Sales & Marketing news

• Trump's Fed tweets pull interest-rate expectations lower, new study finds

  24-09-2019 22:46 via feedproxy.google.com
  President Donald Trump has consistently pushed the Federal Reserve to ease monetary policy over the past year.New research suggests investors have grown convinced that he would succeed in those efforts.
  Trump's criticism on Twitter trimmed market expectations for interest rates by a tenth of a percentage point overall, according to the research. 
  Visit the Business Insider homepage for more stories.
  President Donald Trump has consistently pushed the Federal Reserve to ease monetary policy o
  
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• Stocks tumble as Trump impeachment inquiry raises political tension

  24-09-2019 22:24 via feedproxy.google.com
  Stocks tumbled on Tuesday after House Speaker Nancy Pelosi prepared to launch a formal impeachment inquiry into President Trump's controversial conversation with Ukrainian President Volodymyr Zelensky.
  Trump allegedly pressured Zelensky to investigate the family of Democratic presidential candidate Joe Biden. 
  Some losses were parred in the afternoon after President Trump said he would release a transcript of the conversation. 
  Visit the Business Insider homepage for more stories.
  Stoc
  
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• WeWork's new CEOs could still have a rough time dealing with Adam Neumann, experts say

  24-09-2019 22:08 via feedproxy.google.com
  WeWork's board has replaced founder Adam Neumann as CEO amid the company's disastrous attempt to go public.
  He will become the "non-executive" chairman, meaning a chairman with no day-to-day management functions at the company.
  Neumann has also been stripped of his control of the company. His super voting shares now carry 3 votes per share (down from 20 per share). And he no longer retains sole voting control.
  Softbank, the company's biggest backer, now has more power.
  There's just one prob
  
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• Marketing Week Top 100: The top media, telecoms and entertainment marketers

  24-09-2019 18:00
  The post Marketing Week Top 100: The top media, telecoms and entertainment marketers appeared first on Marketing Week.
  
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• Marketing That Matters: The real story behind Direct Line’s transformative ‘Fixer’ campaign

  24-09-2019 13:32
  In the first of a new series of podcasts on definitive and effective marketing campaigns of the past decade, Marketing Week editor Russell Parsons digs into story behind Direct Line’s ‘Fixer’ campaign.
  The long-running activity, which features actor Harvey Keitel playing his Winston Wolfe character from Pulp Fiction, cemented the brand’s positioning as the fixer of the customer’s problems. It has enabled Direct Line to secure profitable growth by going direct to co
  
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• Starbucks wins Channel 4’s £1m diversity competition

  24-09-2019 12:54
  Starbucks has won Channel 4’s annual £1m Diversity in Advertising Award, which this year tasked entrants with coming up with a campaign focused on the lack of representation and stereotyping of the LGBT+ community in advertising.
  The coffee giant’s campaign, created by Iris, is expected to launch in February next year. Starbucks will receive £1m-worth of commercial advertising for winning.
  Starbucks marketing & product director Neil Littler, says: “Starbuc
  
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• Marketoonist on the evolution of new products

  24-09-2019 10:34
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the evolution of new products appeared first on Marketing Week.
  
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• Skyscanner overhauls brand in shift to more emotional marketing

  24-09-2019 09:00
  Skyscanner is rebranding as it looks to “redefine” its purpose with its largest marketing investment to-date.
  The travel search site is updating its logo and purpose, and launching a marketing campaign as it looks to “innovate and disrupt” the travel market for the “modern and sustainable” traveller.
  Skyscanner’s CMO Joanna Lord, who joined the business eight months ago, tells Marketing Week: “When I came in, it was clear we needed to broaden [Skys
  
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• Burger King: Creativity makes marketing more effective

  24-09-2019 08:00
  In order for creativity to flourish, Burger King believes brands need to be open to ideas wherever they may come from, even if that is beyond their creative agency or outside their sector.
  Burger King’s UK marketing director Katie Evans tells Marketing Week she avoids a “formal process” where possible in pitching and notes: “If somebody wants to email me or approach us with a good idea we’re more than happy to discuss it and look at it.”
  This openness applies
  
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• Thomas Cook: the death of a famous brand

  24-09-2019 02:00 via warc.com
  A number of badly timed acquisitions left package holiday company Thomas Cook with an unsustainable debt burden that finally caught up with it, but even without that it was...
  
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• New thinking on influencing choice

  24-09-2019 02:00 via warc.com
  The notion that consumers are paralysed by an excess of choice – the findings of the famous ‘jam study’ – is too simplistic; choice overload sets in at different points depending on the type of product or service being purchased.
  
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• Louis Vuitton gets into League of Legends

  24-09-2019 02:00 via warc.com
  E-sports phenomenon, League of Legends, is finding interest from the LVMH-owned maison, which has announced that it will be designing in-game skins and a trophy case for the...
  
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• JD.com responds to Pinduoduo’s social e-commerce threat

  24-09-2019 02:00 via warc.com
  One of Chinese e-commerce’s major players, JD.com, has launched a new social e-commerce service dubbed Jingxi, to compete in the fast-growing...
  
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• Bain & Co's tips for successful product launches

  24-09-2019 02:00 via warc.com
  Brands that conduct in-depth “homework” about their target consumer greatly increase the chances of achieving a successful product launch, according a new study that Bain & Company released to coincide with Advertising Week New York...
  
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• APAC marketers plan e-sports drive

  24-09-2019 02:00 via warc.com
  Advertiser investment in e-sports and gaming is set to rise massively across APAC, according to new research, as top-level marketers wake up to the opportunities these channels offer.
  
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