Sales & Marketing news

• Cloudflare's China business hinges on a partnership that's threatened by the trade war. And it could all blow up in September, the same month Cloudflare wants to IPO.

  15-08-2019 23:09 via feedproxy.google.com
  The $3.2 billion cybersecurity company Cloudflare filed to go public on Thursday.
  Cloudflare's business in China depends on its partnership with the Chinese search giant Baidu, and its S-1 filing says that if this partnership is terminated, it could significantly affect its business.
  Cloudflare said there was a risk that this partnership could end because of the tech Cold War between China and the US.
  Click here for more BI Prime stories.Cloudflare, the $3.2 billion cybersecurity company that fi
  
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• Trump touts Walmart earnings as proof that the US economy is 'doing great' amid fears of a looming recession (WMT)

  15-08-2019 22:56 via feedproxy.google.com
  President Donald Trump on Thursday touted Walmart's "outstanding" earnings report as evidence that the US economy is "doing great" amid fears of a looming recession.
  "Walmart, a great indicator as to how the U.S. is doing, just released outstanding numbers," Trump tweeted.Visit Business Insider's homepage for more stories.
  President Trump on Thursday touted Walmart's "outstanding" quarterly-earnings report as evidence that the US economy is "doing great" amid fears of a looming recession.
  "Walma
  
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• Marketers from Disney, TSB and Three share their top summer reading picks

  15-08-2019 16:06
  Gary Bramall, CMO, Zoopla
  The First 90 Days by Michael D Watkins
  This is a topical book given I’m seven months in at Zoopla and with a significant percentage of my team also being new. The title in my mind is misleading but the content isn’t. This is much more around starting quickly and being effective than bound to 90 days. A must read for any person with ambition.
  Pete Markey, CMO, TSB
  The Art of Making Sh!t Up: Using the Principles of Improv to Become an Unstoppable Powerhouse b
  
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• How digital is shaping customer experiences in the beauty industry

  15-08-2019 15:47
  In order to break through, beauty brands today are placing a bigger focus on customer experience (CX).
  CX is not just about basic interactions, of course, as what one customer might perceive as valuable, another might not. Consequently, Forrester suggests that to achieve a superior customer experience, companies must ensure that interactions hit three criteria.
  First, to ensure that they are useful (i.e. they provide some kind of value); second, that they are usable (meaning the value is obvious
  
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• Have the ASA’s new gender stereotyping rulings gone too far?

  15-08-2019 15:46
  When one Twitter user tweeted, “Absolutely ridiculous. Control state, dictated by the elite.” Were they talking about:a) British politicsb) American politicsc) The Advertising Standards Authority?
  The answer is, of course, the third option. And the comment follows the UK ad regulator’s decision to ban ads from Volkwagen and Philadelphia for portraying “harmful” gender stereotypes – the first since the new rules came into effect two months ago.
  Elsewhere on Twi
  
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• Fake sponsored content should drive brands to dig deeper on influencer partnerships

  15-08-2019 08:30
  From purchasing fake followers to using engagement and follower apps, the term ‘influence’ today can unfortunately connote inauthenticity and fraud in its most negative form.
  It’s a concern echoed by the industry, with a recent survey by Influencer Intelligence showing marketers rank fake followers and bots as their greatest concern relating to the practice within the industry.
  The profitability for individuals in an industry where an Instagram post can attract a five- or six-d
  
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• How brands can be truly customer-centric

  15-08-2019 08:11
  All brands claim to be customer-focused, but being customer-centric is something different and becomes a credible boast only if there is hard evidence to back it up.
  This is not just about understanding the customer through analytics, but about involving them, directly or indirectly, in the running of your business.
  Real customer-centricity should have an impact on how an organisation is structured and run.
  It means accepting that doing something good for the customer might not always be the mos
  
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• Tencent Music's WeSing looks to Southeast Asia for growth

  15-08-2019 02:00 via warc.com
  WeSing, Tencent Music Entertainment Group’s free karaoke application, is pursuing expansion in Southeast Asian markets as growth in its home market of China slows.The app’s popularity in the Philippines and other Southeast Asian...
  
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• Tech giants invest in elevator ad providers

  15-08-2019 02:00 via warc.com
  JD.com is the latest Chinese tech giant to invest in an elevator ad provider, pumping RMB1bn (US$141m) in cash into Xinchao Media Group as it looks to tap an underexploited area.This follows Baidu's investment of RMB2.1 billion (US$300m) in the...
  
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• Publishers shake up sales units

  15-08-2019 02:00 via warc.com
  Magazine publishers Condé Nast and Hearst are restructuring their sales and marketing divisions to better serve advertisers, while disappointing results at Axel Springer could herald changes there under its new private equity partnership. ...
  
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• Jeep optimistic despite India auto slump

  15-08-2019 02:00 via warc.com
  Last week’s launch of the Jeep Wrangler in India grabbed headlines in the trade press, and while many in the sector are concerned about the slump in auto sales in 2019, the man charged with shifting the new Jeep model is optimistic the market...
  
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• Consumers less willing to share data

  15-08-2019 02:00 via warc.com
  Consumers have become less willing to share various points of personal information over the last year, according to a study by the Advertising Research Foundation (ARF), the trade body.Based on an online survey of 1,105 adults, the ARF found that...
  
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• Cadillac taps power of 'earnership'

  15-08-2019 02:00 via warc.com
  Cadillac, the auto marque, has placed the concept of “earnership” at the heart of its marketing efforts, in reflection of both its own storied legacy, as well as broader cultural trends.Nic Chidiac, chief strategy officer at Rokkan,...
  
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• ASA cracks down on gender stereotyping

  15-08-2019 02:00 via warc.com
  Volkswagen and Philadelphia cheese are the first brands to fail the Advertising Standard Authority’s new rules on gender stereotyping in ads, which came into force in June, with industry bodies expressing surprise and concern at the bans.One...
  
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