Sales & Marketing news

• 'Invest in what’s scarce': Famed economist David Rosenberg explains how the average trader can supercharge returns in a tumultuous market

  25-09-2019 17:52 via feedproxy.google.com
  David Rosenberg, the chief economist and strategist at Gluskin Sheff, says investors should focus on scarcity value in the face of mounting economic and political uncertainty.
  He believes the long bull market in bonds makes it harder to find good yields, while the weakening global outlook challenges growth.
  Click here for more BI Prime stories.David Rosenberg, the chief economist and strategist for Gluskin Sheff, says he's using a simple philosophy in response to a very uncertain market: "look f
  
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• The Fed pumps another $75 billion into financial markets, continuing capital-injection plan

  25-09-2019 17:19 via feedproxy.google.com
  The Federal Reserve on Wednesday sold another $75 billion in market repurchase agreements, or repos, in a continued effort to calm money markets and bring interest rates within its intended range.
  The round was oversubscribed, as banks requested nearly $92 billion in overnight repos, signaling strong demand for the asset.
  The bank began a streak of repo offerings last week, marking the first time such assets were sold since the 2008 financial crisis. The central bank said the offerings would con
  
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• It’s time for your brand’s data strategy to grow up

  25-09-2019 17:16
  Photo: Stein OlsenMost marketers want to deploy their marketing budgets with the goal of maximising return. It can appear deceptively simple to calculate how much is spent on marketing – and how much it costs to achieve desired outcomes to get the most return for their efforts.
  It’s all very straightforward in theory. However, measuring correctly is quite complex, even if a company is confident about which outcomes it wants to see.
  And often, even in today’s analytics-obsessed
  
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• China tells US it won’t 'play the Game of Thrones on the world stage'

  25-09-2019 16:44 via feedproxy.google.com
  China has warned the US both of the largest economies could face severe consequences if they did not defuse a more than yearlong trade dispute.
  "Decoupling from China's economy would be to decouple from opportunities, and the future," Chinese state councilor and foreign minister Wang Yi said Tuesday.
  The comments marked a departure for Wang, who has in the past highlighted a mutual dependence between the US and China.
  Visit the Markets Insider homepage for more stories.
  China has escalated press
  
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• The stock market's performance during the last US impeachment inquiry suggests investor fears may be overblown

  25-09-2019 16:36 via feedproxy.google.com
  Investors kept cool heads through the last impeachment inquiry into a US president, holding non-defensive stocks as markets surged through the political drama.
  Global stocks sank late Tuesday and early Wednesday after House Speaker Nancy Pelosi's impeachment announcement and President Trump's UN speech brought new uncertainty to markets.
  Despite today's different economic backdrop compared to the Clinton era, an impeachment inquiry brings "little justification" for investors to change their port
  
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• Gloom to boom: Debenhams hopes to reverse retail woes with £3m marketing push

  25-09-2019 16:17
  Debenhams wants to show people it is “coming out fighting” this autumn with the launch of a £3m marketing campaign it hopes will help to boost long-term consideration and love for the brand.
  Alongside a refreshed creative, the campaign includes a new partnership with GQ, a much bigger focus on influencers and a TV ad that will debut on ITV on Thursday (26 September).
  The marketing investment is “much bigger” than last year, Debenhams says, as it looks to raise natio
  
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• The new age of audio: What does it mean for advertising?

  25-09-2019 16:12
  We are in a new age of audio opportunity and potential. After years of taking a back seat to more attractive and measurable ad formats and undergoing very little change or disruption, all of a sudden audio is the new golden child of advertising and marketing.
  The phenomenal surge in popularity of audio media including podcasts and music streaming, combined with the rise of new devices for listening such as smart speakers and smart headphones, is opening up new avenues for brands to promote their
  
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• A £14 KitKat? Premiumisation has gone too far

  25-09-2019 16:01
  KitKat’s bespoke Chocolatory rangeIn times of global political uncertainty, when well-worn institutions are buckling under the pressure and every day is described as ‘unprecedented’, there is one thing you can be sure of – brands will make a play for premium.
  From consumer goods and tech to food and drink, brands are sinking more investment than ever into beefing up their premium portfolios.
  Take Gillette, which launched its premium division Gillette Labs in August, as it
  
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• Nike spikes to record high after beating every single Wall Street profit forecast (NKE)

