings expectations (TSLA)

  23-10-2019 23:07 via feedproxy.google.com
  Tesla posted a $1.91 adjusted profit per share on Wednesday, handily beating Wall Street expectations. 
  The company already reported record vehicle production and delivery for the quarter earlier in October.
  Shares of Tesla rose as much as 17% in after-hours trading after the release. 
  Visit Business Insider's homepage for more stories.Tesla posted a surprise third-quarter profit on Wednesday, sending shares surging by as much as 17% in late trading.
  Here are the key figures:Earnings:
  
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• Microsoft reports a huge quarter that blew away expectations, and the stock goes nowhere (MSFT)

  23-10-2019 21:30 via feedproxy.google.com
  Microsoft beat analyst estimates in fiscal first-quarter earnings, reporting earnings of $1.38 per share on revenue of $33.1 billion.
  Microsoft's closely watched Azure cloud computing business reported 59 percent revenue growth.
  Office 365 Commercial surpassed 200 million monthly active users.
  Despite strong results, Microsoft stock was down less than 1 percent to around $135 per share in after-hours trading immediately following the earnings release. 
  Visit Business Insider's homepage for
  
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• Beyond Meat falls below $100 per share ahead of earnings after a series of wins for competitors (BYND)

  23-10-2019 20:57 via feedproxy.google.com
  Beyond Meat shares fell as much as 8% Wednesday after competitors Impossible Foods and Kellogg's Morningstar Farms scored wins. 
  That pushed Beyond's share price below $100 for the first time since June. 
  Investors are also likely skittish ahead of the company's third quarter earnings release and lockup period expiration next week. 
  Watch Beyond Meat trade live on Markets Insider.
  Beyond Meat is having a bit of a rough week after competitors Impossible Foods and Kellogg's Incogmea
  
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• WeWork’s co-CEOs will walk away with millions in severance payments if SoftBank replaces them

  23-10-2019 20:20 via feedproxy.google.com
  According to a Bloomberg report on Wednesday, WeWork's recently named co-CEOs Artie Minson and Sebastian Gunningham will each receive a multi-million-dollar exit package if they are removed as part of SoftBank's negotiations to save the struggling coworking startup.
  The Japanese bank announced on Tuesday it was bailing out the startup, and named SoftBank executive Marcelo Claure executive chairman of WeWork.
  Minson and Gunningham were appointed co-CEOs on September 24 following the ouster of WeW
  
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• Nike’s new CEO is set to double down on the company's success selling online. Here’s what analysts are saying about John Donahoe. (NKE)

  23-10-2019 19:45 via feedproxy.google.com
  Nike CEO Mark Parker is stepping down from his role and will be replaced by former eBay chief executive John Donahoe in January, the company announced Tuesday.
  Some analysts expressed initial confusion as to why Nike didn't promote from within its ranks, yet many praised Donahoe's experience leading digital businesses and his time on the sportswear brand's board of directors.
  Here's what analysts had to say about the CEO change and Donahoe's appointment. 
  Watch Nike trade live here.
  Nike CE
  
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• Trump impeachment odds hit record high of 75% on popular betting website after diplomat's 'damning' testimony

  23-10-2019 19:23 via feedproxy.google.com
  Popular betting website PredictIt saw odds of President Trump's impeachment in the House reach new highs early Wednesday, hitting $0.75 against the dollar.
  The new high arrives after US acting Ukraine ambassador Bill Taylor gave "damning" testimony to Congress on Trump's dealings with Ukraine and requests for political dirt on the Biden family.
  The record price for a "yes" call implies the online betting market seeing a 75% chance of at least one article of impeachment being passed in the House
  
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• Zuckerberg said Facebook would drop out of its controversial payments project if US regulators don't approve it (FB)

  23-10-2019 19:05 via feedproxy.google.com
  Facebook CEO Mark Zuckerberg said that Facebook would drop its plans to participate in the launch of a cryptocurrency it created if US regulators aren't willing to approve it.
  The social media giant has been leading the Libra Association's early discussions to launch Libra as an international digital currency.
  It's unclear what would happen to the Libra Association if Facebook left, but Zuckerberg said the social media company doesn't hold sway over the other 20 members.
  Visit Business Insider's
  
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• McDonald's says it gets 10 McDelivery orders per second — and Wall Street agrees it's the next 'big frontier' for the fast-food giant (MCD)

  23-10-2019 18:45 via feedproxy.google.com
  McDonald's CEO Stephen Easterbook said on the company's most recent earnings call that delivery is the fast food giant's next "big frontier." 
  The company's customers are placing 10 McDelivery orders every second worldwide, Easterbrook added.
  In 2019, McDonald's delivery business is expected to generate $4 billion, or about 4% of global sales. 
  Some Wall Street analysts are echoing Easterbrook's sentiment that delivery could be the next big growth opportunity for the company.
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• 'Insta-billionaire': A 24-year-old pharma heir who parties with celebrities became richer than Donald Trump overnight

