Sales & Marketing news

• IPO flops and CEO firings have made it clear that Silicon Valley's magic startup formula is about to change: Welcome to the age of Founder Frenemies

  14-10-2019 23:48 via feedproxy.google.com
  For more than a decade, Silicon Valley's law of the land has rested on one fundamental principle: a startup's founder does whatever they want, unmolested by the rules and constraints governing everyone else, and the investors backing the startup keep their mouths shut and reap big returns.
  This non-aggression pact between startups and investors is known as "Founder Friendly." It's long been touted as the magic recipe that produced smash-hits like Google and Facebook. It's the reason Mark Zucker
  
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• These 12 stocks are likely to smash earnings forecasts for the 9th quarter in a row, one Wall Street firm says

  14-10-2019 21:50 via feedproxy.google.com
  Sentiment towards specific stocks is going to matter more than usual during third-quarter earnings season as economic and geopolitical uncertainties mount, according to BTIG.
  Companies with (1) positive consensus earnings forecasts and (2) a history of beating estimates in previous quarters are likely to outperform the market, the firm said. 
  Here are 12 stocks that are likely to crush earnings estimates for the ninth quarter in a row, according to BTIG. 
  Visit the Business Insider hom
  
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• The prospect of a 4-day American workweek may gain a powerful ally on the 2020 campaign trail: Bernie Sanders

  14-10-2019 21:12 via feedproxy.google.com
  The drive to shorten the American workweek may be gaining a powerful ally in the 2020 presidential race: Sen. Bernie Sanders.
  "Shortening the workweek is certainly one idea that we have got to look at," Sanders said, though he also noted there are "a number of other ideas" to improve the wellbeing of American workers.
  Yet Sanders' openness to an idea that's been at the fringe of policy discussions in the US for decades could give it more mainstream acceptance.
  It could be similar to how his embr
  
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• Notorious cannabis producer CannTrust will destroy $77 million of weed inventory and plants to gain regulatory approval (CTST)

  14-10-2019 20:48 via feedproxy.google.com
  Cannabis producer CannTrust Holdings plans to destroy $65 million worth of weed inventory and an additional $12 million of plants to gain regulatory approval in Canada, according to a Monday release.
  The firm lost its licenses to produce and sell cannabis in September after Health Canada found multiple facilities non-compliant with national growth regulations.
  The company's stock traded as much as 25% higher on the news.
  Watch CannTrust trade live here.
  Cannabis producer CannTrust Holdings plans
  
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• Why Morgan Stanley thinks the recent trade-war breakthrough could lead overconfident traders into a late-2018-style market meltdown

  14-10-2019 20:12 via feedproxy.google.com
  Mike Wilson, Morgan Stanley's chief US equity strategist, says the recent US-China "trade truce" doesn't change the direction of the economy and could set the market up for failure.
  Wilson argues that stocks are positioned for a repeat of December's steep sell-off. While stocks rallied on renewed hopes for an end to the trade war, Wilson said that the US economy was still losing strength and headed for a recession.
  He added that the rally last week upended some of the market's recent leaders, an
  
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• Beyond air miles: Emirates Airlines rewards customers for engagement

  14-10-2019 15:32
  Emirates Airlines believes it can do loyalty better and is evolving its offering to get more people on board.
  Most recently, this has involved a shift towards using the lifecycle of the customer to do more targeted messaging. Whereas much of the messaging in the app has been operation-focused in the past, such as around flight information, Emirates is now looking to engage customers at the moments where there is a “bigger chance for that instantaneous impulse purchase”.
  For example,
  
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• NPS, footfall, martech: 5 killer stats to start your week

  14-10-2019 13:37
  1. Just 10% of brands in the UK excel at customer experience
  Only 10% of brands in the UK have a net promoter score (NPS) of 40 or more, with logistics, energy and water emerging as the worst sectors for delivering on customer satisfaction.
  Insurer NFU Mutual (70) is the company with the highest NPS in the UK. This is followed by First Direct (63), Volvo (49), Netflix (49) and Amazon (44).
  By industry, the tech sector has the strongest overall NPS (36), followed by automotive (31) and media (25
  
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• Sports Direct, Weetabix, Direct Line: Everything that matters this morning

