Sales & Marketing news

• FedEx tumbles 9% after slashing profit forecast, citing trade war and recession fears (FDX)

  17-09-2019 22:55 via feedproxy.google.com
  Shares of FedEx plunged as much as 9% in after-hours trading on Tuesday after the company missed earnings expectations for the fiscal first quarter and lowered its profit guidance for 2020. 
  FedEx CEO Frederick Smith said a "weakening global macro environment driven by increasing trade tensions" negatively impacted the company's results. 
  The company expects its full-year earnings per share to fall between $11 and $13, falling below analyst estimates of $14.73.Visit the Markets Insider
  
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• Facebook has partnered with Ray-Ban's parent company to create smart glasses (FB)

  17-09-2019 22:40 via feedproxy.google.com
  Facebook has partnered with Ray-Ban parent company Luxottica to bring a pair of smart glasses to market, both CNBC and The Information reported on Tuesday.
  CNBC first reported that the Luxottica partnership is for Facebook's AR glasses, called "Orion" internally. 
  Orion, set to roll out between 2023 and 2025, is being designed to replace smartphones, sources familiar with the project told CNBC. Features include live-streaming from the wearer's point of view, phone calls, and a display for t
  
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• Stocks climb, oil slides as investors look ahead to Fed rate decision

  17-09-2019 22:37 via feedproxy.google.com
  Stocks rose on Tuesday as oil prices tumbled and investors awaited a decision from the US Federal Reserve on the direction of interest rates. 
  Oil slumped after Reuters reported Saudi Arabia's output is expected to return to normal levels in two to three weeks. 
  WeWork has reportedly postponed its initial public offering over concerns of weak investor demand. 
  Visit the Markets Insider homepage for more stories. 
  Stocks climbed on Tuesday as oil prices fell and the Federal Re
  
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• WeWork bonds plummet the most on record after the company delays its IPO

  17-09-2019 22:11 via feedproxy.google.com
  WeWork's delayed IPO effort sent its bonds tumbling Tuesday as the company's streak of bad news continues.
  The shared-workspace company's $669 million of bonds expiring in 2025 fell as much as 7 cents Tuesday, hitting 95.8 cents. The drop was the biggest since the notes' April 2018 issuance.
  WeWork said Monday it now expects to go public before the end of the year.
  Visit the Markets Insider homepage for more stories.
  WeWork's delayed IPO effort sent its bonds plummeting the most on record Tuesda
  
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• Trump says a trade deal with China might not happen until after the 2020 elections

  17-09-2019 21:46 via feedproxy.google.com
  Deputy-level meetings between the US and China are scheduled to begin on Thursday in Washington.But President Donald Trump told reporters on Tuesday that a trade deal might not happen until after the 2020 elections."China thinks I'm going to win so easily," Trump said. "They're concerned because I told them if it's after the election, it's going to be far worse than what it is right now."
  Visit the Markets Insider homepage for more stories.
  President Donald Trump on Tuesday dimmed hopes for an i
  
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• Goldman Sachs just completely overhauled how it makes stock forecasts — and its new findings paint a troubling picture for the market

  17-09-2019 18:49 via feedproxy.google.com
  Goldman Sachs said it has remade its sentiment indicator, and the new data shows stocks are at risk for a near-term decline as hedge funds and foreign investors have ramped up their exposure.
  Arjun Menon says the new indicator includes far more data and does a better job predicting what the market is likely to do in the weeks ahead.
  He added that this extreme positioning could remain a challenge if economic growth doesn't pick up in the months to come.
  Click here for more BI Prime stories.Gettin
  
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• The Trump administration says 'humane policing' could be used to reduce homelessness

  17-09-2019 18:37 via feedproxy.google.com
  The Trump administration said this week it could address homelessness through heavier law enforcement activity.
  That has drawn backlash from advocacy groups who argued that it could effectively criminalize homelessness and impose legally-questionable regulations on local governments.
  Trump was expected to address the issue on Tuesday and Wednesday at campaign fundraising stops across California.
  Visit the Markets Insider homepage for more stories.
  The Trump administration said this week it could
  
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• Trump will likely be let down on his demand for a ‘Big Interest Rate Drop’ this week

  17-09-2019 18:11 via feedproxy.google.com
  Businesses and investors will breathe a sigh of relief this week if the Federal Reserve takes steps to insulate the economy from growing risks.
  But those efforts will likely do little to placate President Donald Trump. 
  The White House began to call for large interest-rate cuts over the past several months, ranging from a half a percentage point to nearly four times that amount.
  Visit the Markets Insider homepage for more stories.
  Businesses and investors will breathe a sigh of relief this
  