  25-09-2019 15:52 via feedproxy.google.com
  Nike shares climbed to a record high on Wednesday after reporting an earnings beat on Tuesday evening.
  The stock surged as much as 6.4% in early trading on the news.
  The earnings beat came after two disappointing quarters for Nike and suggested that the company's transformation efforts are paying off.
  Watch Nike trade live on Markets Insider.
  Nike hit a record high on Wednesday after reporting strong earnings that exceeded even the most optimistic Wall Street estimate.
  The shoe giant's stock cli
  
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• World stocks are tumbling on fears of a Trump impeachment inquiry and China trade snags

  25-09-2019 15:51 via feedproxy.google.com
  World stocks dropped on Wednesday after Nancy Pelosi launched a formal impeachment inquiry into Donald Trump.
  The Speaker of the House pulled the trigger in response to the US president reportedly withholding aid to Ukraine while pressuring its leader to investigate Democratic presidential candidate Joe Biden and his son.
  Traders also recoiled after Trump criticized China's economic policies and warned of the "immense power" of social media platforms.
  View Markets Insider's homepage for more sto
  
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• Trump impeachment odds skyrocket to 62% on popular betting website

  25-09-2019 15:51 via feedproxy.google.com
  The popular betting website PredictIt on Tuesday saw its odds of President Donald Trump's impeachment in the House soar as high as $0.62 against the dollar, implying a roughly 62% probability.
  That price, an all-time high for Trump's presidency, was double the closing price for the same bet on Saturday.
  The site's official rules outline the bet as the House of Representatives passing at least one article of impeachment against Trump during his first term.
  House Speaker Nancy Pelosi is set to ann
  
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• Nike netted 4 times as much apparel revenue from this Women's World Cup than the last one

  25-09-2019 15:34 via feedproxy.google.com
  Nike netted four times as much apparel revenue from this year's Women's World Cup this year as the last tournament in 2015.
  Strong jersey sales and robust China growth drove Nike's constant-currency sales up 10% and its earnings per share up 28% in the first quarter, beating Wall Street forecasts.
  Nike's stock jumped 6% to an all-time high of around $92.60 in early trading on Wednesday.
  Watch Nike trade live.Team USA were crowned champions at the Women's World Cup this summer. Nike has walked aw
  
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• Goldman Sachs released a 34-page analysis of the effects of climate change. And the results are terrifying.

  25-09-2019 15:04 via feedproxy.google.com
  A Goldman Sachs report on the effects of climate change on cities across the world makes for grim reading.
  The report, released earlier this month, said rising temperatures would lead to "changing disease patterns," "more intense and longer-lasting heatwaves," "more destructive weather events," and "pressure on the availability and quality of water for drinking and agriculture."
  Major cities such as New York, Tokyo, and Lagos were also highlighted as being at risk of flooding.
  View Markets Insid
  
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• Philip Morris and Altria's tobacco megamerger goes up in smoke as Juul struggles with vaping backlash (PM, MO)

  25-09-2019 14:51 via feedproxy.google.com
  Philip Morris announced in a press release on Wednesday that it had ended merger talks with Altria.
  The proposed merger got caught up in the controversy surrounding vaping-industry leader, Juul, whose CEO stepped down Wednesday.
  Altria bought a $12.8 billion stake in Juul in December.
  Shares of Philip Morris rose as much 7% on the news, while Altria's stock gained 3%.
  Visit the Business Insider homepage for more stories.
  The tobacco giants Philip Morris and Altria ended merger talks Wednesday.
  T
  
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• Juul's CEO steps down as the e-cig company says it will stop all advertising in the US

  25-09-2019 14:48 via feedproxy.google.com
  Juul announced in a statement on its website on Wednesday that Kevin Burns, the CEO of the e-cigarette company, had stepped down.
  Juul also said it would be "suspending all broadcast, print and digital product advertising in the US," effective immediately.
  The US Food and Drug Administration has been cracking down on Juul, accusing it of portraying its e-cigs as "totally safe" while marketing them to young people.
  View Markets Insider's homepage for more stories.
  Juul on Wednesday said CEO Kevin
  
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• BlackRock's bond chief breaks down the best way for US investors to profit from the growing $17 trillion pile of negative-yielding debt

