Sales & Marketing news

• One chart shows how steep of a decline there's been in the percentage of children outearning their parents since the 1940s

  18-10-2019 22:11 via feedproxy.google.com
  An American child born in 1945 had over a 90% chance of outearning their parents when they became adults.
  But fast-forward four decades, and a person born in the 1985 had only a 50% chance of faring better than them.
  As Stanford economics professor Raj Chetty put it, "It's basically a coin flip as to whether you'll do better than your parents."
  Stanford researchers found in a 2016 study that the main driver of the plummeting economic prospects for Americans was the widening gap between the rich
  
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• The Reddit geek who raked in $100,000 with 2 trades is 'taking a small break'

  18-10-2019 21:57 via feedproxy.google.com
  The Reddit geek who raked in more than $100,000 with two trades is taking a break from investing.
  Eddie Choi turned less than $800 into nearly $108,000 by purchasing puts on Roku stock and SPY — the S&P 500 exchange-traded fund — then profiting enormously when they fell, Bloomberg reported.
  Choi returned to WallStreetBets, the subreddit where he learned to trade options, to share the Bloomberg story and reply to comments about his watchlist, investing approach, and the significan
  
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• Boeing slides on report that employees may have misled the FAA on the doomed 737 Max (BA)

  18-10-2019 20:12 via feedproxy.google.com
  Shares of Boeing traded as much as 4% lower Friday after Reuters reported that employees of the airplane manufacturer may have misled the Federal Aviation Administration in 2016 regarding the 737 Max. 
  Boeing reportedly turned over internal messages between two employees to the FAA that suggest the company may have lied about a key safety system on the 737 Max.
  According to Reuters, the FAA said on Friday the messages were "concerning" and that it was working to "determine what action is ap
  
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• A questionable theory about 'shady' stock trades and Trump reveals how desperate people are for news they want to hear

  18-10-2019 19:26 via feedproxy.google.com
  A Vanity Fair story alleged to show shady trading in the stock futures market that happened just before major headlines involving President Donald Trump's trade war with China.
  By linking supposedly shady trades to Trump, the story gained widespread attention.
  But the claims about the trades made in the story make little sense and appear to be typical futures trading activity.
  The virality of the story shows how people are willing to believe flimsy claims if they confirm their priors, especially
  
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• Apple surpasses Microsoft as the world's most valuable company (AAPL, MSFT)

  18-10-2019 18:47 via feedproxy.google.com
  Apple passed Microsoft on a market-capitalization basis on Friday to take back the crown as the world's most valuable company.
  The iPhone maker was valued at roughly $1.065 trillion as of 11:20 a.m. ET, edging past Microsoft's $1.063 trillion valuation.
  Apple's stock has surged in recent weeks as numerous analysts anticipate that iPhone 11 sales will surpass initial estimates.
  Meanwhile, Microsoft was among those hardest hit by a broad tech-sector sell-off.
  Watch Apple trade live here.
  Apple sur
  
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• Read Larry Ellison's email to employees honoring the memory of 'brilliant and beloved' Oracle CEO Mark Hurd

  18-10-2019 18:41 via feedproxy.google.com
  Oracle co-founder Larry Ellison honored the memory of the late Oracle CEO Mark Hurd, whose death was announced Friday morning. Hurd was 62.
  Ellison described Hurd as "a brilliant and beloved leader who personally touched the lives of so many of us."
  In 2010, Ellison appointed Hurd co-president of Oracle, the company Ellison founded in 1977. When Ellison stepped down as CEO in 2014, he appointed Hurd and Safra Catz as CEOs of Oracle.
  Hurd had stepped away from his role as CEO last month due to he
  
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• Elon Musk's SpaceX has a plan to deploy up to 30,000 new satellites — and Morgan Stanley says it could cost as much as $60 billion

  18-10-2019 18:38 via feedproxy.google.com
  Elon Musk's SpaceX reportedly has plans to launch 30,000 more Starlink internet satellites — and Morgan Stanley says the initiative could cost as much as $60 billion. 
  The bank's analysis assumes a cost of $1 million to build each satellite and about $50 million for every 60 satellites launched. 
  Morgan Stanley also estimates the cost to replacement the satellites, which happens about every five years, would equate to around $12 billion in annual capital expenditures. 
  Visit
  
