Sales & Marketing news

• Peloton, the buzzy exercise-bike startup that ignited the connected-fitness craze, has filed for an IPO and revealed spiraling losses

  27-08-2019 23:21 via feedproxy.google.com
  Peloton, a favorite of venture-capital investors, publicly released its S-1 paperwork for a public offering on Tuesday.
  The connected-fitness company has accumulated losses of more than $500 million.
  It will trade on the Nasdaq under the "PTON" ticker.
  Visit Business Insider's homepage for more stories.Peloton is going public.
  The buzzy maker of expensive internet-connected stationary bikes and treadmills publicly released paperwork for an initial public offering on Tuesday, revealing a fast-gro
  
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• Stocks tumble as investors remain unconvinced on trade progress

  27-08-2019 22:23 via feedproxy.google.com
  Stocks fell on Tuesday as traders were unsure if the US and China were making meaningful progress on a trade deal, stoking fears of another stalemate. 
  Chinese officials reiterated that they were unaware of the phone calls President Trump claimed occurred over the weekend between high level negotiators.
  Philip Morris International confirmed it was exploring an all-stock "merger of equals" with Altria Group, a dominant force in the US tobacco market.
  Tuesday's losses continued after a closel
  
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• Dozens of US manufacturers have told the Trump administration that more China tariffs would hurt them

  27-08-2019 22:12 via feedproxy.google.com
  The Trump administration has doubled down on plans to escalate its trade dispute China next week.
  Many factories have warned that new tariffs on Chinese imports would add to challenges in a sector that has already been slowing. 
  Here's what they told the Trump administration, according to US Trade Representative transcripts.
  Visit Markets Insider for more stories.
  The Trump administration has doubled down on plans to escalate its trade dispute China next week, a move manufacturers warned wo
  
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• WeWork has reportedly been bleeding HR managers in the last year, and some are pointing fingers at CEO Adam Neumann

  27-08-2019 22:07 via feedproxy.google.com
  Nearly a dozen of WeWork's top human resources officials have left the company in the last year or are in the process of leaving, The Information reported.
  At least five more left between 2015 and last year, including the chief HR officer, whom WeWork hasn't yet permanently replaced, according to the report.
  News of the departures comes as WeWork has been on a hiring binge and is preparing for a planned initial public offering.
  Read all of Business Insider's WeWork coverage here.Even as WeWork i
  
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• The market's favorite recession indicator just flashed its biggest warning since 2007

  27-08-2019 21:46 via feedproxy.google.com
  The spread between two- and 10-year Treasury yields is below zero, an occurrence that's preceded each of the past seven recessions.
  This so-called yield-curve inversion has happened multiple times over the past couple of weeks, but the spread fell on Tuesday to its most negative level since March 2007.
  While yield-curve inversions have preceded all recessions since 1950, when exactly a recession might occur is still unclear.
  Read more on Markets Insider.
  A continued rally in long-term US Treasur
  
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• Susan Wojcicki tells creators that YouTube will remain an open platform, even if that means it will offend people along the way (GOOG, GOOGL)

  27-08-2019 21:41 via feedproxy.google.com
  YouTube will remain an open platform — its CEO Susan Wojcicki said on Tuesday — even if that means offending people along the way. 
  The commitment came from the chief exec's quarterly letter to creators, in which Wojcicki touted the importance of keeping an open platform despite the content moderation challenges YouTube has faced as of late. 
  "A commitment to openness is not easy," Wojcicki wrote. "It sometimes means leaving up content that is outside the mainstream, contro
  
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• WeWork gave out 58 stock awards worth at least $1 million each in February, and 94% of them went to men, according to a lawsuit

  27-08-2019 21:37 via feedproxy.google.com
  WeWork has been paying men significantly more than women, particularly in terms of stock-based compensation, according to a lawsuit filed earlier this year.
  In June last year and again in February, the company handed out to some employees equity grants of at least $1 million each, and the recipients were "almost exclusively" men, according to the lawsuit.
  Of the February grants, 94% went to men, according to the suit, which The Information reported on as part of a larger story on problems in WeW
  
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• Anthony Levandowski, the ex Google engineer indicted on allegations of trade secrets theft, previously founded a church where people worship an artificial intelligence god (GOOG, GOOGL)

  27-08-2019 20:41 via feedproxy.google.com
  Anthony Levandowski, a former Google and Uber executive considered a star engineer in the autonomous driving sector,was indicted Tuesday by federal prosecutors on accusations of trade theft secrets.
  The 39-year-old Levandowski has long stood out in the tech scene as a controversial and intriguing figure, raising eyebrows a couple of years ago when he spoke about his efforts starting a religion centered around super-smart artificial intelligence. 
  In a rare interview with Wired in 2017, Leva
  
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• The stocks most dependent on China are doing great despite the worsening trade war. Here's why that could continue even as tariffs rise.

