Sales & Marketing news

• E.ON claims brands ‘must have an opinion’ as it launches campaign to tackle pollution

  19-09-2019 17:00
  E.ON is using its marketing to tackle climate change and differentiate in the energy sector, with the brand suggesting that in order to survive it must “have an opinion”.
  Speaking to Marketing Week, Scott Somerville, E.ON’s head of advertising, PR and campaigns, says: “In this world, everyone has an opinion and everyone has a point of view, and we can’t escape that. [As a brand] you have to have an opinion.”
  Coming from a fairly traditional sector where i
  
  Read more

• E.ON believes brands ‘must have an opinion’ as it launches campaign to tackle pollution

  19-09-2019 17:00
  E.ON is using its marketing to tackle climate change and differentiate in the energy sector, with the brand suggesting that in order to survive it must “have an opinion”.
  Speaking to Marketing Week, Scott Somerville, E.ON’s head of advertising, PR and campaigns, says: “In this world, everyone has an opinion and everyone has a point of view, and we can’t escape that. [As a brand] you have to have an opinion.”
  Coming from a fairly traditional sector where i
  
  Read more

• Next opts for targeting over mass reach to boost sales

  19-09-2019 16:24
  Next doesn’t believe that its decision to spend a growing proportion of its marketing spend in digital channels has impacted brand awareness in the UK, nor does it believe brand advertising will help to grow the business overseas.
  “Brand awareness isn’t something we spend a lot of time worrying about. We worry about sales and numbers of customers we recruit, because in the UK brand awareness is so high,” Next CEO Simon Wolfson told Marketing Week at a press event this mor
  
  Read more

• 10 sessions you won’t want to miss at the Festival of Marketing

  19-09-2019 16:15
  The Festival of Marketing (10-11 October) promises to bring to life some of the most exciting marketing debates over two days, with some of the biggest names in the industry.
  Marketing Week’s Strategy and Leadership stage, for example, will be packed with content around effectiveness, innovation and the future of marketing. But with hundreds of speakers from top brands across 12 stages there is much more to see besides.
  Here’s Marketing Week’s top picks of what to see.
  1. Marke
  
  Read more

• Advertisement

• ‘We were pinching ourselves’: How ‘Priceless’ helped Mastercard save a brand ‘in a mess’

  19-09-2019 15:45
  “There are some things money can’t buy. For everything else there’s Mastercard.”
  Mastercard’s famous slogan, launched in 1997, immediately caught the public’s imagination. Almost before there was such a thing as viral campaigns and internet memes, people were holding up placards at baseball matches listing the prices of various objects and then ending with the word “priceless” to emulate the company’s marketing campaign.
  But while it might s
  
  Read more

• The streaming wars will be the bloodiest battle in marketing history

  19-09-2019 08:00
  Millennials ask me all the time about what it was like growing up in the 1970s. Actually, no-one has ever asked me that. But it does not stop me from boring the shit out of them with tales from the bygone, be-flared days of 1976 and before. The intrinsic desire to bore younger people with tales from the past grows stronger with every passing year.
  One of the best ways to transport people back to the last quarter of the 20th century is to try and describe a typical Saturday morning. You would ge
  
  Read more

• What the C-suite thinks about CMOs

  19-09-2019 02:00 via warc.com
  The most senior client-side marketing position, the chief marketing officer, is reportedly under threat, under-regarded and lacking confidence. But new research from Deloitte...
  
  Read more

• Understanding consumer QSR choice

  19-09-2019 02:00 via warc.com
  Branding, menus, pricing and location all play a role in consumers’ choice of QSR, but new research based on location data suggests global brands also need to look at population density and physical footprint – and finds...
  
  Read more

• Advertisement

• Mobile remains a disruptive force for marketers

  19-09-2019 02:00 via warc.com
  Mobile is increasingly seen by marketers in APAC and EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries it has yet to...
  
  Read more

• How digital drives General Motors

  19-09-2019 02:00 via warc.com
  General Motors, the automotive brand, is drawing on a uniquely rich dataset and placing a focus on the customer as it continues to tap into the opportunities provided by digital technology.
  
  Read more

• Facebook’s Portal TV connects video calls and TV

  19-09-2019 02:00 via warc.com
  Facebook has announced an extension of its Portal video-calling hardware with Portal TV, which provides both chatting and video streaming features, though privacy questions...
  
  Read more

• The key attributes of DTC consumers

  19-09-2019 01:01
  The market for direct-to-consumer (DTC) brands has been growing rapidly in recent years. And while much has been written about the brands themselves there has been less information about the key attributes of the consumers buying these products and what entices them to buy.
  And there are key differences between DTC consumers and the average shopper that brands should be aware of, according to new research by the IAB UK.
  Indeed, DTC shoppers are more likely than the general population to influenc
  
  Read more

Follow @sales_mrktinguk on Twitter!