Sales & Marketing news

• Carling’s top UK marketer on why purpose is a ‘dangerous word’

  30-09-2019 18:25
  When Carling launched its ‘Made Local’ marketing campaign at the beginning of this year, many people assumed the beer brand had a new brand purpose.
  The campaign, its first on TV in more than two years, champions local pride. It celebrates the brand’s hometown Burton-on-Trent and the people who live and work there, as well as community projects across the UK including an LGBT+-run football team in Wolverhampton.
  However, Carling-owner Molson Coors’s UK and Ireland market
  
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• Marketing Week Meets…Philip Kotler

  30-09-2019 17:30
  The post Marketing Week Meets…Philip Kotler appeared first on Marketing Week.
  
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• ‘Web-to-print has not reached its full potential yet’

  30-09-2019 17:29
  Fabian Frenzel, CMO innovation and marketing at Unitedprint SESince July 1, 2019 Fabian Frenzel has been the new member of the Management Board of Unitedprint responsible for Innovation/Marketing. In an interview he gives an exclusive insight into Unitedprint’s strategy and an outlook on the future of web-to-print.
  “Everything that is quite normal today was somehow unusual – which was not so long ago in the case of web-to-print either. And much of what is unusual today will eve
  
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• Interview: ‘Web-to-print has not reached its full potential yet’

  30-09-2019 17:29
  Fabian Frenzel, CMO innovation and marketing at Unitedprint SESince July 1, 2019 Fabian Frenzel has been the new member of the Management Board of Unitedprint responsible for Innovation/Marketing. In an interview he gives an exclusive insight into Unitedprint’s strategy and an outlook on the future of web-to-print.
  “Everything that is quite normal today was somehow unusual – which was not so long ago in the case of web-to-print either. And much of what is unusual today will eve
  
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• Switching brands, stereotyping the over-50s, consumer confidence: 5 killer stats to start your week

  30-09-2019 16:38
  1. Bad customer experience not the top reason for switching brands
  62% of consumers who switched brand in the past 12 months did so because brands successfully attracted them, rather than bad customer experience pushing them away.
  61% of consumers switched brand at least once in the last year, with automotive (70%) and supermarkets (68%) showing the highest percentage of customers willing to switch brands due to the lure of new opportunities.
  Only banking found previous poor customer experience
  
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• Why Mars is making sustainability a business KPI

  30-09-2019 16:06
  Mars is increasing its company focus on sustainability, launching a three-pronged strategy that will see the FMCG giant take a more central role tackling climate change.
  Its ‘Pledge for Planet’ campaign, unveiled to coincide with the UN General Assembly in New York last week, sees the company encourage consumers, suppliers and its own operations to drastically reduce their carbon footprint. The move comes as Mars’s vice-president of corporate affairs, strategic initiatives &
  
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• WeWork, Instagram, vaping ads: Everything that matters this morning

  30-09-2019 09:00
  E-cigarette firms face ad investigation
  E-cigarette companies are facing having more restrictions put on their advertising as the industry regulator launches an investigation into how vaping ads could appeal to children.
  The Advertising Standards Authority (ASA) has received hundreds of complaints relating to TV, outdoor and social media ads for vaping companies in the UK. Complaints include concerns that the ads appear to target under-18s and that they “misinform” about the dangers
  
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• Uber, Premier League, BP: Everything that matters this morning

  30-09-2019 09:00
  Uber launches app for temporary workers
  Uber is moving further into the gig economy with a staffing business aimed at workers looking for temporary positions.
  The app, Uber Works, will connect people with jobs such as cooks and waiters and will launch in Chicago on Friday.
  It will provide information such as gross pay, work location and required skills and attire, as well as work time and logging when people check in and out and take breaks.
  Uber says it will make Uber Works available to driver
  
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• Mondelēz, Avon, Miss Selfridge: Everything that matters this morning

  30-09-2019 09:00
  Chocolate giant launches least wasteful  bar ever
  Swiss chocolate maker Barry Callebaut is launching a new recipe which it claims is the first to use the entire cacao.
  The chocolate giant, who will be selling the brand through Mondelēz,  says its latest range of confectionery products, named “Cacaofruit Experience,” marks the creation of a next-generation food and drink category.
  Most chocolate products on the market are made with cocoa beans which sees 70% of the cac
  
