Sales & Marketing news

• A marketer’s guide to progressive web apps

  29-08-2019 15:25
  A progressive web app, or PWA, is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone.
  While often thought of as a mobile-only innovation, PWAs are seeing increasing support and adoption on desktop, aided by efforts from Microsoft and Google to promote the creation of progressive web apps and encourage best practices.
  Initially adopted by a handful of publishers, social networks, ecommerce brands and tech com
  
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• Recommended reading: Mentoring skills and identifying toxic work cultures

  29-08-2019 14:18
  The Connecter Manager
  By Jaime Roca and Sari Wilde
  Some leaders build exceptional talent and others don’t. That’s the reality that Jaime Roca and Sari Wilde, from research firm Gartner, explore in their new book, which delves into how managers need to learn how to work smarter and not harder.
  The text draws on a global study that identified four distinct types of manager. However, one consistently performs far better than the rest and it wasn’t the one they were expecting.
  Des
  
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• What marketers must consider before moving to a startup

  29-08-2019 14:03
  Eve’s latest #wakeupdancing ad campaign.For some marketers it’s an itch they need to scratch. For others the opportunity is too good to turn down. Whatever the motivation, an increasing number of senior marketing leaders are swapping the corporate world for life at a startup or SME (small- and medium-sized enterprise).
  However, before making the move it is important to understand what really drives you as a marketer and how that fits with the ambitions and vision of the business.
  Whe
  
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• Revolutionising cross-media measurement

  29-08-2019 10:08
  When identifying the right media mix, impressions and click-through rates only tell a fraction of the story. Nowadays, ROI is under a microscope with brands constantly looking for new and innovative ways to revolutionise their advertising approach.
  For advertisers wondering how to achieve a more comprehensive understanding of campaign performance, cross-media measurement is the answer. Not only are cross-media measurement solutions helping brands effectively measure their campaigns, but they ar
  
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• Marketing Week Meets… Cindy Gallup

  29-08-2019 08:00
  The post Marketing Week Meets… Cindy Gallup appeared first on Marketing Week.
  
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• Marketing Week Meets… Cindy Gallop

  29-08-2019 08:00
  The post Marketing Week Meets… Cindy Gallop appeared first on Marketing Week.
  
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• The potent effects of colour on brands

  29-08-2019 01:18 via warc.com
  Colour is a driver of brand awareness and is inextricably tied into a brand's visual language, argues an industry expert in a new WARC paper. With the rise of visual social media platforms such as Instagram, brands need to be aware of its impact.
  
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• Fintechs pursue a platform strategy

  29-08-2019 01:18 via warc.com
  Fintechs are seen as disruptors to traditional banks, but the potential of the question they are asking has far deeper implications for the financial sector.
  
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• Facebook strengthens political ad rules ahead of 2020

  29-08-2019 01:18 via warc.com
  Facebook is tightening the rules around the provenance of political advertising on its platform, following high-profile examples of evasion.
  
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• Direct mail delivers for thredUP

  29-08-2019 01:18 via warc.com
  Direct mail has proved to be an effective channel for thredUP, an e-commerce site selling second-hand clothes, to connect with particular groups of consumers.
  
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• Costco smashes target for first physical store in China

  29-08-2019 01:18 via warc.com
  American membership-only warehouse club Costco opened its maiden store in China this week in a suburb of Shanghai and had to shut down just a few hours into business. Shoppers swarmed the store for bargains, with prices at the offline store lower...
  
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• Brands still disappoint Singapore customers on CX front: Forrester

  29-08-2019 01:18 via warc.com
  Customer experience in Singapore remains weak, as brands struggle to “delight” a market of consumers with a reputation for high expectations when it comes to brand interactions.
  
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• Asda puts focus on quality in Downton Abbey tie-up

  29-08-2019 01:01
  Asda is launching a campaign in collaboration with Downton Abbey that focuses on quality over price and looks to highlight how food is always firmly at the heart of every British home.
  Set in Downton Abbey’s famous kitchen, the 30-second ad sees Mrs Patmore, played by actress Lesley Nicol, prepare a feast for a visit from the Royal family. It then switches to the present day and the voiceover says: “With thousands of rollbacks, you don’t need to pay a king’s ransom.&rdquo
  
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