Sales & Marketing news

• A look into the future of the digital ad market

  21-10-2019 17:23
  The post A look into the future of the digital ad market appeared first on Marketing Week.
  
  Read more

• All-female motorsport W Series revs up its pursuit of sponsors

  21-10-2019 14:48
  Jamie Chadwick, winner of the 2019 W SeriesW Series is on a mission to change the face of motorsport. The all-female motor-racing competition, which wrapped up its debut season in August, comprised six half-hour races held at fabled European circuits from Hockenheim in Germany to the UK’s Brands Hatch.
  Zippy, frantic affairs, dominated by the nose-to-tail racing and overtaking that has beyond something of a rarity in Formula 1, the inaugural tournament was won by 21-year-old British driver
  
  Read more

• Marketing budgets, digital spend, data skills: 5 killer stats to start your week

  21-10-2019 14:42
  1. Marketing budgets cut for first time in seven years
  UK companies cut their marketing budgets during the third quarter, the first time there has been a decrease in seven years, amid heightened political and economic uncertainty.
  The IPA’s quarterly Bellwether report shows a net balance of 0.5% of marketers questioned revised their marketing budget down in the third quarter. Nearly two-thirds (64.1%) reported no change in budget, reflecting a ‘wait-and-see’ approach adopted b
  
  Read more

• How Dixons Carphone overhauled its CRM programme

  21-10-2019 14:35
  When Saul Lopes joined Dixons Carphone as head of CRM almost a year ago, the business was at the beginning of its transition from being a discount-heavy retailer to having a more customer-centred CRM strategy.
  This wasn’t the first time he had joined a company in need of a CRM overhaul. In his previous job at Virgin Holidays he wanted to kick off a major transformation of how the business used CRM.
  He presented a “lovely, shiny” business case to his boss, asking for millions to
  
  Read more

• Advertisement

• McDonald’s, Uber Eats, Discovery: Everything that matters this morning

  21-10-2019 08:50
  Uber Eats partners with Costcutter in first grocery tie-up
  Uber Eats is partnering with Costcutter supermarkets in its first foray into the grocery sector.
  The tech company has confirmed a deal with the convenience store chain, which will allow more than 1,700 shops to sell everyday items via the app.
  Consumers will now be able to order items such as butter or cookies online across the UK.
  Sean Russell, marketing director for Costcutter, says: “With 28% of food and groceries now purchased
  
  Read more

• Facebook, WeWork, Amazon: Everything that matters this morning

  21-10-2019 08:50
  Facebook defends plans for cryptocurrency amid grilling by US lawmakers
  Mark Zuckerberg attempted to quell concerns around the launch of Facebook’s cryptocurrency Libra at a US Congress hearing, admitting that he is not the “ideal messenger” to discuss the project.
  The Facebook CEO told the hearing: “We’ve faced a lot of issues over the past few years and I’m sure there are a lot of people who wish it were anyone but Facebook that was helping to propose this.
  
  Read more

• Facebook, Alpro, Dove: Everything that matters this morning

  21-10-2019 08:50
  Facebook cracks down on election interference
  Facebook is ramping up its efforts to prevent interference in elections, with the social network confirming it has shut down four new foreign interference operations originating from Iran and Russia ahead of the US 2020 election.
  From next month Facebook will begin labelling media outlets that are partially or wholly under the editorial control of their government as state-controlled media on both their page and in its Ad Library.
  Content that has b
  
  Read more

• BBC, John Lewis, Brexit campaign: Everything that matters this morning

  21-10-2019 08:50
  The BBC launches campaign to shift perceptions of iPlayer
  The BBC is launching a marketing campaign aimed at changing the way the public, particularly young people, think about and use BBC iPlayer.
  As more consumers stream content, iPlayer is seen as critical to the BBC’s future success. But viewers, particularly younger ones, are more likely to head to Netflix or Amazon Prime to watch content than BBC iPlayer.
  The three 60-second spots show young BBC talent from popular programmes disgui
  
  Read more

• Advertisement

• Amazon, News UK, global ad spend: Everything that matters this morning

  21-10-2019 08:50
  Amazon profits slide as investments hit the bottom line
  Amazon’s profits slid by 26% in the third quarter as the company upped investment in free shipping and it cloud storage business.
  Revenues were up 24% year on year to $70bn for the three months to the end of September, but profits fell to $2.1bn, from $2.9bn a year earlier. It expects sales to increase by between 11% and 20% in the crucial Christmas quarter.
  The company spent $800m expanding its free one-day delivery service in the U
  
  Read more

• More marketers plan to use multi-touch attribution

  21-10-2019 02:00
  The number of marketers who plan to use multi-touch attribution (MTA) in their evaluation of consumers’ path to purchase could double within a year, according to a survey by the Mobile Marketing Association.
  
  Read more

• Microsoft’s Jay Chiat Grand Prix: What it says about strategy

  21-10-2019 02:00
  Microsoft, with agency m:unlimited//mccann, took the top gong at the 4A’s Jay Chiat Awards, with a piece of work that launched an adaptive controller to widen access to its Xbox gaming console; by approaching an under-regarded problem faced by...
  
  Read more

• India mulls regulation of online streaming platforms

  21-10-2019 02:00
  The Indian government is reportedly deliberating about the need to introduce regulatory frameworks for online content providers, due to heightened concerns over the uncensored nature of content currently on offer.
  
  Read more

• How Chipotle tackled a brand crisis

  21-10-2019 02:00
  Chipotle, the quick-service restaurant chain, enhanced its media spend and cut back on promotions as its successfully reasserted its brand values following an extended crisis.
  
  Read more

• How Carlsberg’s packaging innovations affect its marketing

  21-10-2019 02:00
  The unveiling of two prototype paper beer bottles by Carlsberg last week marked the Danish brewer’s most ambitious innovation in sustainable packaging so far, but even the simpler Snap Packs, using glue rather than plastic rings to hold beer cans...
  
  Read more

• Average online spend in Southeast Asia will triple by 2025

  21-10-2019 02:00
  It is expected there will be 310 million digital consumers in Southeast Asia by 2025, with each of them spending an average of US$390, according to a new study from Facebook and Bain & Company, the global management consultancy.
  
  Read more

Follow @sales_mrktinguk on Twitter!