Sales & Marketing news

• How British luxury brands are bracing to beat Brexit

  03-10-2019 17:58
  Vodka and gin distilled by Herefordshire-based brand, ChaseAs the Brexit saga rumbles on and the 31 October deadline looms large, businesses across the UK are negotiating how to operate in a time of real uncertainty. However, for British brands with homegrown supply chains, particularly in the luxury sector, the future holds some promise.
  A combination of supply chain transparency and strong global appeal, coupled with the ability to tap into the growing ‘buy less, buy better’ trend,
  
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• Why real news is crucial to advertising’s future

  03-10-2019 17:51
  This week, Teads has launched its Campaign for Real Media, celebrating the power of premium media to unite and inspire. Each week we’re looking at a different area of publisher content – how magazines represent culture, how new-age publications represent people and how local press stands up for community. We start, though, with the national press and how real news is the voice of the nation.
  There has never been a more important time for quality publisher content that people can tru
  
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• Marketers praise Burger King but McDonald’s is more deserving

  03-10-2019 16:30
  I saw Rain Man at the weekend. It popped up on my TV and, before I knew it, I was gripped by a film I had not seen in 30 years and could not switch it off. Tom Cruise is left peanuts by his recently deceased father and uncovers, to his initial shock and ultimate redemption, that he has an older brother who suffers from severe autism.
  Dustin Hoffman won the best actor Oscar for playing Raymond, the autistic elder brother. And he gets all the best lines (“I’m an excellent driver&rdquo
  
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• Recommended reading: Thriving as a new leader and the art of a good apology

  03-10-2019 16:20
  Why new leaders should make decisions slowly
  By Constance Dierickx
  According to research, 74% of new leaders say they are unprepared for their new role, and in 18 months nearly half of them don’t live up to expectations. This article details three strategies leaders can hone to streamline decision-making and become the most effective leader possible.
  From finding one area of focus in order to make significant strides to ensuring you talk to a wide variety of sources Constance Dierckx prov
  
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• Clubcard Plus: Tesco unveils next steps for loyalty scheme

  03-10-2019 08:00
  Tesco is launching a subscription scheme centred around the big basket shop as it overhauls its Clubcard loyalty programme to better integrate its grocery, mobile and banking businesses.
  Clubcard Plus, which will launch towards the end of the year, will cost £7.99 a month and offer customers 10% off two big shops worth up to £200 each in store every month (a saving of up to £40 a month). Alongside this, an “always on” 10% discount will be available on a selection of
  
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• Sabeco’s year of transformation

  03-10-2019 02:00 via warc.com
  Vietnam’s Saigon Beer Alcohol Beverage Corp (Sabeco) has been on a journey of transformation over the past year,culminating in the recent relaunch of its flagship brand beer brand Bia Saigon.
  
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• Product placements move to streaming services

  03-10-2019 02:00 via warc.com
  As more viewers take to streaming services around the world, there is a growing need to market to them through the available channels.
  
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• Georgia-Pacific taps power of retail media

  03-10-2019 02:00 via warc.com
  Georgia-Pacific, the manufacturer of brands like Angel Soft toilet paper, Brawny paper towels and Dixie plastic utensils, is honing its retail marketing strategy to keep pace with the digital revolution.
  
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• Facebook’s strategy to counter TikTok

  03-10-2019 02:00 via warc.com
  Facebook is known for its strategy of spotting a competitor and copying the best parts; with Lasso, it has cloned the popular ByteDance app TikTok and, following some leaked audio, there are now a few hints as to what it involves.
  
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• Diageo’s lessons from working with startups

  03-10-2019 02:00 via warc.com
  There are some innovations only big companies can pull off, but there is also plenty that their size prevents them from doing and at times they need to partner with other companies and overcome their differences; here’s how Diageo does it.
  
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• Christmas ad campaigns get harder

  03-10-2019 02:00 via warc.com
  Christmas ads impact shopper behaviour, inspiring gift ideas and purchases, but a new survey cautions that shifting media consumption patterns, especially around streaming and mobile, mean marketers will have to think carefully about their media...
  
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• Australian publishers launch editorial video marketplace

  03-10-2019 02:00 via warc.com
  A consortium of Australian publishers has launched a programmatic ‘Editorial Video Marketplace’, intended to “simplify buyers’ access to this professionally produced premium content with extensive daytime audience reach and scale”.
  
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• Marketing Week Masters Awards 2019: The specials winners

  03-10-2019 01:05
  Grand Prix
  Winner: BritvicProject name: Robinsons Revitalise
  Brand of the Year – powered by YouGov
  Winner: Greggs
  Marketer of the Year – sponsored by Salesforce
  Winner: Alessandra Bellini, chief customer officer, Tesco
  Marketing Team of the Year
  Winner: The Guardian
  Agency of the Year
  Winner: Mother
  Best Use of a Small Budget
  Winning brand: Royal Museums GreenwichProject name: Space LIVE
  Brand Innovation
  Winning brand: HuaweiProject name: StorySignEntering agency: FCB Inferno
  Greggs
  
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• Marketing Week Masters Awards 2019: The sector winners

  03-10-2019 01:05
  Automotive
  Winning brand: Toyota Europe
  Project name: Toyota AYGO: JUST GO!Entering agency: The&Partnership
  Business-to-Business
  Winning brand: NTTProject name: Reinventing Brand Perceptions at the Tour de FranceEntering agency: Golin
  Charities and Non-profit
  Winning brand: Capita for the British Army
  Project name: Belonging 2019: Your Army Needs YouEntering agency: Karmarama, part of Accenture Interactive
  Consumer Goods
  Winning brand: Britvic Soft DrinksProject name: Robinsons Revitalise
  F
  
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• Marketing Week Masters Awards 2019: The channel winners

  03-10-2019 01:05
  Branded Experiences and Events
  Winning brand: Sainsbury’sProject name: The Bude TunnelEntering agency: Gravity Road
  Content
  Winning brand: Bodyform/LibresseProject name: Viva La VulvaEntering agency: AMV BBDO
  Customer Experience
  Winning brand: Transport for LondonProject name: Hello London
  Data-driven Marketing
  Winning brand: Pets at Home GroupProject name: Pets at Home VIP ClubEntering agency: Go Inspire Group
  Insight and Market Research
  Winning brand: GlenfiddichProject name: Glenfiddic
  
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• Greggs, Tesco and Britvic win top prizes at the Marketing Week Masters Awards

  03-10-2019 01:01
  Greggs has been crowned ‘Brand of the Year’ at this year’s Marketing Week Masters Awards, while Tesco chief customer officer Alessandra Bellini was named ‘Marketer of the Year’.
  The winners were unveiled at a glittering awards ceremony this evening (2 October) at The Brewery in London.
  In a hotly-contested category, Greggs beat a shortlist that included Cadbury, Ikea, Nationwide and Netflix to claim the illustrious prize, which is powered by YouGov. The award is bas
  
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