Sales & Marketing news

• Unregulated political advertising erodes trust in all advertising

  03-09-2019 16:00
  The country will be going to the polls fairly soon, of that I am almost certain. It might be a general election. It might be a referendum. And if the ads popping up on my social feeds are anything to go by, political parties and groups think so too.
  This column isn’t about Brexit. But it is about democracy, the void at the heart of it and the impact of that deficit on brand advertising.
  Put simply, we need to regulate political advertising. There are no rules. You can say anything –
  
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• Pernod Ricard doubles down on investment in ‘super premium’ brands

  03-09-2019 15:01
  Pernord Ricard is doubling down on investment in its super premium brands as it looks to capitalise on the ‘drink less but better’ trend.
  Despite economic uncertainties in the face of a potential no-deal Brexit, the brand remained clear that it would continue to invest in its super premium products particularly across gin and whisky.
  Speaking during the company’s full-year results meeting this morning (3 September) David Haworth, managing director of Pernod Ricard UK,  exp
  
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• Mike Pence is staying at a Trump resort in Ireland — despite it being more than 100 miles away from his meetings in Dublin

  03-09-2019 13:50 via feedproxy.google.com
  Vice President Mike Pence has elected to stay at President Donald Trump's golf resort in Doonbeg while visiting Ireland this week, despite having to fly more than 100 miles to attend meetings in Dublin.
  Pence flew from the west coast to the east coast of Ireland to meet with the Irish president and prime minister and various business leaders today. He's slated to fly back to stay a second night at Trump's resort.
  Pence's chief of staff said the choice of accommodation was made at Trump's "sugges
  
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• Stocks are diving as the US and China struggle to schedule trade talks after ramping up tariffs

  03-09-2019 12:02 via feedproxy.google.com
  European equities and US futures dropped Tuesday as traders reacted to the latest escalation in the US-China trade war and the two sides' failure to schedule talks to resolve the dispute.
  The Trump administration slapped tariffs on $112 billion in Chinese goods on Sunday, and China retaliated with the first of two batches of duties targeting $75 billion worth of US goods.
  The two governments have struggled to schedule trade talks expected to take place this month. 
  View Markets Insider's ho
  
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• Nickel is surging after Indonesia said it will ban exports of the metal from January

  03-09-2019 11:52 via feedproxy.google.com
  Nickel prices surged to a five-year high on Monday after Indonesia said it would ban exports of nickel ore from January 1, 2020. 
  Indonesia's move comes two years earlier than expected, as Jakarta aims to build up local resources. 
  The southeast Asian country is the second-largest producer of nickel ore in the world, behind the Philippines.
  Watch nickel trade live. 
  Nickel prices surged by around 4% to a five-year high on Monday after the Indonesian government announced it would b
  
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• The pound just plunged to a 2-year low after Boris Johnson threatened a general election, fanning fears of more Brexit chaos

  03-09-2019 11:21 via feedproxy.google.com
  The British pound plunged to its lowest level in two years on Tuesday morning, after Prime Minister Boris Johnson threatened a general election in October.
  The currency slumped 0.62% against the US dollar to $1.1991 ahead of a crucial meeting of Parliament this week to decide how the UK leaves the EU.
  If British lawmakers vote for legislation intended to prevent the UK leaving the EU without a deal, Johnson said he would seek a general election.
  View Markets Insider's homepage for more stories.&
  
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• Marketoonist on unsubscribing from newsletters

  03-09-2019 11:03
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on unsubscribing from newsletters appeared first on Marketing Week.
  
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• ‘Failure is a nightmare without reflection’: Zoopla’s CMO on learning from mistakes

  03-09-2019 08:30
  Failure tends to be talked about in a negative light. And people often feel, especially early on in their career, that getting things wrong will adversely affect their career prospects.
  But Zoopla CMO Gary Bramall suggests that’s not necessarily the case. As long as marketers understand why something hasn’t worked and they don’t make the same mistake again, then it should be treated as a learning exercise.
  He references a book called ‘Win or Learn’ by John Kavanagh,
  
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• Is John Lewis and Waitrose’s joint marketing strategy working?

  03-09-2019 08:00
  It’s been a year since John Lewis and Waitrose unveiled their new visual identities and launched their first joint marketing campaign.
  A fiercely competitive retail market had prompted a rebrand a few months prior, adding ‘& Partners’ to both names. But the John Lewis Partnership (JLP), which owns both retailers, wanted to do something big to show customers what actually makes it different from other retail chains.
  So big, that the ‘& Partners’ campaign was
  
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• Uber and FP7 McCann Dubai win WARC Prize for MENA Strategy

  03-09-2019 01:56
  Uber, the mobility company, has won the 2019 WARC Prize for MENA strategy for a campaign from FP7 McCann Dubai, Uber Legends, which used ride data to tell the brand’s story. A company first, it was the first non-US Uber campaign concept to...
  
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• The future of marketing on Pinterest

  03-09-2019 01:56
  A different social network, Pinterest’s changing strategy will encourage users to transition from the site’s pinboard based inspiration, to a position further down the funnel closer to purchase decisions.
  
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• Tesla ramps up marketing efforts in China

  03-09-2019 01:56
  Not known for its marketing, the most famous electric car brand in the world is developing an experiential strategy, partnerships, and local social media to assist a major sales push in China.
  
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• More Asia Pacific consumers seeking international deals: Rakuten Marketing

  03-09-2019 01:56
  Brands have an opportunity to engage a growing segment of online shoppers in APAC actively looking for deals outside of their home markets, according to a new report by Rakuten Marketing.
  
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• L.L.Bean taps consumer psychographics

  03-09-2019 01:56
  L.L.Bean, the retailer, has tapped the power of psychographics as it seeks to engage consumers with a passion for enjoying the great outdoors.
  
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• Boots looks to beauty to escape high street pressure

  03-09-2019 01:56
  As the pharmacy and retailer Boots faces headwinds from both sides of its business, its recently appointed CEO is exploring how the company can create a symbiosis between the two sides that is key to its future survival.
  
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