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• JPMorgan unveils 6 trades that should rake in profits regardless of whether the stock market tanks or rebounds in the near future

  17-09-2019 18:07 via feedproxy.google.com
  The trade-war negotiations in October will be a key determinant of what happens next in the stock market and the global economy, according to Marko Kolanovic, JPMorgan's global head of macro quant and derivative strategy.
  He is optimistic that the negotiations — along with a technical rotation from momentum to value stocks — will be bullish for the market in the months ahead.
  But in preparation for alternative scenarios, he recommended six trading themes that should capture the marke
  
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• SeaWorld suffers biggest plunge of 2019 as CEO resigns after just 7 months (SEAS)

  17-09-2019 18:04 via feedproxy.google.com
  SeaWorld Entertainment's stock suffered its largest decline of the year on Tuesday after CEO Gustavo Antorcha resigned after just seven months in the role. 
  Antorcha left "due to disagreements over the Board's involvement in the decision making at the company," according to SeaWorld's SEC filing. 
  Shares of SeaWorld fell as much as 7% on the news. 
  Visit the Markets Insider homepage for more stories.
  Shares of SeaWorld Entertainment posted their largest single-day drop of the year
  
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• AT&T accused of creating fake DirecTV Now accounts to improve numbers ahead of $85 billion Time Warner deal (T)

  17-09-2019 17:39 via feedproxy.google.com
  AT&T allegedly pressured employees to start fake DirecTV Now accounts to improve subscriber numbers ahead of its $85 billion acquisition of Time Warner, according to a lawsuit accusing the company of deceiving shareholders. 
  The lawsuit claims AT&T pushed employees to secretly add the streaming product to existing customer accounts without their knowledge. 
  It also claims AT&T told shareholders that DirecTV Now was growing while subscribers were leaving the platform. &
  
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• Chipotle climbs after announcing plans to serve carne asada, its first new protein option in 3 years (CMG)

  17-09-2019 17:25 via feedproxy.google.com
  Chipotle Mexican Grill stock surged as much as 4% on Tuesday after the restaurant chain announced a new, limited-time carne asada option.
  The lime-seasoned steak is the first new protein item for Chipotle in three years, and will hit menus across the US on September 19.
  The carne asada recipe was first tested in Fresno, California and Cincinnati, Ohio, where it "performed incredibly well," Chipotle's chief marketing officer Chris Brandt said.
  Watch Chipotle trade live here.
  Chipotle Mexican Gril
  
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• These 7 charts show the effect of Trump's trade war on the US economy — and why a big slowdown is looming

  17-09-2019 17:10 via feedproxy.google.com
  The American economy looks to be at a turning point, as data from a variety of sources seems to point towards a slowdown in the economy. 
  ISM manufacturing data released this month made for gloomy reading about America's industry, while job growth continues to decline. 
  These charts sum up the health of the US economy. 
  View Markets Insider's homepage for more stories.
  The American economy looks like it's at a crucial turning point, and while most data suggest that recession isn't
  
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• The CEO of MoviePass' parent company has stepped down and is trying to buy the movie-ticket subscription service, which shut down Saturday

  17-09-2019 17:03 via feedproxy.google.com
  Ted Farnsworth has stepped down as the CEO of Helios and Matheson Analytics, MoviePass' parent company.
  On Tuesday, the company announced that Farnsworth had submitted an offer to purchase MoviePass and other assets owned by Helios and Matheson, including MoviePass Film and Moviefone.
  Financial terms of the offer were not disclosed.
  During Farnsworth's time as CEO of Helios and Matheson, he spent hundreds of millions to try to keep MoviePass afloat.
  As MoviePass struggled, Helios and Matheson's
  
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• Oil tumbles on report that Saudis will soon recover 70% of daily production

  17-09-2019 16:34 via feedproxy.google.com
  Oil dropped on Tuesday after Reuters reported that Saudi Arabia's output would return to normal in the next two to three weeks.
  Saudi Arabia is close to recovering 70% of its daily production of 5.7 million barrels cut by an attack on key facilities over the weekend, according to the report, which cited a top Saudi source briefed on the matter.West Texas Intermediate crude fell more than 3%, while Brent crude slid as much 4%.
  Visit the Markets Insider homepage for more stories.
  Oil slid on Tuesd
  
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• Why Avon is ‘getting rid’ of its marketing rule book to attract Gen Z

  17-09-2019 15:50
  Avon is “completely getting rid of its marketing rule book” in order to attract Generation Z, consumers aged between four and 24.
  The 130-year-old brand has developed a three-point plan for attracting a new generation that spans every aspect of marketing.
  “It’s about products, positioning and doing the right thing. That’s how we’re addressing the next generation,” explains the company’s chief brand and beauty officer James Thompson.
  Thompson, who j
  
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• WeWork just shelved its IPO. Here's why the spectacular fiasco was fated from the start.

