Sales & Marketing news

• Trump wrote a letter warning Erdogan not to be a 'tough guy' over Syria, telling him history will look upon him 'forever as the devil if good things don't happen'

  16-10-2019 23:05 via feedproxy.google.com
  President Donald Trump threatened Turkish President Recep Tayyip Erdogan in a White House letter the day after he invaded northern Syria, saying Erdogan shouldn't be a "tough guy" or a "fool" as he tried pressing for negotiations to end the hostilities.
  The letter was first obtained by Fox News correspondent Trish Regan, and it was later confirmed by The New York Times as authentic.
  In the letter, dated October 9, Trump struck an aggressive tone while also holding out the prospect of a deal.
  "It
  
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• Netflix spikes 11% after global subscriber growth blows away forecasts (NFLX)

  16-10-2019 22:35 via feedproxy.google.com
  Shares of Netflix rose as much as 11% in post-market trading after the company reported international new subscriber additions in the third quarter that beat Wall Street forecasts.
  The streaming giant also reported US subscriber additions that were in line with estimates. The prior quarter Netflix saw a contraction in domestic subscribers.
  The company also reported earnings per share that surpassed expectations. 
  Watch Netflix trade live on Markets Insider.
  Netflix's stock gained as much as
  
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• Chicago Fed president says no more rate cuts necessary through 2020 because America's 'growth outlook is good'

  16-10-2019 21:24 via feedproxy.google.com
  Chicago Fed President Charles Evans voted in favor of the September interest rate cut but doesn't see the need for additional stimulus through the end of 2020, according to his prepared remarks for a Wednesday speech in Peoria, Illinois.
  The central bank's "policy probably is in a good place right now" and the nation's "growth outlook is good," he said.
  Evans' statements clash with many Wall Street analysts who have already priced in additional rate cuts in 2019, with some expecting the Federal
  
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• Pick your poison: Hedge-fund billionaire Leon Cooperman says the stock market could plunge 25% under either a Warren or Sanders presidency

  16-10-2019 21:14 via feedproxy.google.com
  The hedge-fund billionaire Leon Cooperman told CNBC on Wednesday that the stock market could tumble as much as 25% if Elizabeth Warren or Bernie Sanders won the 2020 presidential election.
  The founder of Omega Advisors cited proposals from both candidates designed to tax wealthy individuals and billionaires.
  "You don't make poor people rich by making rich people poor," Cooperman said.
  Visit the Business Insider's homepage for more stories.
  The billionaire hedge-fund manager Leon Cooperman is wor
  
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• General Motors climbs after agreeing to tentative labor deal with UAW that could end month-long strike (GM)

  16-10-2019 19:30 via feedproxy.google.com
  Shares of General Motors climbed as much as 2.5% Wednesday on the announcement of a proposed tentative labor contract with the United Auto Workers union. 
  The UAW said in a press release emailed to Markets Insider on Wednesday that the union sent a proposed deal to the UAW GM National Council for approval. 
  Details of the deal were not released, but UAW said it represents "major wins" for workers. 
  The announcement follows weeks of striking by 48,000 GM workers that has sent share
  
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• WeWork says it has 527,000 'memberships,' but that's not as straightforward as it seems

  16-10-2019 19:29 via feedproxy.google.com
  WeWork bills itself as being more affordable than traditional leases, where the tenant is on the hook for everything from their own construction costs to coffee, according to the prospectus it filed for its now postponed IPO.
  But the way WeWork counts customers, which it calls "members" and "memberships," isn't as straightforward as it seems, multiple sources have told Business Insider.
  WeWork's S-1 filing says it has 527,000 memberships, but based on the way WeWork calculates memberships, an un
  
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• Bernie Sanders and Elizabeth Warren are calling for massive wealth taxes on the super-rich. Voters like it so much that moderate 2020 Democrats are coming around.

  16-10-2019 18:40 via feedproxy.google.com
  At the fourth Democratic primary debate on Tuesday, Sens. Bernie Sanders and Elizabeth Warren made their case again to impose substantial wealth taxes on the fortunes of the richest Americans, fending off attacks from their moderate rivals over its feasibility. 
  Yet more of the moderate Democratic candidates onstage were still willing to adopt elements of the idea, highlighting its popularity with voters amid the rapid growth of inequality in American society.Research shows that the richest
  
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• The longest labor strike in decades may be about to end as GM and the UAW reach a tentative contract (GM)

