Sales & Marketing news

• The Fed stresses its independence in the face of repeated attacks from Trump

  06-09-2019 22:15 via feedproxy.google.com
  Federal Reserve Chairman Jerome Powell stressed the importance of independent monetary policy on Friday.
  That came hours after President Donald Trump lashed out at the central bank in a series of particularly harsh tweets.An independent central bank is seen as crucial for the health of financial markets and the economy.
  Visit the Markets Insider homepage for more stories.
  Federal Reserve Chairman Jerome Powell stressed the importance of independent monetary policy on Friday, hours after Presiden
  
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• Stocks rise as traders are reassured the Fed will cut rates in September

  06-09-2019 22:08 via feedproxy.google.com
  Stocks rose on Friday after Federal Reserve Chairman Jerome Powell said during a speech in Zurich that the central will continue to "act as appropriate" to support US economic growth. 
  Powell has repeated the statement several times before, and investors are interpreting it as a sign the Fed will continue to lower borrowing costs this year. 
  The August jobs report from the Labor Department showed that US hiring slowed but remained solid  last month. 
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• The latest jobs report is one of 6 key economic statistics. Here's what each of them signal, and how often they're released.

  06-09-2019 21:41 via feedproxy.google.com
  The latest US jobs report is just one of several critical measurements watched by investors, politicians, and analysts to forecast the economy's future.
  While some metrics are published by government agencies, surveys from the Institute for Supply Management and the University of Michigan are also regarded as important indicators.
  Here are six of the most watched economic metrics, how frequently they're released, and what they measure.
  Visit the Markets Insider homepage for more stories.
  A recen
  
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• Plant-based food makers score a huge win in Mississippi as a new proposed regulation says they can keep calling their products 'meat'

  06-09-2019 21:29 via feedproxy.google.com
  The state of Mississippi proposed a new regulation Thursday that reverses an earlier law banning plant-based foods from using words like "burger" or "hot dog" on labels. 
  The proposal is a step in the right direction for companies such as Upton's Naturals, which sued the state, as well as Beyond Meat. Both make plant-based meat products and use words associated with meat to describe them on labels. 
  Many states have passed laws banning plant-based food companies from using words associ
  
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• A venture-capital insider dishes on why WeWork's original valuation was way too high (WE)

  06-09-2019 21:21 via feedproxy.google.com
  WeWork is reportedly slashing its targeted value in its upcoming IPO by as much as half.
  For Manhattan Venture Partners, a merchant bank specializing in pre-IPO companies, the move couldn't have been more apt. 
  Santosh Rao, the firm's head of research, said in an interview that many of WeWork's practices might fly as a private company, but not on public markets.
  Visit Business Insider's homepage for more stories.WeWork's lofty valuation for its initial public offering has been slashed to ne
  
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• Beyond Meat’s blockbuster year has ignited the plant-based food industry. Here are 6 companies that have launched fake 'meat' products to compete. (BYND)

  06-09-2019 20:19 via feedproxy.google.com
  Competition is heating up in plant-based meat, especially after Beyond Meat's IPO and numerous restaurant partnerships have caught the eye of investors and consumers. 
  Plant-based meat is a trend that's catching on big time and could grow to be a $140 billion industry, according to Wall Street analysts. 
  Now, a number of traditional companies are getting in the plant game and launching competitors to Beyond Meat.
  Read more on Markets Insider. 
  Plant-based meat has blown up this ye
  
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• WeWork says it has a $3 trillion market opportunity and has signed up only 0.2% of its potential customers. Here's why real-estate experts say those numbers don't add up.

