Sales & Marketing news

• Why Green Flag is embracing its challenger brand status

  28-08-2019 15:59
  Former England captain Stuart Pearce is the brand ambassador for Green Flag’s 25th anniversary campaign.A proud challenger brand two-and-a-half decades on from its launch, breakdown assistance provider Green Flag is hoping to take consumers back in time with the roll-out of its 25th anniversary campaign.
  Born out of a conversation between two men in a Leeds chippy back in 1971, the National Breakdown Recovery Club was rebranded to Green Flag in 1994 on the core principle of working with lo
  
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• Is ‘green’ marketing a new frontier for responsible marketers or simply a PR gimmick?

  28-08-2019 15:09
  Last week, Prince Harry and Meghan Markle caused a stir when it emerged they made four journeys via private jet within 11 days, triggering a backlash from the environmentally conscious.
  Thankfully, we could all rest easy after Elton John declared he would be paying for the flights to be carbon offset (it was his plane they were flying on). But the case has raised questions over what we should be doing individually and collectively to reduce our carbon footprint.
  That challenge is one faced by bu
  
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• Deutsche Bank just said it has tax returns tied to a Trump probe. Here's what we know about Trump's ties to Deutsche Bank.

  28-08-2019 12:48 via feedproxy.google.com
  Deutsche Bank confirmed to a US court on Tuesday that it has tax returns related to an investigation of Donald Trump — though whether it was his personal fillings, company, or family returns remains unclear as documents were redacted. 
  Trump broke years of custom in refusing to reveal his tax returns for public scrutiny as a presidential candidate.
  Deutsche Bank has had a long relationship with Trump, lending him millions over a span of 30 years.
  View Markets Insider's homepage for mo
  
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• Facebook launches UK privacy campaign

  28-08-2019 12:28
  Facebook is launching a national consumer marketing campaign to try and improve people’s knowledge of how to control their privacy settings on the social network.
  The latest move from Facebook to try and rebuild trust with users following the Cambridge Analytica scandal, ‘Privacy is Personal’ will aim to increase awareness of the variety of privacy features it offers, from sharing on its news feed to ad preferences.
  “We often hear that people aren’t aware some of t
  
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• 'This is neither healthy nor normal' — recession and trade-war fears are gripping investors

  28-08-2019 11:45 via feedproxy.google.com
  "This is neither healthy nor normal," one analyst said about the "staggering" gap of 47 basis points between three-month and 10-year US Treasury yields.
  European and Asian stocks dropped on Wednesday as traders reacted to fresh evidence of a looming recession and braced for another round of tariffs in the US-China trade war. US futures signaled a flattish open.
  The US is set to slap tariffs on more Chinese goods on Sunday, and China plans to retaliate with duties on US goods the same day.
  View M
  
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• Meet the marketers who swapped big business for the startup world

  28-08-2019 08:30
  The startup world is exhilarating, boasting the potential for unbelievable highs, alongside the risk of crushing lows. But despite the uncertainty, it is a world many CMOs are interested in exploring, even though it means swapping a global remit, big budgets, large teams and an extensive agency network for the relative unknown.
  After seven years at Moneysupermarket Group, Darren Bentley knew he wanted his next move to be to a startup.
  Determined to see if he could thrive in an environment that
  
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• Peloton’s CEO once bragged on TV that the company was 'weirdly profitable,' but the startup’s IPO filing reveals years of losses

  28-08-2019 02:54 via feedproxy.google.com
  In an interview with CNBC in 2018, Peloton cofounder and CEO John Foley said the company was "weirdly profitable" for its size and age.
  In financial documents made public Tuesday, however, the seven-year-old startup reported $245.7 million in net loss in fiscal 2019, up from $47.9 million in net loss in 2018.
  The startup is widely credited for spurring on the connected fitness craze, and sells internet-connected at-home gym equipment and a monthly subscription to live and taped fitness classes.
  
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• Peloton is paying its two top execs $21.4 million apiece, even as its losses quadrupled to $245 million in its most recent fiscal year

  28-08-2019 02:40 via feedproxy.google.com
  Peloton just gave the public a first look at its financials, including executive pay, as its IPO paperwork became public on Tuesday.
  It shows revenues that doubled, losses that quadrupled and skyrocketing executive pay over the last year.
  John Foley, Peloton's founder and CEO, has also already cashed out of $24.5 million of his previous stock holdings.
  And his wife, Jill, holds an executive title at Peloton as a vice president, making nearly $200,000 a year with a hefty stock option bonus as wel
  
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• Anthony Levandowski pleads not guilty to charges of Google trade theft and is released, with an ankle monitor, after posting $2 million bond (GOOG, GOOGL, UBER)

  28-08-2019 02:02 via feedproxy.google.com
  Anthony Levandowski, the former Google engineer indicted on trade theft charges, pled not guilty in his arraignment hearing on Tuesday.
  Levandowski appeared in federal court in San Jose, Calif. hours after the indictment was made public.
  The judge released Levandowski after the 39-year-old posted a $2 million secured bond with the help of his family and a friend.
  Visit Business Insider's homepage for more stories.SAN JOSE — Anthony Levandowski, the self-driving car technologist at the cent
  
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• Shopee takes lead in Southeast Asia with aggressive marketing

  28-08-2019 01:30 via warc.com
  E-commerce platform Shopee has claimed a leadership position in the region ahead of Lazada, according to a report by product comparison website iPrice.
  
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• Rakuten bets on original content to boost advertising revenue

  28-08-2019 01:30 via warc.com
  E-commerce company Rakuten has embarked on a joint venture with The H Collective, a movie production company based in California, to create original content.
  
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• How new payments tech can yield consumer insights

  28-08-2019 01:30 via warc.com
  John Hardy, the jewellery brand, has generated valuable insights by allowing consumers to buy its products via new payment services.
  
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• Global smart speaker market: China gains on US

  28-08-2019 01:30 via warc.com
  The global smart speaker market continues to grow, with the US’s Amazon still the biggest seller. However, China’s Baidu has seen vertiginous growth to unseat Google in second place, according to a new report by Canalys.
  
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• Future of Strategy 2019: Strategists look beyond agencies

  28-08-2019 01:30 via warc.com
  Strategy continues to change as the discipline looks to new areas such as customer experience while battling competition from non-agency shops, WARC's Future of Strategy Report 2019 finds.
  
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• Consumers care more about health, using brands as guides

  28-08-2019 01:30 via warc.com
  British consumers care far more about health qualities of their food and drinks than they did five years ago, new research reveals, with brand the main source of information as to what is healthy.
  
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• Peloton warns that its inability to license premium music for its at-home workout classes could be one of the major downfalls to its business model

  28-08-2019 01:13 via feedproxy.google.com
  On Tuesday, the buzzy startup, Peloton, known for its subscription fitness classes and premium-priced stationary bikes, announced plans to go public. 
  The company warned in its S-1 filing that any changes to its current music deals or future ability to work with certain artists could negatively impact its business.
  "We cannot compel third parties to license their music to us," Peloton said. "And our business may be adversely affected if our access to music is limited." 
  Peloton sa
  
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