Sales & Marketing news

• Why corporate-NGO partnerships are now as much about knowledge as cash

  16-09-2019 16:30
  Partnerships between brands and charities are becoming increasingly strategic, as both parties focus their attention on developing fewer, more impactful tie-ups that are built on problem-solving, according to C&E Advisory’s 10th annual Corporate-NGO Partnerships Barometer.
  For NGOs that means partnerships are now about far more than a simple cash injection, while for businesses, pressure to demonstrate societal change is driving the shift.
  Indeed, 94% of businesses believe NGO partners
  
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• Brands’ pricing shouldn’t be bound by their categories

  16-09-2019 16:12
  Imagine you’re doing your weekly shop. You’ve been pushing your trolley around for half an hour and bought nearly everything on your list – one of your last stops is in the soft drink aisle. You scan the bottles and spot an interesting new brand nestled between the Ribena and the Robinson’s. You fancy treating yourself, so you check the price tag.
  Now, how much would you be prepared to pay? A fiver maybe? Well this brand wants £26 for a 700ml bottle. Still intereste
  
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• Brand value, buying power, programmatic: 5 killer stats to start your week

  16-09-2019 15:31
  1. UK brands decline in valueMore UK brands have seen their value decline rather than grow over the past year, according to Kantar’s latest BrandZ ranking of the UK’s top 75 brands. Some 33 brands increased their value (by an average of 13%) in 2019, while 38 brands declined in value (by an average of 12%) and one brand saw no change.
  This means there has been an overall year-on-year decline in value of 3% in the UK, well behind the growth rates of both the global economy, which is
  
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• Starbucks, Three, Channel 4: Everything that matters this morning

  16-09-2019 09:00
  Starbucks rolls out coffee delivery service across UK cities
  Starbucks is expanding its coffee delivery service, Starbucks Delivers, to 11 locations across the UK, including London, Edinburgh, Newcastle, Leeds and Birmingham.
  Manchester and Glasgow will be the first two cities to welcome the new delivery service from with the remaining nine locations to follow suit in the coming months. 
  Starbucks Delivers is run in partnership with Uber Eats and was trialled in a few select London-based s
  
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• Keith Weed, Moonpig, sugar tax: Everything that matters this morning

  16-09-2019 09:00
  Keith Weed takes on board role at WPP
  Unilever’s former chief marketing and communications officer Keith Weed is joining the board of WPP, the world’s biggest agency holding company, as a non-executive director.
  Weed, who retired from the top marketing role at Unilever earlier this year, will take on the role from 1 November. During his time at Unilever, Weed worked closely with WPP, which will hope his knowledge of building brands and sustainability can help reboot its business.
  WP
  
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• Instagram, Burger King, Booking.com: Everything that matters this morning

  16-09-2019 09:00
  Instagram tightens rules on diet and surgery offers
  Instagram is imposing tighter restrictions for some posts related to diet products and cosmetic surgery.
  Under the new rules, posts promoting certain weight-loss products and cosmetic procedures that encourage people to buy or include a price, will be hidden from users under the age of 18.
  Meanwhile, any posts making “miraculous” claims about a product or procedure that is linked to a commercial offer such as a discount code will b
  
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• H&M, P&G, WeWork: Everything that matters this morning

  16-09-2019 09:00
  H&M shifts strategy to start selling external brands
  H&M is to experiment with selling external brands and products in a bid to attract new shoppers, following in the footsteps of its newer sister brands &OtherStories and Arket.
  The retailer confirmed the news after a job ad was spotted on H&M’s website by the Swedish online news site breakit.se. The advert stated that the purpose of H&M bringing in external brands was to “complement” its offer and “a
  
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• Aldi, BBC, Thomas Cook: Everything that matters this morning

  16-09-2019 09:00
  Aldi promises ambitious £1bn expansion plan
  Aldi is planning an ambitious expansion plan which will see it invest £1bn to open over 400 new stores across the UK in the next two years.
  The discount supermarket has set a target of 1,200 stores by the end of 2025 – it currently has just over 840 stores which means opening on average a new store every week for next two years. This includes an increased focus on London where it wants to more than double stores.
  Giles Hurley, chief
  
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• Marketers need more sense to stem the tide of CMO firings

  16-09-2019 08:06
  When Marketing Week’s editor, Russell Parsons, asked me to write an article to accompany the launch of Marketing Week’s Top 100 Most Effective UK Marketers, sponsored by Salesforce, I was torn. What’s to celebrate?
  This year saw a record number of top marketers being fired. The CMO brand is under attack. More worryingly, as everybody seems busy with digital porn, marketers are losing C-suite traction. I don’t want to sound overly negative, but this stuff is real.
  Belkin,
  
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• WhatsApp's Indian user base climbs to 340m people

  16-09-2019 02:00 via warc.com
  WhatsApp, the messaging service owned by Facebook, has a strong user base of 68.1 million people in its home market of the US, but this figure is dwarfed by its 340 million users in India, which is WhatsApp’s biggest market by far.
  
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• Marketers not prepared for CCPA

  16-09-2019 02:00 via warc.com
  Many marketers are not sufficiently prepared for the challenges likely to be presented by the California Consumer Privacy Act (CCPA), according to Dan Jaffe, the Association of National Advertisers’ (ANA) group EVP/government relations.
  
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• Brands benefit from data transparency practices

  16-09-2019 02:00 via warc.com
  Concern about sharing personal data remains high in both the US (80%) and the UK (74%), yet three in four consumers in both countries would be likely to share personal data if they understood the information was stored...
  
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• Brand ads on YouTube appear alongside fake cancer cures

  16-09-2019 02:00 via warc.com
  YouTube has found itself in hot water again after a BBC investigation found that some household-name brands, including Kraft Heinz and Samsung, have unwittingly run ads alongside videos promoting fake or misleading cancer cures.
  
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• Australia leads the world for mobile ad view time

  16-09-2019 02:00 via warc.com
  Australians spend more time viewing mobile web display ads than consumers in any other major global market, according to a new report that also notes the risk to brands from advertising online in Australia is one of the lowest in the world.
  
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• Marketing Week Top 100: The top consumer tech and automotive marketers

  16-09-2019 01:00
  The post Marketing Week Top 100: The top consumer tech and automotive marketers appeared first on Marketing Week.
  
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