Sales & Marketing news

• Diet Coke launches new campaign that sees grannies navigate dating apps

  09-09-2019 16:06
  Diet Coke is launching a new campaign today (9 September) just under three months since its last ad launch.
  The multimillion-pound campaign, created by Wieden+Kennedy London, will span TV, radio and outdoor.
  ‘You Do You’ includes two new TV ads that see people “unashamedly embracing mainstream trends”. That includes two pensioners talking to men on dating app ‘twinge’ – which bears a strong resemblance to Tinder – using phrases such as ‘Tota
  
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• Viewability, retail footfall, voice assistants: Five killer stats to start your week

  09-09-2019 14:13
  1. UK ad viewability  exceeds 70% for the first time
  Desktop display ad viewability in the UK reached 70.9% during the first half of the year, an increase of 7.5 percentage points year on year and the first time viewability has exceeded 70%.
  Canada edged ahead of the UK to take top place at 73.6%, with Germany coming in third at 69.4%. Globally, ad viewability surpassed 60% across all formats and environments.
  Brand risk has continued to decrease in terms of desktop display, with a 1.7 per
  
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• How an 80s icon is reinventing itself through personalisation

  09-09-2019 11:20
  The post How an 80s icon is reinventing itself through personalisation appeared first on Marketing Week.
  
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• Tesco, HSBC, McDonald’s: Everything that matters this morning

  09-09-2019 08:45
  Tesco helps bring back Supermarket Sweep as part of 100th anniversary campaign
  Tesco has helped to bring iconic gameshow Supermarket Sweep back to TV screens as part of its 100th anniversary campaign, ‘Prices that take you bank’.
  Supermarket Sweep is returning to ITV this autumn and will be hosted by Rylan Clark-Neal. To promote the show, Tesco’s creative agency BBH has created a social film that sees Clark-Neal undergoing store manager training. Tesco will also run sponsorshi
  
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• Sainsbury’s, Gucci, YouTube: Everything that matters this morning

  09-09-2019 08:45
  Major brands pull ads from YouTube after appearing alongside fake cancer cure videos
  Major brands including Samsung, Heinz and Clinique have been unknowingly advertising against videos on YouTube promoting fake cancer cures, according to a BBC investigation.
  The broadcaster found more than 80 videos containing misinformation about health when searching the video sharing site across 10 languages. Of the videos, 10 had more than a million views, and many were preceded by pre-roll ads, meaning You
  
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• John Lewis, H&M, Pukka Pies: Everything that matters this morning

  09-09-2019 08:45
  John Lewis sees boost in night-time shopping
  John Lewis has seen a 23% increase in nocturnal spending over the last year, driven by a trend in bedtime browsing on smartphones and tablets.
  Around one in 15 purchases on its credit card are now made between midnight and 6am, with holidays and flights the most common night-time purchase.
  Headphones are also in the top 10 buys, while duvet covers were the most popular search item.
  According to the retailer, women account for 66% of early-hours spend
  
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• Glossier, Compare the Market, Homebase: Everything that matters this morning

  09-09-2019 08:45
  Glossier moves into TV with biggest ever marketing push
  Direct to consumer beauty giant Glossier has revealed its biggest campaign to date which champions ‘real people’ and features a community of individuals who are connected to the brand in some way.
  Titled ‘Feeling Like Glossier’, this is the brand’s most comprehensive campaign which focuses on digital platforms and social media but will also appear in out of home and on broadcast television for the first time.
  