  27-08-2019 20:29 via feedproxy.google.com
  The UBS equity strategist Francois Trahan said stocks that get at least 5% of their revenue from China were outperforming shares of companies that are less linked to China.
  Trahan said interest rates in China were falling, and there are signs its economy is poised to get stronger while financial conditions in the US and Europe get tighter.
  He said China-linked stocks should continue to rise if the pattern holds, and an easing of trade tensions could make them even bigger winners. 
  Click her
  
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• Trump lashes out at the Fed for trouble in US manufacturing — a sector he pledged to save

  27-08-2019 19:56 via feedproxy.google.com
  President Donald Trump on Tuesday sought to blame the Federal Reserve for weakness in the US manufacturing sector.
  The space's struggles have impacted states that are important for Trump's re-election campaign.
  Trump, whose pledges to revitalize factory activity date back to his campaign in 2016, has sought to shift focus away from his escalating trade wars in recent months. 
  Visit Markets Insider for more stories.
  President Donald Trump on Tuesday sought to blame the Federal Reserve for we
  
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• A former Uber and Google executive has been indicted on accusations of stealing self-driving-car tech (UBER, GOOGL)

  27-08-2019 19:51 via feedproxy.google.com
  The former Google and Uber executive at the center of a massive self-driving-car controversy was indicted on charges of stealing trade secrets, US officials said Tuesday.
  Anthony Levandowski is accused of stealing 14,000 confidential files when he left Waymo, Google's self-driving-car startup, in 2016, the US Department of Justice said.
  If convicted, he could face decades in prison and hefty fines, prosecutors said.
  Visit Business Insider's homepage for more stories.Anthony Levandowski, 39, a fo
  
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• Leaked video showed an airline chairman telling employees the company was 'bankrupt' — and its stock plummeted to an all-time low (AVC)

  27-08-2019 19:16 via feedproxy.google.com
  Avianca Holdings hit a record low Tuesday after a leaked video showed chairman Roberto Kriete telling employees the company is "bankrupt."
  The company's shares fell as much as 15% on Colombia's stock exchange before partially recovering. The drop wiped out more than $40 million from the company's market cap.
  Avianca released a statement Tuesday saying Kriete "used the colloquial term 'bankrupt'" and noted the company isn't in a bankruptcy situation.
  Watch Avianca trade live here.
  Avianca Holding
  
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• Marketoonist on sustainability

  27-08-2019 14:51
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on sustainability appeared first on Marketing Week.
  
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• Grocery spend, automation, healthy eating: 5 killer stats to start your week

  27-08-2019 14:35
  1. Online retail sales experience lowest ever July growthOnline retail sales growth slowed to 4.4% in July compared to a year ago, and fell by 5.7% compared to the previous month. This was the lowest ever July year on year sales increase, with the figure coming in well below the three- six-, and 12-month averages.
  Clothing sales saw growth of 4.5%, but failed to match June’s high of 15.7%. After recording its strongest performance of the year in June, when sales were up 31.2%, menswear sa
  
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• Thomas Cook, Pandora, Peloton: Everything that matters this morning

  27-08-2019 08:30
  Sport England launches campaign to encourage people with health conditions to get active
  Sport England is following up its hugely successful ‘This Girl Can’ campaign with a new marketing platform that aims to encourage people with long-term health conditions to get more active.
  The campaign, ‘We are undefeatable’, features a cast of people with real health conditions including diabetes, cancer, arthritis and Parkinson’s. Created by FCB Inferno, a 60-second film sho
  
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• Johnson & Johnson, Nestlé, Dr. Oetker: Everything that matters this morning

  27-08-2019 08:30
  Johnson & Johnson fined $572m for fuelling opioid crisis
  Pharmaceutical giant Johnson & Johnson has been ordered to pay $572m for running a “false and dangerous” campaign that fuelled Oklahoma’s opioid crisis.
  According to the landmark ruling, Johnson & Johnson is responsible for helping to create the worst drug epidemic in US history, which has resulted in the death of 6,000 people in Oklahoma since 2000.
  The judge ruled the company aggressively pushed false claims
  