  16-10-2019 18:29 via feedproxy.google.com
  The United Auto Workers and General Motors have reached a tentative agreement for a new, four-year contract.
  GM's nearly 50,000 hourly workers have been on strike for almost five weeks.
  The deal won't necessarily end the strike; the membership could remain on walkout while awaiting a vote to ratify the agreement.
  Visit Business Insider's homepage for more stories.On Wednesday, General Motors and the United Auto Workers announced a tentative contract agreement to end a strike by nearly 50,000 GM
  
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• Builders are the most confident in 20 months that Americans are looking to buy houses

  16-10-2019 18:27 via feedproxy.google.com
  Homebuilder sentiment ticked three points higher to 71 in October, reaching its highest level since February 2018.The National Association of Home Builders/Wells Fargo Housing Market Index showed a six point increase to 83 in the West, and a three point jump to 76 in the South. Any reading above 50 indicate positive builder sentiment.
  The Federal Reserve's recent rate cuts lowered mortgage rates and propped up the housing market after growth lagged through 2018.
  Visit the Business Insider homepa
  
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• BANK OF AMERICA: One of the most trusted defenses against stock-market crashes is on the brink of its demise. Here's where to start finding alternatives.

  16-10-2019 18:20 via feedproxy.google.com
  The 60-40 portfolio mix of stocks and bonds that serves as the benchmark for diversification "will not survive the 2020s," according to strategists at Bank of America Merrill Lynch.  
  They explained why bonds may no longer provide the defense that stock-market investors need in times of turmoil and offered alternatives for yield seekers.
  Click here for more BI Prime stories.It's time to bid farewell to the 60-40 portfolio, according to Bank of America Merrill Lynch. 
  Investors hav
  
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• Wall Street's biggest firms pay Raoul Pal $40,000 a year for his research. He explains why the market is heading for a negative-rate situation that could crush banks and roil pension funds.

  16-10-2019 17:54 via feedproxy.google.com
  Raoul Pal, the former hedge-fund manager who founded Real Vision, thinks negative rates need to come to the US so the rest of the world can "readjust to this ridiculous dollar."
  Pal also notes the nefarious potential side effects of negative rates, which include immense pressure on banks and pension funds not being able to meet their liabilities. 
  He thinks the whole pension system will eventually have to be underwritten by the government.
  Click here for more BI Prime stories.With levels of
  
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• Former Centaur boss Andria Vidler named Tag EMEA CEO

  16-10-2019 17:35
  Former Centaur Media CEO Andria Vidler has been hired by Tag to run its EMEA business.
  Marketing production services provider Tag has been expanding with the recent acquisitions of Taylor James, THP and Popcorn and the relaunch of its marketing services business.
  Vidler, who was CEO of Marketing Week publisher Centaur for six years before stepping down earlier this month, will start in January and report to global CEO David Kassler.
  Prior to Centaur, Vidler was CEO for EMI Music UK & Irelan
  
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• 'Big Short' star Steve Eisman made his name betting against companies. But now he's bullish on a little-known communications company in Illinois.

  16-10-2019 17:19 via feedproxy.google.com
  The investor Steve Eisman rose to fame by shorting mortgage securities ahead of the 2008 housing meltdown.His wager was heavily featured in Michael Lewis' bestselling book "The Big Short," and Steve Carell portrayed Burry in the 2015 film adaptation.Eisman told CNBC he's going long for a change. He has a bullish bet on Motorola Solutions, a little-known communications company based out of Schaumburg, Illinois.
  Motorola solutions is a provider of communications systems to law enforcement.
  Eisman,
  
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• Brands risk losing billions if they don’t improve online accessibility

  16-10-2019 16:43
  Is your website digitally accessible? This relatively simple question should spark a long list of ways that your brand is ensuring disabled people don’t face barriers online, but does it?
  According to the disability charity Scope, a shocking 98% of homepages across 1 million popular websites failed to meet legal accessibility standards in early 2019.
  Speaking at The Festival of Marketing last week, the charity explained the importance of digital accessibility and underscored the fact that
  
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• After 30,000 connections, I’m all LinkedOut

  16-10-2019 16:16
  Mark Ritson’s professional network (artist’s impression)I am ever so slightly dependent on LinkedIn. It’s a very good source of marketing and branding perspectives and, more importantly, the only realistic way to communicate with my students.
  I’ve taught an annual class of around 600 MBA students for about 20 years now. Add to that about 2,000 executives on the Mini MBA in Marketing each year, plus the usual collection of marketing randoms I meet along the road and it&rsq
  
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• Signs of the time: Why digital signage is on the rise