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• One Wall Street firm just slashed Beyond Meat's price target by nearly 25% (BYND)

  18-10-2019 18:31 via feedproxy.google.com
  Bernstein lowered its Beyond Meat price target to $130 from $172 in a Friday note. Shares slid as much as 6.8% on the news. 
  The lower target stems from Bernstein's reduction of the company's enterprise-value-to-sales multiple to 15 times from 20 times.
  Bernstein still expects that Beyond Meat will post solid full-year sales, but says investors will need an update on the competitive landscape from the plant-meat company.
  Watch Beyond Meat trade live on Markets Insider.
  One Wall Street firm
  
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• Nearly one-third of all Amtrak trains are late — and it could be costing the railroad $42 million every year

  18-10-2019 18:12 via feedproxy.google.com
  Amtrak's inspector general estimates that the railroad could save more than $40 million annually by increasing on-time performance. 
  Many of those rampant delays, however, are caused by the freight railroads responsible for most of Amtrak's service. 
  Still, Amtrak expects to be profitable by 2021, its CEO has said. There's plenty of work to be done. 
  Visit Business Insider's homepage for more stories.Chronic Amtrak delays are hampering the railroad's efforts to break even by 2021,
  
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• 'Like 4chan found a Bloomberg terminal': Here's how one Reddit user raked in a 14,000% return on two simple trades (ROKU, SPY)

  18-10-2019 18:07 via feedproxy.google.com
  A member of the Reddit page WallStreetBets grew $766 into $107,758 in two late-September trades, Bloomberg reported Thursday.
  Eddie Choi first purchased put options for Roku stock, profiting $49,787 when the streaming provider's shares tanked more than 19% on September 20.
  The trader then used his profits to buy put options for the SPDR S&P 500 ETF — or SPY — an exchange-traded fund that tracks the benchmark's performance. When its price tumbled on September 24, Choi's investment
  
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• Photo of ex-Goldman CEO Lloyd Blankfein loving retirement shows how dramatically he's 'lost stature'

  18-10-2019 17:34 via feedproxy.google.com
  Former Goldman Sachs CEO Lloyd Blankfein posed with Harvard's men's basketball team and comically took a jab at his height amongst the collegiate athletes.
  "I knew I'd lose stature when I left my old job," he wrote in a tweet. "Thank you Harvard basketball team for rubbing it in!!"
  Now read more markets coverage from Markets Insider and Business Insider:
  Can't afford a $1,780 share of Amazon? Charles Schwab will offer fractional share trading in an effort to attract younger investors
  We asked e
  
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• Coco-Cola CEO praises ‘consumer-centric’ innovation as Coke brand grows

  18-10-2019 17:14
  The Coca-Cola Company is seeing strong growth thanks to innovations across its portfolio, including on its namesake Coca-Cola brand, which has struggled amid the shift to lower sugar soft drinks.
  The soft drink giant saw net revenues increase 8% year on year to $9.5bn (£7.3bn) for the three months ending 27 September, driven by innovation, new packaging and low and no-sugar variants.
  Speaking on an investor call today (18 October), Coca-Cola CEO James Quincey praised “consumer-centri
  
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• Coca-Cola CEO praises ‘consumer-centric’ innovation as Coke brand grows

  18-10-2019 17:14
  The Coca-Cola Company is seeing strong growth thanks to innovations across its portfolio, including on its namesake Coca-Cola brand, which has struggled amid the shift to lower sugar soft drinks.
  The soft drink giant saw net revenues increase 8% year on year to $9.5bn (£7.3bn) for the three months ending 27 September, driven by innovation, new packaging and low and no-sugar variants.
  Speaking on an investor call today (18 October), Coca-Cola CEO James Quincey praised “consumer-centri
  
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• Why CMOs need to get better at marketing marketing

  18-10-2019 15:47
  The post Why CMOs need to get better at marketing marketing appeared first on Marketing Week.
  