  14-10-2019 08:55
  Sports Direct calls for investigation into power of Adidas and Nike
  Sports Direct is calling for a market review of the sportswear industry, highlighting the dominance of Adidas and Nike.
  In a statement, the Mike Ashley-owned retailer says it believes the industry as a whole would benefit from a wide market view by the appropriate authorities in both the UK and Europe.
  “The sports industry has long been dominated by the must-have brands such as Adidas,” it says.
  “These must ha
  
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• Netflix, Unilever, O2: Everything that matters this morning

  14-10-2019 08:55
  Netflix misses subscription targets as it brushes off ‘streaming wars’
  Netflix has missed its subscription targets for the second consecutive quarter, adding 6.8 million paid subscribers in the three months to 30 September, below its seven million estimate.
  The streaming giant explained that subscription growth in the domestic US market is yet to bounce back to the same levels it was before the company increased its prices in April, adding that with a membership base of 60m “v
  
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• Lego, First Direct, Starling: Everything that matters this morning

  14-10-2019 08:55
  HSBC explores First Direct overhaul to compete with challengers
  HSBC is looking to overhaul First Direct in order to attract younger consumers and keep up with digital disruptors.
  Challenger banks such as Monzo have been gaining momentum as consumers enjoy in-app features such as automatic savings and real-time updates.
  Joe Gordon, First Direct’s chief executive, says the bank will make a series of changes over the next year to improve its services to become “more accessible to a wi
  
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• Channel 4, ITV, high street sales: Everything that matters this morning

  14-10-2019 08:55
  Channel 4 launches menopause policy for employees
  Channel 4 is launching its first menopause policy in an effort to normalise the issue.
  The policy will support employees experiencing menopausal symptoms such as hot flushes, anxiety and fatigue and was brought in by the channel’s in-house gender equality staff network 4Women.
  The broadcaster will give women access to flexible working arrangements and paid leave if they feel unwell because of the side-effects of ageing.
  Alex Mahon, the Cha
  
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• Asos, Amazon, Boohoo: Everything that matters this morning

  14-10-2019 08:55
  Asos caps ‘disappointing’ year with profit slump
  Asos has capped what it calls a “disappointing” year with a 68% fall in pre-tax profit to £33m, as investments it made in its platform disrupted growth.
  Revenue growth slowed to 13% year on year for the 12 months to 31 August, with UK retail sales up by just 15%, EU by 12%, US by 9% and the rest of the world by 12%. This is half the 26% growth seen in its 2018 financial year.
  Asos CEO Nick Beighton describes the year
  
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• How to succeed as a marketer abroad

  14-10-2019 08:00
  Are you ready to get outside your comfort zone, stretch your abilities and embrace a new culture? If the answer is yes, then an international career might be for you.
  The benefits are vast, from the chance to understand a new market inside-out to accelerating career progression, but there are challenges as well. Working in a new market requires curiosity, patience and an appreciation that what you learned at home may no longer be relevant.
  Adrian Farina, head of marketing for Europe at Visa, sta
  
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• Netflix has young viewers in its sights as it prepares to take on Disney

  14-10-2019 02:00 via warc.com
  Netflix, the giant streaming firm with 152 million subscribers around the world, faces a serious commercial challenge from November 12th when Disney weighs into the world of streaming with its Disney Plus service.
  
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• Levi Strauss focuses on ethics and long-term investment

  14-10-2019 02:00 via warc.com
  Levi Strauss, a company that has been in its founding family’s hands for most of its 166-year history, was derided as a “failed utopian management experiment” back in 1999 by Fortune magazine, but now it has a long-term strategy for...
  
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• How Agritecture built a sustainable content engine

  14-10-2019 02:00 via warc.com
  Agritecture, a consultancy and content provider in the urban farming space, has developed a nuanced content strategy that has helped fuel its growth from a blog to a multi-faceted company.
  
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• Fast-growing martech market needs data skills

  14-10-2019 02:00 via warc.com
  The global marketing technology market grew 22% last year and is now valued at an estimated $121.
  
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• China’s nation brand value surges 40%

  14-10-2019 02:00 via warc.com
  With its national brand value reaching US$19.
  
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• Amadeus expands travel audience advertising platform to Asia Pacific

  14-10-2019 02:00 via warc.com
  Travel technology company Amadeus has launched its advertising platform travel audience in Asia Pacific, which is aimed at helping advertisers reach consumers in the largest and fastest growing travel market in the world.
  
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