  17-09-2019 15:37 via feedproxy.google.com
  WeWork shelved its initial public offering until later this year because of a lack of investor interest, according to Reuters.
  The shared-workspace provider is battling growing doubts about its path to profitability, valuation, and CEO, Adam Neumann.
  Here's what went wrong.
  Read all of Business Insider's WeWork coverage here.
  WeWork shelved its initial public offering until later this year as a lack of investor interest risked it raising less than the $3 billion needed to unlock a $6 billion cre
  
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• Warren Buffett-backed Kraft Heinz stumbles after its 2nd-largest investor dumps more than 25 million shares (KHC)

  17-09-2019 15:09 via feedproxy.google.com
  Kraft Heinz dropped as much as 3% early Tuesday after Brazilian private equity firm 3G Capital Partners sold 25.1 million shares, slashing its stake by roughly 9%.
  Warren Buffett's Berkshire Hathaway is the only firm with a greater investment in Kraft, holding about 26.7% of the company's shares.
  The sale follows a 16% drop for Kraft stock in August after the company reported a $1.2 billion write-down for several of its businesses.
  Watch Kraft Heinz trade live here.
  Kraft Heinz sank as much as 3
  
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• Famed economist David Rosenberg explains how the Saudi oil fiasco's impact on US consumers could hasten the next recession

  17-09-2019 14:54 via feedproxy.google.com
  David Rosenberg, the chief economist and strategist for Gluskin Sheff, said the attack on Saudi oil facilities this weekend could knock down spending by US consumers, which he described as the last source of economic strength for the country.
  Consumer spending has remained strong even as manufacturing and other sectors have slumped, but Rosenberg said that could change quickly if gas prices spike and stay higher.
  He added that in a period of unprecedented economic turmoil, the last thing the mar
  
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• A $194 billion quant fund says everyone is misunderstanding the yield curve as a recession signal. Here's how its experts say it can be used more effectively.

  17-09-2019 14:05 via feedproxy.google.com
  AQR Capital Management — a quant investing firm with over $194 billion in assets managed — thinks the yield curve on its own is not a reliable predictor of market returns.
  The firm's portfolio-solutions group says the yield curve and its associated inversions should be viewed differently, as a more complementary piece to one's overall asset-allocation strategy.
  AQR advocates a shift in cross-country allocations when a country's yield curve shifts relative to its historical average.
  C
  
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• Bank of America says fund managers' fears of a recession are at levels not seen since the depths of the financial crisis

  17-09-2019 13:38 via feedproxy.google.com
  Bank of America surveyed 235 fund managers, asking them a variety of questions including how likely a recession in the next year is, and whether interest rates were to rise. 
  Few in the survey said interest rates would rise within the next 12 months, while the number who said a recession would hit in the next year was the highest since 2009. 
  Most also said that a resolution to the trade war doesn't look likely before the 2020 election. 
  The other takeaway, BoA says: "It's time fo
  
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• Marketoonist on the state of ecommerce

  17-09-2019 12:21
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the state of ecommerce appeared first on Marketing Week.
  
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• China's industrial production just keeps falling — and its bringing the US down with it

  17-09-2019 11:17 via feedproxy.google.com
  Data released on Monday showed that Chinese industrial production fell in August — that's after hitting a 17-year low in July, just showing how much the trade war is hurting China's economy. 
  Pantheon Macroeconomics said that this slowdown in China is "dragging" American manufacturing down with it.
  Pantheon also said that the state of industry plays a major part in "manufacturing-heavy swing states in presidential elections."
  View Markets Insider's homepage for more stories. 
  Dat
  
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• WeWork will reportedly shelve its IPO in a 'last-minute decision' after weak investor interest

  17-09-2019 10:57 via feedproxy.google.com
  WeWork has delayed its initial public offering, according to Reuters.
  The shared-workspace group was gearing up for an investor road show this week and a public debut this month, but it made a "last-minute decision on Monday to stand down," Reuters said, citing people familiar with the matter.
  SoftBank, a key investor for WeWork, discussed kicking in $750 million to $1 billion to support the IPO, but WeWork determined it would still have raised less than the $3 billion needed to unlock a $6 bill
  
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• Marketing Week Top 100: The top charity and public sector marketers

  17-09-2019 10:15
  The post Marketing Week Top 100: The top charity and public sector marketers appeared first on Marketing Week.
  
