Sales & Marketing news

• How machine learning is transforming retail both online and offline

  22-10-2019 19:08
  According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between 2018 and 2022, reaching $7.3bn per annum – up from an estimated $2bn in 2018.
  By 2022, the research found that retailers will be investing in AI tools to improve everything from customer service to sentiment analytics, automated marketing and demand forecasting.
  Ten years ago, using artificial intelligence to optimise retail processes, power product recom
  
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• Thomas Barta: Marketers will find purpose in their brand’s zone of lies

  22-10-2019 13:15
  If marketers want to get serious about making a change in society they need to explore their brand’s “zone of lies”.
  This is the middle space that sits between the two extremes of “win-win situations” and “total disaster”, according to marketing leadership expert, Thomas Barta. In this context the zone of lies describes activity being carried out by companies that, while legal, is morally dubious.
  “There is the win-win where everyone is happy &ndas
  
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• Opportunity lies at the edge of acceptability, so get comfortable there

  22-10-2019 13:08
  Hipster. It’s an insult these days, a byword for pretentiousness. Hipsters are to blame for the proliferation of skinny jeans, beads, check shirts, tattoos and fixed-wheel bikes.
  Back in the 1940s, hipsters were associated with jazz and alternative lifestyles. Jack Kerouac’s novel On the Road novel would see them as outside  ‘normal’ society.
  About 20 years ago, a new hipster emerged from Brooklyn, New York and from East London. What started out as a number of people
  
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• Marketoonist on innovation

  22-10-2019 12:02
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on innovation appeared first on Marketing Week.
  
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• Why one campaigning group is ‘building a movement’ against junk food ads

  22-10-2019 08:00
  Is a 9pm watershed for junk food ads appropriate? Should we have plain packaging for unhealthy foods? These are just some of the debates circulating about the marketing of foods high in fat, salt and sugar (HFSS).
  James Toop, chief executive of Bite Back 2030, believes there is one key voice missing.
  “Up until now, the debate has pitched the government against food companies and has largely been led by adults,” he explains. “The voice we felt was really missing was the voice o
  
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• Zhang Yuhan scam poses cautionary tale for KOL marketing in China

  22-10-2019 01:46 via warc.com
  Despite almost seven million views on a video post by Zhang YuHan, a Chinese microblogger, a Shenzhen-based brand generated even lower sales than the day before the KOL’s promotion.
  
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• What Shell learned from its Agency of the Future review

  22-10-2019 01:46 via warc.com
  Over the course of a year, Shell, the multinational oil and gas company, undertook a project to rethink its creative and media relationships at both a global and local level.
  
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• India regulator pushes insurers to ensure 'clear, fair and not misleading' advertising

  22-10-2019 01:46 via warc.com
  The Insurance Regulatory and Development Authority of India (Irdai) has asked insurers to ensure that advertisements of insurance products are clear and do not convey a fabricated sense of security to prospective customers.
  
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• How TikTok boosts hashtag challenges in Japan

  22-10-2019 01:46 via warc.com
  Social video sharing platform TikTok believes advertisers can significantly increase ad recall, brand awareness and favourability in Japan by adopting three new marketing drivers which it abbreviates to WTF.
  
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• Budweiser taps sport for more human connections

  22-10-2019 01:46 via warc.com
  Budweiser, the iconic American beer brand, has doubled down on its involvement with sport, in particular women’s soccer, as a response to the perception of the brewer as a soulless industrial scale brew.
  
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• Big tobacco accused of flouting branding ban with other innovations

  22-10-2019 01:46 via warc.com
  Tobacco firms in the UK are accused of circumventing laws that stipulated unbranded brown packaging for products, through a variety of strategies that have helped brands stand out while staying within the letter of the law.
  
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• 2020 WARC Awards open for entries

  22-10-2019 01:46 via warc.com
  The 2020 WARC Awards, WARC’s global awards scheme searching out next-generation marketing effectiveness, is open for entries from today.
  
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