Sales & Marketing news

• Effectiveness, innovation and the future of marketing: Marketing Week at The Festival of Marketing

  10-09-2019 18:19
  Marketing Week columnist Mark Ritson, Ogilvy UK vice-chairman Rory Sutherland, WPP CEO Mark Read and the Ehrenberg-Bass Institute’s Jenni Romaniuck are among the big names that will appear on Marketing Week’s Strategy and Leadership Stage at the Festival of Marketing next month.
  Returning for a second year, the stage will bring to life key strategic and leadership issues including marketing effectiveness and measurement, innovation, and the future role and responsibilities of the mar
  
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• Birds Eye’s top marketer promoted to UK general manager

  10-09-2019 17:27
  Birds Eye’s marketing director, Steve Challouma, has been promoted to UK general manager, a role in which he will be responsible for all own-label business in the UK in addition to the Goodfella’s and Aunt Bessie’s brands.
  He will report to Wayne Hudson who has served as the company’s managing director UK and Ireland for almost four years. Hudson has also been promoted, taking on accountability for Birds Eye’s Scandinavia-based Findus business.
  Challouma has worked
  
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• Marketing Week Top 100: The top retail marketers

  10-09-2019 17:00
  The post Marketing Week Top 100: The top retail marketers appeared first on Marketing Week.
  
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• VW overhauls its brand for a ‘new era’ as it attempts to put emissions scandal behind it

  10-09-2019 16:47
  Volkswagen is rebranding with a new “authentic” strategy as it attempts to put its 2015 emissions scandal behind it.
  The “New Volkswagen” sees the car company “mark the start of a new era” with a new logo and brand design that it promises will “not show a perfect advertising world”.
  Jochen Sengpiehl, CMO of Volkswagen, says: “We have created a new holistic global brand experience on all channels and across all touchpoints.
  “As a genera
  
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• How empathetic leadership can help marketers regain their influence

  10-09-2019 16:28
  The importance of leadership in boosting marketing’s wider influence within organisations is crucial. In many cases a marketer’s success is built on how well they develop the talent in their teams and progress people through the business.
  According to ISBA director-general Phil Smith, who served on the judging panel for Marketing Week’s Top 100 Most Effective UK Marketers list, the most effective marketers are always trying to recruit the best people they can. They bring new ta
  
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• What to do if you’re priced out of sports sponsorship

  10-09-2019 14:08
  You know you’ve truly made it in life when your hobbies demand you ignore the fabled ‘three Fs’ rule. For those who are just ostentatiously minted (as opposed to obscenely rich) the adage ‘If it farts, floats or flies, rent – don’t buy’ is likely to be proffered by your chums in the VIP boxes as much as by your wealth management team at Coutts.
  Horses, boats and planes are a liability: loss making frivolities that ensure that if you’ve just manage
  
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• John Lewis finds nocturnal success

  10-09-2019 13:14 via warc.com
  John Lewis, the British retail partnership has seen a 23% increase in nocturnal spending in the last year, based on proprietary credit card data:...
  
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• Gen Z has more purchase power than you think

  10-09-2019 13:14 via warc.com
  Despite their comparative youth, Gen Z consumers wield significant financial clout, in terms of both their own spending and the influence they exert on household spending, a study shows.
  
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• Data analytics is the fastest growing area of market research

  10-09-2019 13:14 via warc.com
  Traditionally defined market research is growing at a slower pace than data analytics and insights, according to the annual ESOMAR Global Market Research report.
  
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• Marketoonist on demographics

  10-09-2019 10:38
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on demographics appeared first on Marketing Week.
  
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• Marketing Week Top 100: The most effective marketers in the UK

  10-09-2019 08:00
  The post Marketing Week Top 100: The most effective marketers in the UK appeared first on Marketing Week.
  
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• Marketing Week Top 100: The criteria and process for selecting the list

  10-09-2019 08:00
  The post Marketing Week Top 100: The criteria and process for selecting the list appeared first on Marketing Week.
  
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• WARC Prize for Asian Strategy 2019: shortlist announced

  10-09-2019 02:00 via warc.com
  Campaigns from international brands like Guinness, IKEA and KFC, as well as local brands like Berger Paints, Anchor Beer and Kwality Diary, are among the 30 shortlisted for this year’s WARC Prize for Asian Strategy.
  
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• Purple taps influencer marketing

  10-09-2019 02:00 via warc.com
  Purple, the mattress company, is partnering with a range of influencers that can help it reach people who run their home, thus moving it beyond the broad, irreverent humour that has characterised much of its advertising.
  
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• Indian e-commerce taps kirana stores

  10-09-2019 02:00 via warc.com
  India’s kirana stores are now the focus of e-commerce giants, with Fipkart announcing it has “onboarded” almost 27,000 shops in 700 cities as part of its product delivery process.
  
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• Data privacy concerns over loyalty programs raised by Australia's consumer watchdog

  10-09-2019 02:00 via warc.com
  The Australian Competition and Consumer Commission (ACCC) has raised concerns over how consumer data is managed in relation to loyalty schemes in the market.
  
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