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• Lego’s CMO ‘fires up’ creativity in first global campaign in 30 years

  17-09-2019 10:00
  Wooden ducks, flying boats and a dragon in Adidas trainers: Lego has launched its first global brand campaign in three decades in an aim to “fire-up” children’s creativity and reconnect people with the roots of the brand.
  ‘Rebuild the World’ follows the chase between a clever rabbit and an unlucky hunter. Every character, animal and vehicle featured in the campaign is based on an existing or past Lego toy, including a life-size replica of the Lego House in Billund
  
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• Lego’s CMO ‘fires up’ creativity in first global campaign for 30 years

  17-09-2019 10:00
  Wooden ducks, flying boats and a dragon in Adidas trainers: Lego has launched its first global brand campaign in three decades in an aim to “fire-up” children’s creativity and reconnect people with the roots of the brand.
  ‘Rebuild the World’ follows the chase between a clever rabbit and an unlucky hunter. Every character, animal and vehicle featured in the campaign is based on an existing or past Lego toy, including a life-size replica of the Lego House in Billund
  
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• Lego looks to rebuild creativity with first global campaign in 30 years

  17-09-2019 10:00
  Wooden ducks, flying boats and a dragon in Adidas trainers: Lego has launched its first global brand campaign in three decades in an aim to “fire-up” children’s creativity and reconnect people with the roots of the brand.
  ‘Rebuild the World’ follows the chase between a clever rabbit and an unlucky hunter. Every character, animal and vehicle featured in the campaign is based on an existing or past Lego toy, including a life-size replica of the Lego House in Billund
  
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• How marketers can win over the C-suite

  17-09-2019 08:00
  Marketing has hit a crisis in confidence. Not only is consumer trust in marketing declining, marketing’s position and influence within organisations is also coming into question.
  In June, McKinsey released a report on the importance of the CMO’s rapport with the C-suite, which reveals 83% of CEOs see marketing as a clear driver of growth. However, only 50% of chief financial officers (CFOs) believe marketing drives growth and 40% say marketing investments should not be protected duri
  
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• Tech IPO injury report: Some of the biggest names in tech have taken a beating after going public this year

  17-09-2019 02:13 via feedproxy.google.com
  Some of the biggest names in tech have gone public or are planning to go public in 2019.
  While many of these tech startups remain unprofitable, investor hype and a favorable economic environment pushed many startups to head to Wall Street.
  But with trade-war tensions mounting and a clear path to profitability not materializing, some of the most anticipated IPOs have struggled to trade at or above opening prices.
  Here is the full injury report for all tech startups that have gone public in 2019.
  
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• What you need to know from IAB Europe's Programmatic report

  17-09-2019 02:00 via warc.com
  The latest issue of IAB Europe’s Attitudes to Programmatic Advertising (for 2019) reports on the shifting profile of this young discipline. Here’s what you need to know.
  
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• What global brands can learn from local Asian ones

  17-09-2019 02:00 via warc.com
  A majority of consumers in Asia-Pacific, as elsewhere, believe that brands can make the world a better place, but global brands will have to work significantly harder than local ones to persuade them.
  
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• What FMCG can learn from the DTC revolution

  17-09-2019 02:00 via warc.com
  DTC brands have been good at generating headlines, lessgood – so far – at generating profit, but, says an industry figure, all FMCG brands can learn from them.
  
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• The science behind effective logos

  17-09-2019 02:00 via warc.com
  New research by an international team of academics has found that descriptive logos can more strongly increase consumers' willingness to buy and can boost net sales compared...
  
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• Media transparency still an issue, says ANA

  17-09-2019 02:00 via warc.com
  More than two-thirds of advertisers have updated their media agency contracts within the past three years –and one-third in the past year alone –in response to concerns about transparency and alleged rebates in the...
  
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• AMEX and its 4As influencer formula

  17-09-2019 02:00 via warc.com
  American Express, the payments company, has revealed it uses a “4As” framework – based around audience, ability, association and accountability – to select influencers best suited to its brand.
  
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• AirAsia’s AVA points the way for chatbots

  17-09-2019 02:00 via warc.com
  It’s easier than ever for a brand to develop a chatbot that delivers “baseline functionality”, rather harder to create one that offers a pleasing user experience, a new study says, but AirAsia’s AVA is an exception.
  
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• WeWork is reportedly leaning toward delaying its IPO

  17-09-2019 00:19 via feedproxy.google.com
  WeWork is leaning toward delaying its initial public offering, The Wall Street Journal reported.
  The company won't start its roadshow — its series of meetings with potential investors — this week as planned, The Journal reported.
  It will likely postpone the offering until at least October, according to the report.
  The company has been getting pushback from potential investors over its $47 billion private valuation, its business model, and its corporate governance.
  Read all of Busines
  
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