Sales & Marketing news

• Why treating customers right requires constant collaboration

  02-10-2019 17:15
  Marketing will argue that it has the best claim to owning the customer experience (CX) agenda, but every other business function has a vital role to play in delivering what customers want – and what they expect in order come back.
  Collaboration between different internal departments should be simple enough, but tensions can exist if a strategy is not in place that ensures everyone is pulling in the same direction.
  Internal processes must constantly evolve in line with changing customer ne
  
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• How Meatless Farm’s first CMO will use her experience at Coke to build the brand and business

  02-10-2019 15:48
  Meatless Farm has hired former Coca-Cola marketer Lone Thomsen in the newly created role of chief marketing officer to be its brand guardian and drive growth.
  Thomsen will be in charge of the brand’s international expansion and for creating a purpose-driven marketing strategy.
  Speaking exclusively to Marketing Week just a week into the role, Thomsen explains: “The company is growing quite exponentially right now and there is really a need for a brand guardian and the role of CMO.&rdq
  
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• Tesco’s Dave Lewis on how his marketing experience shaped him as a CEO

  02-10-2019 10:46
  Tesco’s outgoing chief executive Dave Lewis believes his experience as a marketer, which spanned three decades before he joined Tesco, shaped how he did his job as CEO because it gave him that “real curiosity” to understand his customers.
  Lewis, who announced his departure from Tesco after six years this morning, spent almost 30 years at Unilever in a variety of marketing roles. These included launching the Dove brand in the UK and becoming president of Unilever’s persona
  
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• Tesco CEO Dave Lewis steps down, saying turnaround ‘is complete’

  02-10-2019 09:07
  Tesco CEO Dave Lewis is stepping down, saying the “time is right to leave” because the company’s turnaround is complete.
  Lewis will be succeeded by Walgreens Boots’ chief commercial officer Ken Murphy when he departs next summer. He describes the decision to leave as a “personal one”, saying now is the “right time to pass the baton”.
  “Our turnaround is complete, we have delivered all the metrics we set for ourselves. The leadership team is ve
  
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• Tesco CEO Dave Lewis quits, saying brand turnaround ‘is complete’

  02-10-2019 09:07
  Tesco CEO Dave Lewis is stepping down, saying the “time is right to leave” because the company’s turnaround is complete.
  Lewis will be succeeded by Walgreens Boots’ chief commercial officer Ken Murphy when he departs next summer. He describes the decision to leave as a “personal one”, saying now is the “right time to pass the baton”.
  “Our turnaround is complete, we have delivered all the metrics we set for ourselves. The leadership team is ve
  
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• The government’s patronising Brexit campaign should have been handled much better

  02-10-2019 08:14
  £100m buys you a lot of real estate in media land, as the British government has discovered with its current ‘no deal readiness’ ad campaign.
  A 2018 Nielsen report on UK advertising budgets suggests that prime minister Boris Johnson’s bulging purse would have made Brexit the fifth most profligate client in the UK’s spending ranks after Procter & Gamble, Sky, McDonald’s and BT – the latter spending £109.3m on its UK advertising in 2018.
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• The time of the Gen Z audio influencer is here

  02-10-2019 02:00
  Brands have jumped on the bandwagon of YouTube influencers and vloggers, sometimes with mixed results, but perhaps it’s time to look beyond the visual because “now is the time of the audio influencer,” according to Spotify’s Marco Bertozzi.
  
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• The behavioural impact of cost-cutting: lessons from Kraft Heinz

  02-10-2019 02:00
  In February, Kraft Heinz disclosed a $15 billion write-down on its most famous brands, sending investors running for the hills amid fears that the relentless cost-cutting had eroded the brand’s value.
  
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• Pre-checked boxes are not valid says top EU court

  02-10-2019 02:00
  Unsurprising considering the spirit, if not the letter, of the EU’s data privacy regulations: the European Court of Justice has ruled that pre-checked boxes giving consent to storing non-essential cookies with a user are not valid.
  
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• OPPO in tie-up with Riot Games

  02-10-2019 02:00
  Chinese smartphone brand OPPO has signed a multi-year partnership with video game publisher Riot Games, marking its first significant foray into the gaming and e-sports arena.
  
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• Media brands are the most divisive in US

  02-10-2019 02:00
  News outlets make up 12 of the 15 most politically polarizing brands in the US, and among the remaining three, one is owned by the president himself and another is a gun manufacturer.
  
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• How e.l.f. re-engaged with consumers

  02-10-2019 02:00
  The cosmetics brand drove numerous core brand metrics through a campaign that used a playful tone to engage with consumers, and featured almost 200 different assets.
  
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• Assessing the distinct attributes of DOOH sites

  02-10-2019 02:00
  Not all DOOH sites are created equal and new research from Australia suggests that an understanding of the attributes of individual sites provides an additional means to not only quantify these sites but could also become a key discriminator for...
  
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• Sainsbury’s overhauls Nectar with shift to digital loyalty programme

  02-10-2019 01:01
  Sainsbury’s is overhauling its Nectar loyalty programme, launching a new app and website that will offer shoppers more personalised offers as it looks to boost engagement with the scheme.
  The “fully digitised” programme will be available to customers from today (2 October). It allows users to access new offers every week on the app and earn bonus points on products they buy regularly at Sainsbury’s, as well as one point for every £1 spent.
  The revamp follows a tria
  
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