Sales & Marketing news

• Alexa, are marketers obsessed with innovation?

  08-10-2019 16:15
  I get a weekly email from Amazon Echo that somehow reminds me of Brexit. It includes a rambling list of commands you might try giving your smart speaker.
  “Alexa, what happened on Love Island last night?”
  “Alexa, what’s Cristiano Ronaldo’s net worth?”
  “Alexa, how can I train a goldfish?”
  We get the interfaces we deserve. I might scoff, but the appeal of smart speakers is real. And like Brexit it’s about taking back control.
  Doesn’t barki
  
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• From chip shops to viral sensation: How Tango pioneered ‘punk rock’ advertising

  08-10-2019 14:43
  The night before Tango’s now infamous ‘Orange Man’ ad was set to debut, Trevor Robinson, art director at ad agency HHCL & Partners, turned to his co-creator and copywriter Al Young and said: “This is either going to really make our career or destroy it. Because people are going to go ‘what the hell is this?’.”
  The slapstick 40-second film was the complete antithesis of the slick advertising trendy at the time. The scene of a short, rotund man slappi
  
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• Marketoonist on brainstorming

  08-10-2019 12:00
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist hereThe post Marketoonist on brainstorming appeared first on Marketing Week.
  
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• What makes winning brands grow?

  08-10-2019 08:00
  Every brand wants to be a winner, but the recipe for success requires some very specific ingredients.
  ‘Winning’ brands – those that have seen revenue growth – are more likely to take a combined approach to brand building and sales activation, for example, while a greater proportion ‘losers’ focus on sales alone, according to research by DVJ Insights, in partnership with Marketing Week.
  Likewise, marketing is more likely to be seen as an investment rather than
  
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• Why the Amul girl won’t be a branded content play

  08-10-2019 01:56 via warc.com
  Branded content is growing fast in India, taking 10% of media budgets, but the Gujarat Cooperative Milk Marketing Federation has no intention of deploying its famous Amul girl in this context.
  
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• WFA’s Loerke pinpoints brands’ ‘moral responsibility’

  08-10-2019 01:56 via warc.com
  As Facebook and other social platforms come under increasing scrutiny from governments and regulators over the content they carry, a leading industry figure argues that advertisers too have a “moral responsibility” to act.
  
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• Unilever to slash plastic use

  08-10-2019 01:56 via warc.com
  Unilever, one of the world’s biggest packaged goods producers, says it will halve the amount of new plastic it uses in response to rising environmental concerns, especially among younger consumers.
  
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• TikTok reiterates ban on paid political ads

  08-10-2019 01:56 via warc.com
  Social video app TikTok has publicly stated that it will not allow paid ads that promote a political agenda on its platform, reiterating the terms set out in an existing policy.
  
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• Target’s test-and-learn loyalty program

  08-10-2019 01:56 via warc.com
  Target Circle, the new loyalty program being rolled out by retailer Target, is the result of a test-and-learn mindset that has seen the company adapt this proposition in nuanced ways.
  
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• Netflix continues to shake up the streaming sector

  08-10-2019 01:56 via warc.com
  In yet another sign Netflix has brought radical change to the way viewers consume streamed content, the BBC’s iPlayer is to be given a complete revamp.
  
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• China’s retail and restaurants look to booming singles market

  08-10-2019 01:56 via warc.com
  Unmarried consumers are big business in China, and as the number of single consumers grows, so too does the demand for services and products that meet their needs.
  
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