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• What brands can learn from Skoda and Japanese rugby

  18-10-2019 14:31
  The Rugby World Cup in Japan has so far been a pristine example of how to stage the perfect sporting spectacle. A fascinating country with a vibrant and ancient culture totally distinguished from the rest of the world, with an enthusiastic population wholeheartedly getting into the spirit of things.
  Even in the worrying prelude to and tragic aftermath of typhoon Hagibis, the magical, dynamic and exuberant joie de vivre of the host nation has shone through, never more so than in the performances
  
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• Adidas, F&F, Bellwether: 5 things that mattered this week and why

  18-10-2019 13:55
  The strategies for success behind the best global brands
  Interbrand marked the 20th anniversary of its annual Best Global Brands valuation report by comparing the current top 10 with their first rundown from two decades ago. No surprise that big tech dominates this year’s list (Apple, Google, Amazon and Microsoft hogging the top four, in that order), but there are plenty of stories to pick out and ponder when comparing the year 2000 results.
  Where, for instance, did it all go wrong for No
  
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• Marketing Week Explores: The future of Tesco and how to excel working abroad

  18-10-2019 12:35
  In this edition of Marketing Week Explores, hosted by reporter Molly Fleming, senior writer Charlotte Rogers explores the benefits and pitfalls of working abroad, including a deep-dive into the drastically different market of Japan.
  Senior reporter Ellen Hammett then joins the discussion, as the team explores the legacy of Tesco CEO Dave Lewis and what the future holds for the supermarket without its celebrated leader.
  Join the team for this and more on the latest edition of Marketing Week Expl
  
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• Greggs CEO: People thought we couldn’t gain brand reappraisal beyond bakery, but we did

  18-10-2019 11:55
  The post Greggs CEO: People thought we couldn’t gain brand reappraisal beyond bakery, but we did appeared first on Marketing Week.
  
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• Understanding how brands operate in Japan  

  18-10-2019 08:13
  Creative from the Coca-Cola campaign for the Tokyo 2020 Olympics.As a marketer moving to the Japanese market, it’s fair to say there is a lot to learn. From shifting consumer tastes to the role of brands and the overwhelming desire for quality, it can prove a bit of a culture shock.
  Coca-Cola vice-president of Olympics assets and experiential marketing for Tokyo 2020, James Williams, moved to Japan from Brazil two-and-a-half years ago having served as director of marketing and sponsorship
  
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• Young Muslim travellers won’t wait for brands to adapt to their needs

  18-10-2019 02:00 via warc.com
  Young Muslim travellers have stopped waiting for countries and companies to adapt to their needs and are now taking matters into their own hands, according to new research by TBWA\Asia.
  
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• UAE shoppers go global in search for value

  18-10-2019 02:00 via warc.com
  Consumers in the UAE have one thing in common – they are looking for value, and they’re increasingly willing to buy from anywhere to find it.
  
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• Taboo-tackling campaigns win APG Grand Prix for Bodyform/Libresse

  18-10-2019 02:00 via warc.com
  A series of campaigns for Bodyform/Libresse tackling taboos around women’s periods and intimate hygiene has won the Grand Prix in the 2019 APG Creative Strategy Awards.
  
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• Malaysia Airlines taps nationalist sentiment with Fly Malaysia brand campaign

  18-10-2019 02:00 via warc.com
  Malaysia Airlines has launched a new logo and brand campaign, called ‘Fly Malaysia’, aimed at drumming up inbound and domestic travel in support of Visit Malaysia 2020.
  
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• How synesthetic marketing can boost brands

  18-10-2019 02:00 via warc.com
  Marketers of products like chocolate, beer, honey and even marijuana could benefit from adopting a “synesthetic” approach that causes multiple senses to interact, according to an article published in the Journal of Advertising Research (JAR).
  
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• Brands need to build in ‘citizenship’, says Pritchard

  18-10-2019 02:00 via warc.com
  Brands are learning that balancing growth with doing good is a fundamental consumer expectation, according to Procter & Gamble’s Marc Pritchard.
  
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