Sales & Marketing news

• Spooked traders just sent gold to a 6-year high after yet another warning on a slowdown in global trade

  02-09-2019 16:28 via feedproxy.google.com
  Worried investors are plowing into gold due to global uncertainty in markets. 
  Meanwhile, global trade has continued to slow down due to the trade war, falling a third consecutive quarter in Q2. 
  Analysts have said that investors are running out of havens as US treasury bond yields are so low. 
  Watch gold trade live.
  View Markets Insider's homepage for more stories. 
  Worried investors have been plowing into gold as political uncertainty plagues markets, sending the haven asse
  
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• China stocks soar on Beijing's vow to prop up its economy as Trump's tariffs kick in, hitting billions' worth of goods

  02-09-2019 16:25 via feedproxy.google.com
  Beijing signaled measures intended to keep its economy afloat as a fresh round of tariffs on US and Chinese goods kicked in this week.
  Chinese and European equities jumped. US futures fell as American markets were closed for the Labor Day holiday.
  The Trump administration slapped tariffs of 15% on $112 billion worth of Chinese goods on Sunday, and China retaliated with the first of two batches of duties targeting $75 billion worth of US goods.
  "The outlook does not look positive for a deal any t
  
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• See inside Amtrak's luxurious new train cars that are the closest thing to European rail the US has yet seen

  02-09-2019 15:10 via feedproxy.google.com
  Amtrak's newest trains are set to arrive in 2021 and will be put to work on the Acela service from Boston to Washington, DC.
  The operator previewed the cars' interiors this week — and they look plenty luxurious.
  In addition to bigger, more comfortable seats, the café car and bathrooms have also been upgraded. 
  Visit Business Insider's homepage for more stories.When Amtrak's newest Acela trainsets arrive in 2021, not only will travelers get a faster trip between Boston, New York
  
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• Has marketing lost its bottle?

  02-09-2019 14:37
  If you’ve ever watched agency folk at industry events, you may have noticed their response whenever a marketer takes the stage. The chatter stops, their pens come out and they take notes like disciples. 
  Now, this might not strike you as curious. The customer’s always right, right? So why wouldn’t they revere your words of wisdom? 
  Well, hold your horses. 
  If I asked my clients what they really wanted, alongside harsh truths about my dress sense I might get usefu
  
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• Price inflation, ad fraud, marketing metrics: 5 killer stats to start your week

  02-09-2019 14:25
  1. Weak consumer spend and strong competition keeps prices downShop prices declined by 0.4% year on year in August, slower than the 0.1% drop seen in July and marking the fastest rate of decline since June 2018.
  Weak consumer spending and heightened competition saw prices in non-food categories fall by 1.5%, compared to July’s decrease of 1.2%.
  Food inflation eased slightly to 1.6%, from 1.7% the month prior, although fresh food inflation accelerated in August to 1.4% from 1.2% in July,
  P
  
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• Amid Brexit chaos, the pound is plunging again after Britain's economy just posted 'shocking' manufacturing data

  02-09-2019 14:14 via feedproxy.google.com
  Among the chaos caused by Brexit, Britain's manufacturing plummeted, with data showing the biggest drop in seven years. 
  The pound dropped 0.9% against the dollar on Monday afternoon, as the global economic slowdown and Brexit weighed on the British economy.
  One analyst said, "confidence is on the floor, with manufacturers as pessimistic as they have ever been."
  Watch the pound trade live.View Markets Insider's homepage for more stories. 
  The UK's economy just posted a massive red flag
  
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• Goldman Sachs says Argentina faces a 'longer and deeper recession' after a month from hell. Here's why things could get as bad as 2001's crisis.

  02-09-2019 14:01 via feedproxy.google.com
  Amid political uncertainty, Argentina is in the midst of economic crisis after S&P indicated that the country was in selective default.
  Goldman Sachs warned that its outlook for the country was turning more bearish. Goldman expects Argentina's gross domestic product to contract by 3.2% this year and by another 1.6% in 2020, "totaling three consecutive years of recession."
  The bank also sees inflation declining at a slower pace.
  Argentine bond yields have spiked, and the country's currency is
  
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• Trump's newest China tariffs just kicked in — and JPMorgan says they could cost American shoppers an extra $1,000 a year

  02-09-2019 13:30 via feedproxy.google.com
  American shoppers could face $1,000 in extra costs a year thanks to the latest set of US tariffs on Chinese goods, JPMorgan says.
  The Trump administration slapped tariffs on $112 billion worth of Chinese goods on Sunday, and plans to impose duties on another $160 billion in mid-December.
  Footwear, apparel, and consumer electronics such as Apple Watches are now subject to 15% tariffs, while duties on other Chinese imports such as cell phones and laptops have been delayed until December 15.
  View M
  
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• Argentina just brought in currency controls to contain the peso after it lost more than a quarter of its value in a month

  02-09-2019 11:57 via feedproxy.google.com
  Argentina's government has imposed strict currency controls on firms as the country spirals towards an economic crisis.  
  Argentina's economy has suffered in recent months, with the peso losing a quarter of its value in a month. 
  The South American nation is also looking to defer debt payments to the International Monetary Fund in order to deal with the crisis. 
  View Markets Insider's homepage for more stories. 
  Argentina's government has placed strict currency controls
  
