Sales & Marketing news

• How innovation and creativity helped turn around Premier Foods’ brands

  10-10-2019 17:31
  Premier Foods will never bring creative in house, according to its UK marketing director Yilmaz Erceyes, who believes its agencies have played an important role in turning around the fortunes of its biggest brands.
  Speaking at the Festival of Marketing today (10 October) Erceyes admitted the brand “would never bring creative development in-house because we don’t have that core competency”.
  Instead, he praised its agency McCann, arguing the team had been “critical”
  
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• How focusing on innovation, creativity and the long-term helped turn around Premier Foods’ sales

  10-10-2019 17:31
  Premier Food will never bring creative in house, according to its UK marketing director Yilmaz Erceyes, who believes its agencies have played an important role in turning around the fortunes of its biggest brands.
  Speaking at the Festival of Marketing today (10 October) Erceyes admitted the brand “would never bring creative development in-house because we don’t have that core competency”.
  Instead, he praised its agency McCann, arguing the team had been “critical” i
  
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• How Honda shifted its content strategy from ‘attention-grabbing’ to storytelling

  10-10-2019 17:22
  Honda has evolved from the “short-form, attention-grabbing marketing of old” to longer format, storytelling and advertorial content in a bid to bring its brand to life for consumers.
  “We made a business decision 16 months ago to build a whole content hub where we could host all the content we were creating,” explained Nick Bennett, digital content and social media section manager at Honda UK, speaking today (10 October) at the Festival of Marketing.
  “We want to brin
  
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• How Honda overhauled its content strategy to go electric

  10-10-2019 17:22
  Honda has evolved from the “short-form, attention-grabbing marketing of old” to longer format, storytelling and advertorial content in a bid to bring its brand to life for consumers.
  “We made a business decision 16 months ago to build a whole content hub where we could host all the content we were creating,” explained Nick Bennett, digital content and social media section manager at Honda UK, speaking today (10 October) at the Festival of Marketing.
  “We want to brin
  
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• Mark Ritson: Distinctiveness is marketers’ main challenge

  10-10-2019 16:36
  Snickers is one brand that Mark Ritson calls out for having distinctive brand assetsMaking their brand distinctive is marketers’ main challenge but too many are focused on differentiation and are underestimating the impact of having a brand people instantly recognise, according to Marketing Week columnist and marketing professor Mark Ritson.
  Opening the Festival of Marketing this morning (10 October), Ritson said: “Salience is the biggest part of the job. With the greatest respect to
  
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• How Sainsbury’s Argos creates a modern marketing culture

  10-10-2019 16:26
  Reverse mentoring, open boardrooms and breaking hierarchical barriers have been key to ensuring Sainsbury’s Argos moves with the times and lets young talent flourish.
  While there was once a “horrible sense” that the most senior individual in an organisation should have all the answers, says Sainsbury’s Argos’s former marketing boss, Gary Kibble, this is no longer the case. In reality, it tends to be the less experienced, younger marketers that have the answers.
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• Ehrenberg-Bass: Marketing needs to embrace its scientific status or risk a slow death

  10-10-2019 16:16
  Marketing is a young science that needs to be nurtured and nourished if the industry wants to enter an “age of enlightenment”, according to professor Jenni Romaniuk, associate director of the Ehrenberg-Bass Institute of Marketing Science
  Speaking today (10 October) at the Festival of Marketing, Romaniuk urged marketers to embrace marketing as science if they want to ensure the discipline has impact and influence within organisations and among consumers.
  “With the changes market
  
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• What marketers should do in the event of a no-deal Brexit

  10-10-2019 15:13
  As the future of Brexit looks ever more uncertain whichever side of the fence you sit, marketers are faced with the challenge of preparing their businesses for challenges on all fronts. From staffing to exporting, marketing logistics to data protection, everything that was once certain seems entirely up in the air.
  Conscious that they need to maintain commercial momentum without falling foul of regulation or incurring unforeseen cost or delay, what exactly can marketers do to weather this unpre
  
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• Billionaire Ken Fisher stunned an audience by saying winning clients was like 'trying to get into a girl's pants'

  10-10-2019 12:31 via feedproxy.google.com
  Billionaire Ken Fisher, head of the money-management giant Fisher Investments which reportedly oversees $112 billion in assets, stunned a San Francisco audience on Tuesday.  
  According to Bloomberg, Fisher likened winning money-management clients to "trying to get into a girl's pants."
  Fisher didn't back down, telling Bloomberg: "I have given a lot of talks, a lot of times, in a lot of places and said stuff like this, and never gotten that type of response."
  View Markets Insider's homepage
  