  23-10-2019 18:31 via feedproxy.google.com
  A 24-year-old who parties with celebrities became richer than Donald Trump overnight after his parents gifted him a stake in their pharmaceuticals company worth about $3.8 billion, according to Bloomberg.
  Eric Tse became an "insta-billionaire" after Sino Biopharmaceutical's billionaire founder and his wife gave him a fifth of the business, Bloomberg reported.
  Eric's Instagram shows him posing with celebrities including Rihanna, Bella Hadid, Yao Ming, Lily Aldridge, Princess Charlene of Monaco, a
  
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• Trump said China would buy up to $50 billion per year of US agricultural goods in a new trade agreement — but it hasn't come anywhere close over the past decade

  23-10-2019 18:06 via feedproxy.google.com
  President Donald Trump announced on October 11 that China and the United States "agreed in principle" on a partial trade deal, the first sign of a breakthrough in 18-month trade war that's dragged down the global economy, whipsawed financial markets, and raised fears of a recession.
  At the heart of the pact is the Chinese commitment to buy $40 billion to $50 billion of US agricultural products every year, which would provide relief to farmers who have suffered billions of dollars in lost sales t
  
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• Read the email from WeWork's new chairman where he confirms layoffs and says: 'What we are lacking is focus' and 'accountability'

  23-10-2019 17:44 via feedproxy.google.com
  A day after WeWork announced it had accepted a bailout package from SoftBank, the coworking company's new chairman addressed the troops.
  In a leaked email seen by Business Insider, the new chairman, SoftBank Chief Operating Officer Marcelo Claure, tried to give the troops a pep talk while confirming layoffs were coming.
  Claure did not acknowledge the $1.7 billion golden parachute offered to the ousted CEO Adam Neumann, but he did indicate that previous management was lacking both focus and "acco
  
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• Buybacks are a crucial backbone of the stock market. But Goldman Sachs says they're weakening — and warns these 15 stocks are most vulnerable.

  23-10-2019 17:40 via feedproxy.google.com
  Stock buybacks have helped keep the more than 10-year bull market going, but they're slowing for the first time in a decade, and Cole Hunter of Goldman Sachs said that decline would continue in 2020.  
  The decrease in buybacks weakens a key source of stock-market support, and Hunter says he has found a group of companies that look especially vulnerable: stocks that get a large portion of their daily trading volume from repurchase activity. 
  Hunter said a series of factors, includi
  
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• Billionaire Leon Cooperman says Elizabeth Warren is 's---ting' on the American dream

  23-10-2019 17:16 via feedproxy.google.com
  The hedge-fund billionaire Leon Cooperman told Politico that Elizabeth Warren was "s---ting" on the American dream with her wealth-tax proposal targeting the ultrarich.
  "What is wrong with billionaires?" Cooperman said. "You can become a billionaire by developing products and services that people will pay for."
  The famed investor told CNBC last week that a Warren or Bernie Sanders presidency would tank the stock market by 25%.
  Visit the Business Insider homepage for more stories.
  The hedge-fund
  
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• Bitcoin falls to its lowest level since June as Zuckerberg testifies on Libra

  23-10-2019 17:02 via feedproxy.google.com
  Bitcoin slumped as much as 9% on Wednesday — hitting its lowest level since June — ahead of Facebook CEO Mark Zuckerberg's testimonial on the company's proposed cryptocurrency, Libra. 
  Zuckerberg is due to answer questions from a House Financial Services Committee about Facebook's ambitions in financial services. 
  Other cryptocurrencies also slipped, with Ethereum falling 10% at its lows. 
  Watch Bitcoin trade live here.
  View Business Insider's homepage for more stories
  
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• Marketing That Matters: How Britvic rescued Robinsons from decline

  23-10-2019 16:46
  We continue our podcast series by looking into Britvic’s successful 2017 revitalisation of its flagship Robinson’s brand, which won the grand prix at the Marketing Week Masters awards 2019.
  Robinsons was struggling in a declining flavoured concentrate category. Its bold objective was to bring back lapsed shoppers and drive growth into the category once more, through of mix of cutting underperforming lines, introducing two new premium sub-brands and repositioning around a new purpose
  
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• Facebook sees TikTok as a growing threat, but Evan Spiegel says Snapchat views it as a 'friend'

  23-10-2019 16:27 via feedproxy.google.com
  When asked if TikTok is a friend or foe to Snapchat, Snap cofounder and CEO Evan Spiegel gave a definitive answer: "Friend." 
  Spiegel touted successful developer and advertising partnerships between the two companies.
  He also said TikTok is contributing to an increase in the amount of time people are spending on mobile devices, which is good news for Snapchat.
  The outlook diverges from other social media giants like Facebook, who see TikTok as a rising threat.
  Visit Business Insider's homep
  
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• Making marketing more effective can be as simple as knowing your strengths

  23-10-2019 16:02
  It is always my hope that in some way the news, analysis and opinion we publish serves one of two purposes: to help marketers become more effective leaders and to help them deliver more effective marketing.
  There’s been plenty in recent months to illustrate the former, with the publication of the Top 100 most effective marketers, and analysis of where marketers are losing influence and how to regain it, to recount just a couple of items.
  There’s also been a lot that ticks the latter
  