  25-09-2019 14:05 via feedproxy.google.com
  Rick Rieder, who oversees $1.88 trillion in assets as BlackRock's chief investment officer of global fixed income, sees an investing opportunity for US dollar investors in negative-yielding debt.
  At last week's CNBC Delivering Alpha conference, he explained how they could earn returns from these investments without venturing into the riskiest corporate debt.
  Click here for more BI Prime stories.The growing stockpile of negative-yielding debt is now in excess of $17 trillion. And while the concep
  
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• Google and other FAANG stocks saw $58 billion wiped out after Trump slammed the 'immense power' of big tech

  25-09-2019 12:31 via feedproxy.google.com
  President Donald Trump's speech to the UN on Tuesday seemed to cost the world's biggest tech companies billions of dollars in value.
  The FAANG stocks (Facebook, Amazon, Apple, Netflix, and Google's parent, Alphabet) lost a combined $58 billion in market cap.
  In his address, which also mentioned China trade tensions, Trump said social-media platforms were acquiring "immense power," adding that a free society "cannot allow social-media giants to silence the voices of the people."
  Netflix was the b
  
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• The impeachment inquiry into Trump has rattled global markets and poses 'a serious setback' to resolving the trade war

  25-09-2019 08:55 via feedproxy.google.com
  Global markets have tumbled after House Speaker Nancy Pelosi's announced that Congress would be launching a formal impeachment inquiry into President Trump.
  The raised prospect of an impeached US President, while slight, has been enough to suppress markets globally and make a trade war resolution look more uncertain. 
  Anticipating the move on Tuesday, Wall Street closed weaker as did those that woke up to the development. Australia's ASX 200 tumbled around 0.5% on opening alongside Japan's
  
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• Even after ousting Adam Neumann as CEO, WeWork could still go public this year — if it prices its IPO low enough

  25-09-2019 06:25 via feedproxy.google.com
  Despite postponing its initial public offering last week and replacing CEO Adam Neumann on Tuesday, WeWork could still complete an IPO this year, business experts say.
  The biggest obstacle is thought to be valuation — how much investors are willing to pay for the company's shares and how much its existing shareholders are willing to accept.
  After indicating last week that it intended to press forward with its IPO in the near future, WeWork on Tuesday indicated it might be reconsidering tha
  
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• How Verizon and Ericsson are jointly promoting 5G

  25-09-2019 02:00 via warc.com
  Verizon and Ericsson, two telecoms companies, are pooling the insights and muscle that support their different brands in order to champion new 5G services they jointly are bringing to business-to-business customers.
  
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• TikTok makes inroads into app marketing

  25-09-2019 01:23 via warc.com
  In the world of app marketing, Facebook is the top media source, with TikTok growing fast, but Google leads in terms of the total number of attributed installs, new research shows.
  
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• Taking a long-term view of creativity

  25-09-2019 01:23 via warc.com
  While many of the winners of the Creative Strategy Lions, Cannes Lions’ newest awards, were examples of product development rather than traditional campaign work, the Grand Prix and Gold-winning campaigns demonstrated the value of a more...
  
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• Retailers set to expand in India’s lower tier cities

  25-09-2019 01:23 via warc.com
  A combination of high rents and excess inventory as they downsize stores in India’s metros is leading major retailers to take a renewed interest in the nation’s lower tier cities where consumers are becoming increasingly brand aware.
  
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• Boomers cautious on product launches

  25-09-2019 01:23 via warc.com
  Contrary to received wisdom, Baby Boomers are not disinterested in the launch of a new product or service, but they are unlikely to adopt it until it has been recommended in some manner, new research suggests.
  
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• Ads are unrepresentative and set unrealistic expectations

  25-09-2019 01:23 via warc.com
  Only one in ten Britons thinks the ads they see are genuinely representative of people across the country, while a third believe ads set unrealistic expectations, according to a new report.
  
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• How Patagonia is ‘unlocking’ the power of its community to fight the climate crisis

  25-09-2019 01:01
  Patagonia is ramping up efforts to tackle the climate crisis with the launch of an online platform that connects people with local, national and global grassroots organisations fighting to save the planet.
  The platform, Patagonia Action Works, allows users to volunteer skills and time, sign petitions, discover local events and donate money to nearby causes. Environmental non-profit organisations signed up at launch include Extinction Rebellion, Save Our Rivers, Friends of the Earth, Surfers aga
  
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