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• Trump reportedly green lighted some US firms to do business with Huawei ahead of US-China trade talks

  10-10-2019 11:46 via feedproxy.google.com
  The Trump administration will reportedly grant licenses to American companies to do business with Huawei, likely as a gesture of goodwill ahead of US-China trade talks this week.
  President Trump gave the go ahead last week to allow some US firms to supply non-sensitive goods to the blacklisted Chinese telecoms titan, the New York Times reported, citing people familiar with the matter.
  The green light may be largely symbolic, as US firms have still supplied goods to Huawei in recent months by pro
  
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• China is reportedly weighing a currency pact in return for tariff suspensions as US trade talks kick off

  10-10-2019 11:30 via feedproxy.google.com
  China is considering a partial trade deal with the US, which could include a currency pact, according to Bloomberg.
  Citing people familiar with the situation, Bloomberg reported that the pact would stop China from devaluing its currency as it had done earlier in the year, when the yuan fell below a key 7 per dollar threshold.
  The sources said that this agreement could then pave the way for talks over intellectual property and other issues. 
  The partial agreement is also likely to include a
  
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• Employers have a duty to take mental health seriously

  10-10-2019 08:00
  A few years ago, while having a mild panic (who am I kidding it was a full-on meltdown) about my age, I realised that one of the advantages of advancing years is that I now give fewer flying…flamingos.
  I have had to deal with a lot of ‘stuff’ over the years: no money, losing my job, horrible bosses, relationship woes, long working hours, operating in hostile territory, serious illness, not to mention living with the often exhausting day-to-day reality of being a black woman fr
  
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• Young people taking action over social media worries

  10-10-2019 02:00 via warc.com
  As concerns over the negative impacts of social media grow, young people appear to be taking a lead in cutting back on time spent online, and even deleting apps they feel most worried about.
  
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• NBA tweet row grows as Chinese brands scrap sponsorship deals

  10-10-2019 02:00 via warc.com
  The fallout from a tweet by the Houston Rockets basketball team’s general manager Daryl Morey in support of Hong Kong protesters appears to be growing, with potential implications for other foreign brands in China.
  
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• Mobile gamers could be key to Tet success

  10-10-2019 02:00 via warc.com
  Brands eyeing a slice of Vietnam’s growing consumer market will need to ensure they have a strong mobile strategy in place to leverage the spike in spending during the lead up to Tet.
  
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• How Dollar Shave Club taps the power of data

  10-10-2019 02:00 via warc.com
  Dollar Shave Club, the direct-to-consumer grooming brand owned by Unilever, has enhanced its data capabilities so that it can operate in the most nimble, impactful way when it comes to tapping the power of this information stream.
  
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• Coke wins Indonesian cola war as Pepsi pulls out

  10-10-2019 02:00 via warc.com
  Pepsi is to pull the plug on sales in Indonesia, it has announced in a long-anticipated move which comes as rival Coca-Cola plans to expand in the market.
  
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• Brand experience is central to successful DTC brands

  10-10-2019 02:00 via warc.com
  DTC businesses are all about creating brands and growing them – and while there’s an understandable emphasis on performance marketing, the brand experience is ultimately a key factor in success or failure, says a marketer with experience of both...
  
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• An Austin startup used this pitch deck to raise $14 million to help real estate agents, plumbers, and other small businesses operators better market themselves online

  10-10-2019 00:55 via feedproxy.google.com
  OutboundEngine provides digital marketing tools and services for small and medium-sized businesses.
  It helps small companies and operators set up websites, maintain their social media presences, and conduct email marketing campaigns.
  To date, OutboundEngine has focused on companies in just 12 industries, but plans to service those in 400 sectors by the end of the year.
  The company used the pitch deck below to raise $14 million to help fund that expansion.
  Click here for more BI Prime stories.Out
  
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• 7 Ways to get your store tech and staff ready for the holiday rush with Retail Pro POS

  10-10-2019 00:00 via retailpro.com
      Holidays are fast approaching. With them the masses flock to your stores and website. Every retailer’s goal is, of course, to capitalize on the increase in foot traffic and do whatever it takes to be in the black …
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