  06-09-2019 19:37 via feedproxy.google.com
  WeWork, in its initial-public-offering paperwork, says it's operating in an enormous market, and it's only barely started to crack the surface of it.
  The company says its potential market is the $3 trillion it estimates businesses are spending on office space for some 255 million desk workers around the world; only 0.2% of those workers are in WeWork spaces today.
  But real-estate analysts told Business Insider those numbers vastly overstate the company's market opportunity.
  WeWork's service isn'
  
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• Facebook slides after states launch new antitrust probe, intensifying scrutiny on big tech (FB)

  06-09-2019 18:44 via feedproxy.google.com
  Shares of Facebook sank more than 2% on Friday after New York Attorney General Letitia James said her office was coordinating a multistate antitrust probe into the company.
  The probe is expected to look at how Facebook has handled consumer data and whether the company has stifled competition, according to a press release from James' office.
  Facebook paid a $5 billion fine to the Federal Trade Commission in July over the company's handling of the Cambridge Analytica data breach.
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• American companies said they cut more than 10,000 jobs in August because of trade tensions

  06-09-2019 18:21 via feedproxy.google.com
  American companies slashed thousands of jobs last month because of the yearlong trade dispute between the Trump administration and China, according to a new report.
  Employers announced plans to eliminate 10,488 positions throughout August because of "trade difficulties," Challenger, Gray & Christmas said in a monthly release on Thursday.
  Hundreds of companies have pushed back on the trade war over the past year, saying tariffs would raise prices and cast uncertainty on business plans.
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• Pernod Ricard, Bumble, M&S: 5 things that mattered this week and why

  06-09-2019 14:37
  Pernod Ricard taps into the ‘drink less but better’ trend
  Pernod Ricard believes the days of Brits getting drunk on cheap booze are increasingly behind us. The company is doubling down on investment in its super premium brands to capitalise on what it dubs the ‘drink less but better’ trend.
  This is despite economic uncertainty suggesting that consumers are cutting back on spending. This might be the case, but people are saving money by drinking more expensive alcohol at
  
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• Marriott’s CMO on how being a PR expert has propelled her marketing career

  06-09-2019 08:00
  She spent the next five years learning the ropes of marketing before taking some time off to hone her entrepreneurial skills by managing her own marketing consultancy.
  She then went to Yahoo Media Group to head up marketing. This lead to her next role at Disney where for the first time she was able to bring together everything she had learned throughout her career.One of the best lessons I learned was being part of a team that was evaluating behavioural segmentation.
  Karin Timpone, Marriott Inte
  
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• South Korea sees huge eCPM growth

  06-09-2019 02:00 via warc.com
  Mobile ad request volume and eCPMs grew significantly in the first half of the year, according to Smaato, the global in-app advertising platform, with South Korea and India in particular reporting “phenomenal” increases.
  
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• Mental availability drives CUB's Super Crisp success

  06-09-2019 02:00 via warc.com
  A campaign focused on mental availability and a more mature portrayal of beer drinkers increased the market share of Great Northern Brewing Co’s Super Crisp brand from 2.2% to12% in just three years – and won it the Grand Effie in the...
  
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• Media planning made simple

  06-09-2019 02:00 via warc.com
  When it comes to media planning, somesimple optimisation rules can have a large effect on the likely outcome from a campaign, according to an industry expert.
  
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• How young people want their news

  06-09-2019 02:00 via warc.com
  Publishers and broadcasters struggling to reach under-35s will have to radically rethink their content, the platforms they employ, and the formats they serve up, according to a new transatlantic digital tracking study from the Reuters Institute for...
  
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• How global should localise for e-commerce

  06-09-2019 02:00 via warc.com
  Global brands seeking to drive e-commerce sales in overseas markets should redouble their efforts to reflect such things as local languages, cultures and religious sensitives, according to a paper in the Journal of Advertising Research (JAR).
  
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• Dissecting loyalty in Malaysia

  06-09-2019 02:00 via warc.com
  Price, quality and “the Amazon effect” are all factors that play into brand loyalty in Malaysia, according to researcher Nielsen, while Google-sponsored research shows a wide take-up of loyalty and rewards schemes.
  
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• Palantir's IPO could be delayed until 2023 as the embattled, Peter Thiel-founded data firm looks overseas for private funding

  06-09-2019 01:25 via feedproxy.google.com
  The controversial data-analytics company Palantir may be pumping the breaks on going public. 
  On Thursday, Bloomberg reported that the Palo Alto, California based tech firm was in talks with private investors to raise "significant funding."
  Previously, Palantir was reportedly targeting an IPO in 2020. 
  Bloomberg said that Palantir co-founder and Chairman Peter Thiel has told employees that the company would not be going public within the next two to three years.
  That could set a potent
  
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