  16-10-2019 15:38
  What’s coming soon to a screen near you? Answer: AI, interactivity and much, much more. The global digital signage market – encompassing everything from mini order screens at restaurants to outdoor advertising billboards – is about to explode.
  Estimated at $18.55bn (£15.1bn) in 2018, it’s forecast to rise to $31.71bn (£25.81bn) by 2025 – a compound annual growth rate of around 8%. Other estimates put it higher.
  So why the enthusiastic investment? Let&rs
  
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• Mondelēz Europe CMO: It’s easy to forget consumers when the focus is profit

  16-10-2019 09:00
  Mondelēz is embracing a new strategy as it looks to continue its pivot from cost-cutting to fostering growth.
  Speaking at the Festival of Marketing last week, Mondelēz Europe CMO Debora Koyama explained: “We are coming from a phase of cost-cutting and productivity and supply chain. To pivot about consumer, brands and growth, you have to be open to change and think about the business in a different way.”
  To do this, Koyama has implemented a new 70/20/10 strategy, which she s
  
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• How Mondelēz shifted focus from cost-cutting to growth

  16-10-2019 09:00
  Mondelēz is embracing a new strategy as it looks to continue its pivot from cost-cutting to fostering growth.
  Speaking at the Festival of Marketing last week, Mondelēz Europe CMO Debora Koyama explained how the company fosters innovation: “We are coming from a phase of cost-cutting and productivity and supply chain. To pivot about consumer, brands and growth, you have to be open to change and think about the business in a different way.”
  To do this, Koyama has implemented a
  
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• How Mondelez shifted focus from cost-cutting to growth

  16-10-2019 09:00
  Mondelēz is embracing a new strategy as it looks to continue its pivot from cost-cutting to fostering growth.
  Speaking at the Festival of Marketing last week, Mondelēz Europe CMO Debora Koyama explained how the company fosters innovation: “We are coming from a phase of cost-cutting and productivity and supply chain. To pivot about consumer, brands and growth, you have to be open to change and think about the business in a different way.”
  To do this, Koyama has implemented a
  
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• Working abroad: What it takes to be a marketer in Japan

  16-10-2019 08:00
  A detail-driven market fuelled by a commitment to quality and perfection, Japan is a quirky melting-pot of tradition and future-gazing.
  Now, as the host nation of the Rugby World Cup, which runs until 2 November, and the upcoming 2020 Olympic and Paralympic Games, Japanese culture is in the spotlight like never before.
  But what about the country’s business culture and the role marketing has to play?
  In the first of a new series, Marketing Week explores what it takes to work as a marketer i
  
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• Three trends defining the most effective social strategies

  16-10-2019 01:49 via warc.com
  Social’s role in strategy is growing: it is capable of fulfilling both long- and short-term business objectives; with smart influencer selection, it can lean on voices that drive growth; and its conversational nature can fuel brand bravery,...
  
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• Startups challenge Amazon Go’s cashierless head-start

  16-10-2019 01:49 via warc.com
  Following Amazon’s widely-publicised foray into cashierless stores, a group of startups are now chasing the prize of creating the tech underlying what is believed to be a new phase of convenience retail – but the e-commerce giant will be tough to...
  
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• Starcom: Four ideas pushing retail’s place in marketing strategy

  16-10-2019 01:49 via warc.com
  The retail store as a site of commerce is blurring with its capability as a media channel, according to research from Starcom, which explores the ideas behind the store’s metamorphosis - here’s what you need to know.
  
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• How KeVita’s sweepstakes help build its brand

  16-10-2019 01:49 via warc.com
  KeVita, the beverage brand owned by PepsiCo, has used digital sweepstakes as a powerful tool for building consumer engagement.
  
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• Big meat eyes plant-based category dominance

  16-10-2019 01:49 via warc.com
  In a sure sign that plant-based meat has gone mainstream, a new group of ‘meatless meat’ producers have entered the market – the very meat producers and giant food conglomerates the new plant-based products were designed to disrupt.
  
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• Battle for digital payment dominance heats up in India

  16-10-2019 01:49 via warc.com
  US retail giant Walmart plans to spin off its Flipkart payments arm PhonePe as a separate entity, in a signal of the growing intensity of competition in India’s digital payments space.
  
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• TimeTo ramps up efforts to tackle sexual harassment ahead of festive period

  16-10-2019 01:01
  The UK advertising industry’s response to the #MeToo and #TimesUp movements is launching a number of new initiatives as to tackle the ongoing prevalence of sexual harassment in the sector.
  The latest piece of research from the timeTo steering group and thinktank Credos reveals one in 10 people from the 232 advertising and marketing companies that signed up to the initiative have experienced sexual harassment over the last year.
  Of the 1,114 respondents, 14% of those were female aged 18 to
  
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