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• Traders shorting Beyond Meat and weed stocks helped TD Ameritrade's quarter, CEO says

  23-10-2019 15:59 via feedproxy.google.com
  Traders betting against Beyond Meat and weed stocks boosted TD Ameritrade's fiscal fourth-quarter earnings, CEO Tim Hockey told Bloomberg News in an interview.
  The earnings boost came at a time when brokerages are looking to offset revenue lost from cutting commissions on trading to zero. 
  Hockey told Business Insider that he's looking to technology such as using the public cloud to make up for some of the revenue lost. 
  Read more on Business Insider.
  Traders betting against Beyond Mea
  
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• Caterpillar just flashed the latest warning sign for the global economy

  23-10-2019 15:39 via feedproxy.google.com
  Caterpillar just flashed the latest warning sign for the global economy.
  The construction and manufacturing equipment titan, viewed as a bellwether for global industry, revealed a 6% drop in sales and an 8% drop in profit per share in the third quarter.
  "In the fourth quarter, we now expect end-user demand to be flat and dealers to make further inventory reductions due to global economic uncertainty," Caterpillar's CEO warned.
  View Business Insider's homepage for more stories.
  Caterpillar just f
  
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• All eyes will be on Tesla's profitability picture when it releases earnings today. Here's what Wall Street analysts are saying ahead of the report. (TSLA)

  23-10-2019 14:28 via feedproxy.google.com
  Tesla is set to report earnings for the third quarter after the closing bell on Wednesday.
  Investors are expected to approach the results with caution after the electric-car maker reported disappointing vehicle-production numbers earlier this month.
  There will also be a focus on margins as the company struggles to climb back to profitability.
  Here's what Wall Street analysts are saying ahead of Tesla's third-quarter report.
  Watch Tesla trade live on Markets Insider.
  Tesla is scheduled to release
  
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• America's stockpile of bacon has hit a 48-year high — but the latest US-China trade deal might help

  23-10-2019 14:19 via feedproxy.google.com
  American hog farmers built up their herds this summer in anticipation of an export boom as African swine fever decimated Asian pig herds.
  However, the US-China trade war has weighed on demand for US exports, resulting in 40 million pounds of pig bellies stacking up in American warehouses, the largest amount in nearly 50 years.
  Fortunately, US pork sales have spiked in recent weeks, and the latest US-China trade deal includes a Chinese commitment to buy more US agricultural products, suggesting t
  
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• You’ve hit your numbers, but did your marketing actually work?

  23-10-2019 10:43
  In this increasingly digital and data-centric marketing era, nearly every brand is chasing quantifiable results.
  How do we typically measure marketing results? It varies, but we tend to love our KPIs in this business – particularly the ones that gauge performance. In the name of efficiency, we fixate on cost-per-acquisition measures, along with leads, site visits and the cost of every last click.
  Unfortunately, I see first-hand that our analytics-obsessed, quarter-by-quarter mentality can
  
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• Why Cadbury’s marketers are embracing feeling ‘uncomfortable’

  23-10-2019 08:30
  Cadbury is embracing feeling “uncomfortable” as it looks to create more imaginative campaigns that can better appeal to customers.
  Earlier this month, its Heroes range launched the brand’s focus campaign focused on digital content with a series showing parents trying to reconnect with their teenage children by getting involved in their hobbies.
  This followed a move by Cadbury Dairy Milk to remove the words from its bar for the first time in support of Age UK and its mission to
  
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• Unilever details next steps on the Unstereotype Alliance

  23-10-2019 02:00 via warc.com
  Unilever's senior media director explains how fewer stereotypes lead to more effective marketing.
  
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• The metrics that matter to Netflix

  23-10-2019 02:00 via warc.com
  Netflix, the subscription video on demand service, is notoriously cagey about its metrics, but new information submitted to British lawmakers shows the company’s attempts to become more transparent through three key descriptors.
  
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• R3: China’s brands must break with tradition to go global

  23-10-2019 02:00 via warc.com
  The opportunity is now ripe for Chinese brands to become household names if they increase their investment in brand building, according to a report from independent consultancy R3.
  
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• Lessons from KFC’s Asian growth

  23-10-2019 02:00 via warc.com
  QSR titan KFC has created impressive work across much of the world’s most populous continent, carving out a significant position in the market; at Spikes Asia, Annabel Fribence, CMO of KFC Asia Central described the process.
  
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• IAB: US digital ad growth slowed in H1 2019

  23-10-2019 02:00 via warc.com
  Digital ad spend is still growing in the US, up 17% year-on-year, to reach just under $58 billion; but this growth is far lower than the same time last year, according to the IAB.
  
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• How Premier Foods returned to growth

  23-10-2019 02:00 via warc.com
  Premier Foods, the UK ambient food manufacturer, has joined a select group of UK FMCG brands that have delivered three years of consecutive growth – here’s how.
  
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• Goldman Sachs' strategy for entering the consumer banking space

  23-10-2019 02:00 via warc.com
  Goldman Sachs partnered with tech giant Apple to launch its first credit card earlier this year – for the bank it was another step in its consumer-facing journey.
  
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