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• Coca-Cola, Primark, Home Office: Everything that matters this morning

  27-08-2019 08:30
  Coca-Cola gives Costa Coffee iconic Piccadilly Circus ad space
  Coca-Cola is giving away its iconic Piccadilly Circus ad space to another drinks brand for the first time.
  Costa Coffee is taking over the iconic ad space for three days to promote its new ready-to-drink range – a first since the fizzy drinks giant started advertising there in 1954.
  “It’s an extraordinary and historic moment for us as we take centre stage at this London landmark,” says Sarah Barron, chief gro
  
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• Coca-Cola, Primark, ASA: Everything that matters this morning

  27-08-2019 08:30
  Watchdog calls on CMA to tackle ‘dodgy’ supermarket promotions
  Shoppers are being misled with “dodgy discounts” and special offers in some supermarkets, an investigation has found.
  Consumer group Which? analysed 459 “offers” to find multi-buys that cost more despite the alleged offer, and special offers in which goods are sold at the special price most of the year.
  Which? tracked prices from May 2018 and June 2019 across seven of the UK’s biggest superm
  
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• Budweiser, YouTube, car production: Everything that matters this morning

  27-08-2019 08:30
  UK car industry experiences longest stretch of decline since 2001
  The UK’s car industry has experienced its longest period of decline since 2001, with the lacklustre stretch attributed to trade tensions and Brexit uncertainty.
  Car production in Britain was down 10.6% year on year, according to new figures from the Society of Motor Manufactures and Traders (SMMT).
  This marks the 14 consecutive months of declines, leapfrogging the 13 month stretch of falling sales recorded during the financ
  
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• Budweiser, YouTube, car industry: Everything that matters this morning

  27-08-2019 08:30
  UK car industry experiences longest stretch of decline since 2001
  The UK’s car industry has experienced its longest period of decline since 2001, with the lack-lustre stretch attributed to trade tensions and Brexit uncertainty.
  Car production in Britain was down 10.6% year on year, according to new figures from the Society of Motor Manufactures and Traders (SMMT).
  This marks the 14 consecutive months of declines, leapfrogging the 13 month stretch of falling sales recorded during the finan
  
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• From midlife crisis to plane doodle to pink gimps: How Giffgaff turned a ‘hunch’ into a mobile success

  27-08-2019 08:00
  It’s the summer of 2008 and Gav Thompson is on a flight back from a web conference in San Francisco with an idea doodled in the back of a notebook.
  He has also just started riding a motorbike as part of “some sort of midlife crisis”. That means he is spending a lot of time on motorbike forums asking questions about spark plugs and finding it amazing how quickly people respond.
  As O2’s head of brand strategy at the time, Thompson was aware of a growing group of tech-savvy
  
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• Peloton's brand-building 'loop'

  27-08-2019 02:00 via warc.com
  Peloton, the fitness brand, is creating a “loop” whereby it manages everything from making hardware to crafting digital content and delivering goods to customers, all with the goal of providing a seamless end-to-end consumer experience.
  
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• New Alibaba e-commerce festival targets lower tier cities

  27-08-2019 02:00 via warc.com
  In between China’s major ‘618’ and ‘Double 11’ (also known as Singles Day) e-commerce festivals, Alibaba is launching a new ‘99 Bargain Festival’ during a ten-day period that starts every September 9.
  
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• Most effective digital ads for influencing purchases

  27-08-2019 02:00 via warc.com
  Search advertising, closely followed by weekly marketing emails, are the most effective methods of influencing consumer purchasing decisions, according to a recent survey on both sides of the Atlantic.
  
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• How Internet Saathi is making a difference to Indian women

  27-08-2019 02:00 via warc.com
  Over the past four years, Google’s Internet Saathi digital literacy program has been a gateway to the internet and smartphones for many women in India and has had a positive effect on 22 million women across the country.
  
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• Facebook urges brands to define their safety tolerances

  27-08-2019 02:00 via warc.com
  Social media platforms have come in for heavy criticism on issues of brand safety over the last couple of years but brands themselves have a responsibility todefine their own “tolerances”, says a Facebook executive.
  
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• APAC marketers widen use cases and spend for location data

  27-08-2019 02:00 via warc.com
  Marketers in the Asia Pacific region are using location data to help measure relevance and attribution, according to new research.
  
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