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• Samsung, Amazon, influencer marketing: Everything that matters this morning

  02-09-2019 08:15
  ASA urges influencers to “be upfront” to protect social media trust
  The Advertising Standards Authority (ASA) is urging influencers and brands to be transparent with social media ads arguing that those who don’t will “erode trust in the wider and legitimate influencer community”.
  The warning comes alongside a new report from the regulator into what kind of labels help people understand when influencer posts are paid.
  Over the last 18 months, the ASA has conducted a
  
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• Samsung, Amazon, ASA: Everything that matters this morning

  02-09-2019 08:15
  ASA urges influencers to “be upfront” to protect social media trust
  The Advertising Standards Authority (ASA) is urging influencers and brands to be transparent with social media ads arguing that those who don’t will “erode trust in the wider and legitimate influencer community”.
  The warning comes alongside a new report from the watchdog into which kind of labels help people understand when influencer posts are paid.
  Over the last 18 months the ASA has conducted a
  
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• Google, Asda, Deliveroo: Everything that matters this morning

  02-09-2019 08:15
  Kinder celebrates the little things in new campaign
  Kinder is celebrating the little things in its new campaign titled ‘A little, a lot’ which celebrates special family moments.
  The TV spot, which will appear during The Great British Bake Off on Channel 4 this evening, tells the story of a little boy who is obsessed with dinosaurs and is set on wearing his favourite dinosaur costume everywhere – including to school, swimming lessons and to a wedding.
  His parents refuse before
  
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• Brexit, Arcadia, Oxfam: Everything that matters this morning

  02-09-2019 08:15
  Government rolls out ‘Get Ready for Brexit’ campaign
  The Government is rolling out its largest ever public information campaign designed to get the public and businesses ready for Brexit.
  Launched yesterday (1 September) across television, social media, outdoor and online, the campaign will give advice on preparations for leaving the EU on 31 October. According to Downing Street, the campaign is expected to cost the taxpayer £100m.
  The Government is targeting UK citizens inten
  
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• Boohoo, BA, MoneySuperMarket: Everything that matters this morning

  02-09-2019 08:15
  Boohoo on track to make £1bn in sales as young consumers flock to the site
  Boohoo is on track to generate more than £1bn in sales for the first time as young consumers flocked to its website to get their hands on its cheap fashion.
  The fast-fashion retailer made an unscheduled announcement that its sales would be higher than expected despite a difficult summer trading period for most retailers, which have been hit by weakening consumer confidence and a cooler summer than last year.
  
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• Amazon, Lego, M&S: Everything that matters this morning

  02-09-2019 08:15
  Amazon accused of underpaying corporation tax
  Amazon has been accused of underpaying corporation tax in the UK again despite tripling the payment from its British division to £14m.
  Amazon UK Services, which houses the firm’s warehouse and logistics operation and employs two-thirds of is 27,500-plus UK workforce, paid £4.7m in 2017, so its contribution has risen by nearly £10m for the year to December 2018.
  Sales rose 18% to £2.3bn and pretax profit by 4% to £
  
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• The brands exploring new business models to shake up media’s ‘identity crisis’

  02-09-2019 08:00
  The Athletic’s ad-free functionality.Trying to a turn a profit in the world of online journalism is tough. As Google and Facebook’s stranglehold over advertising dollars continues to strengthen, media sites debate whether to stick with an ad-supported model, opt for sponsored content, introduce a paywall and rely on subscriptions or gain support via donations.
  A new crop of sites believe they have found the answer with ad-free, clickbait-proof premium journalism they are convinced re
  
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• Western supermarkets try to adapt to Chinese habits

  02-09-2019 02:00 via warc.com
  Western supermarket chains have often struggled to adapt to the differing shopping habits of Chinese consumers, but those who intend to remain are increasingly focusing on ‘private label’ products and partnerships with e-commerce...
  
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• In digital video, effectiveness depends on context

  02-09-2019 02:00 via warc.com
  New research shows that video campaign effectiveness is dependent on tailoring content to suit the context and platform in which it is being consumed, according to Kantar.
  
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• HuffPost builds engagement with a readership funnel

  02-09-2019 02:00 via warc.com
  HuffPost, the news and opinion site, has successfully boosted engagement with its readers after careful analysis of the time they spend with content and by developing a readership ‘loyalty funnel’.
  
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• Fast fashion's shocking impact on the environment

  02-09-2019 02:00 via warc.com
  More than two tonnes of new clothing are bought each minute in the UK, yet in terms of carbon emissions that is at least the equivalent of driving a car around the world six times, according to Oxfam.
  
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• Concern about plastics in Singapore an opportunity for brands: Ipsos

  02-09-2019 02:00 via warc.com
  Brands have an opportunity to win over consumers with a proactive stance on environmental issues and sustainability, according to a new report from Ipsos.
  
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• How Bumble is trying to democratise networking

  02-09-2019 01:01
  Some of the 53 Bumble Bizz users fronting the new campaign.Female-first social networking app Bumble is focusing on the power of connection – not privilege – as it embarks on its largest ever UK campaign celebrating the talent on its Bumble Bizz networking platform.
  Launching today (2 September) the ‘Find Them On Bumble Bizz: London Edition’ campaign features 53 real Bumble Bizz users bringing their career stories to life through video, outdoor and a major content push.
  A
  
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