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• Apple, Deliveroo, Lidl: Everything that matters this morning

  09-09-2019 08:45
  Apple undercuts Netflix as it details streaming service
  Apple has confirmed that its Apple TV+ original video subscription service will launch on 1 November in over 100 countries and regions at a price of $4.99 (£4.04) a month with a seven-day free trial.
  Starting yesterday, customers who purchase any iPhone, iPad, Apple TV, iPod touch or Mac will be given one year of Apple TV+ for free.
  This pricing undercuts rival Netflix, which in May increased its subscription costs to £8.99 for
  
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• How marketers can improve their impact and influence

  09-09-2019 08:00
  From data hacks and the Cambridge Analytica scandal to ad bombardment, influencer fraud and brand safety issues, the crisis of confidence in marketing remains a persistent concern.
  Public perceptions of advertising, for example – granted it is just one aspect of marketing – have been in decline for decades; from a 50% favourable perception in the early 1990s to just 25% in 2018, according to statistics from the Advertising Association (AA).
  Marketers’ influence and reputation i
  
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• The problems of communicating climate change

  09-09-2019 02:00 via warc.com
  A new study illustrates the impact that the BBC’s Blue Planet documentary had on attitudes to environmental issues, nudging around half of people in the UK to reduce plastics waste, and changing the minds of just under a third. But the...
  
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• Goldman Sachs analyzed 4,481 IPOs over 25 years and concluded that these 5 attributes can make or break a newly public company

  09-09-2019 01:45 via feedproxy.google.com
  The public markets have seen a long-awaited influx of initial public offerings this year. 
  While many IPOs are outperforming the market, some of the most high-profile new listings such as Uber and Lyft have struggled.Goldman Sachs analyzed 4,481 IPOs over 25 years and determined the five attributes that are a key to a successful IPO. 
  Visit the Markets Insider homepage for more stories. 
  2019 has been a monster year for initial public offerings. 
  Darlings of Silicon Valley su
  
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• The dangers of 'woke-washing'

  09-09-2019 01:35 via warc.com
  Consumers are often sceptical about brands that tap into societal issues, with a recent survey showing more than half think this is merely a marketing ploy rather than evidence of any genuine conviction.
  
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• Insights on 2019 rugby fans

  09-09-2019 01:35 via warc.com
  Rugby fans from Japan and Australia are the most enthusiastic in Asia Pacific, according to a new study that uses stadium attendance data toprofile supporters of the game, but interest in the game extends beyond those countries taking part in the...
  
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• How Mountain Dew connected with fans of the outdoors

  09-09-2019 01:35 via warc.com
  Mountain Dew, the carbonated beverage owned by PepsiCo, used tailored marketing efforts and a high-profile event in Colorado as it sought to drive engagement and sales in an important geographical region for the brand.
  
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• FMCG brands and the future of TV

  09-09-2019 01:35 via warc.com
  The growth of fast-moving consumer goods (FMCG) brands has been intrinsically linked to mass reach media, but brands now face difficult choices when it comes to TV in particular, which may require a serious reappraisal of the wider media market, an...
  
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• Coca-Cola bets on drinks bought by text

  09-09-2019 01:35 via warc.com
  Coca-Cola led a funding round for Iris Nova, a company famous for its Dirty Lemon brand that sells six packs of the beverage by SMS. The model’s power is the use of direct consumer data right at the core – a goal FMCG brands dream of.
  
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• Chinese exports to the US tanked in August as Trump's trade-war tariffs hit demand

  09-09-2019 01:12 via feedproxy.google.com
  China's exports to America tanked 16% in August as Donald Trump's tariffs sapped demand for Chinese goods in their biggest foreign market.
  Chinese imports of US goods dropped by about 22%, suggesting American exporters are also suffering from the trade war.
  The declines will pile more pressure on Chinese authorities to stimulate the economy, days after they announced banks' reserve requirements would be cut to their lowest level since 2007.
  View Markets Insider's homepage for more stories.China'
  
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• Eurostar looks to stand out from ‘generic’ travel ads with new campaign

  09-09-2019 01:01
  Eurostar wants to return to its “challenger roots” with a “bold, exciting, refreshing” new campaign as it looks to move on from “generic” travel ads and focus more on the benefits of catching the train over flying.
  The campaign, created by Engine, is a move away from its previous ads as it looks to “stand out” in the competitive travel market. The advertising kicks off today (9 September) with outdoor and digital activity, with TV planned for later
  
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