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• Facebook, John Lewis, Coca-Cola: Everything that matters this morning

  30-09-2019 09:00
  Facebook launches dedicated Instagram messaging app Threads
  Facebook has unveiled a new camera-first messaging app for Instagram in a bid to take on its rival Snapchat.
  Threads is a private messaging app that allows Instagram users to connect with people on their ‘Close Friends’ list, meaning only people the user has selected to be on their list can send them a message.
  Users can upload a status, share their location or battery status with their friends. If they opt for an &lsq
  
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• Burger King, Ikea, Greggs: Everything that matters this morning

  30-09-2019 09:00
  Burger King milkshake tweet banned for being ‘irresponsible’
  A tweet from Burger King telling customers to “have fun” as it was selling milkshakes all weekend has been banned for encouraging anti-social behaviour.
  The tweet in question came after milkshakes were thrown over a number of political figures during European election campaigns in May, and a branch of McDonald’s stopped selling milkshakes and ice creams ahead of a political rally addressed by Nigel Farage
  
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• Marketers need ‘hard’ skills if they want to be taken seriously

  30-09-2019 08:00
  What makes a good software programmer? The most common answer is their technical skills – how well they can code.
  These are ‘hard’ skills. There is no point in hiring coders who can’t code, architects who can’t design buildings or finance people who cannot create a cashflow statement.
  Non-technical, or ‘soft’, skills are usually defined as some mix of communication, teamwork and empathy, often with leadership, accountability or integrity thrown in for go
  
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• How brands are tapping into the sizzling meatfree ‘meat’ market

  30-09-2019 08:00
  The Impossible Burger by Impossible Foods.The meat alternatives industry is sizzling and it’s not looking like cooling down anytime soon.
  In the UK, 29% of all evening meals consumed are now meat-free, according to research from Kantar, while analysts at Barclays suggest the market could be worth £140bn globally within the next decade.
  No surprises then that traditional meat manufacturers such as Kerry Foods and Birds Eye are eyeing the opportunity to offer consumers vegetarian alter
  
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• Stayfree education program breaks taboos

  30-09-2019 01:56 via warc.com
  If women’s periods remain taboo in India, how much more so is prostitution, yet feminine hygiene brand Stayfree found a way to take on both issues and increase sales – an achievement which won it the Creative Effectiveness Grand Prix at Spikes...
  
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• Microsoft’s formula for inclusive marketing

  30-09-2019 01:56 via warc.com
  Microsoft, the tech giant, has introduced a definition called “inclusive marketing” that can help brand custodians embed accessibility into their innovation efforts, strategies and campaigns.
  
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• Keith Weed calls on US to help fix advertising's trust problem

  30-09-2019 01:56 via warc.com
  Keith Weed, Unilever’s former CMO and now president of the UK’s Advertising Association, used a speech at Advertising Week in New York last week to call on the US ad industry to work with their British counterparts to restore trust in advertising...
  
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• Gymshark your business

  30-09-2019 01:56 via warc.com
  Gymshark, the DTC sportswear brand, is one of the fastest growing businesses in the UK and is so successful that Shopify, the e-commerce platform underlying it, has turned it into a verb.
  
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• Facebook wins digital rights to ICC cricket matches

  30-09-2019 01:56 via warc.com
  Facebook has secured a four-year deal with the International Cricket Council (ICC), the sport’s global governing body, to become the exclusive digital content rights partner for ICC global events in the Indian sub-continent until 2023.
  
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• Consumers expect more from search results

  30-09-2019 01:56 via warc.com
  Google celebrated its 21st anniversary last Friday and it came as timely new research into the expectations of UK consumers when searching for brand information online revealed that just 18% trust the results every time.
  
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• Alimama launches purchase intent index to optimise marketing ROI

  30-09-2019 01:56 via warc.com
  Alibaba’s marketing technology platform, Alimama, has launched an index capable of tracking and measuring the effect of integrated marketing on consumers’ purchase intent, but only within the Alibaba ecosystem.
  
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