Sales & Marketing news

• An offer you can’t refuse?

  01-08-2019 19:50 via warc.com
  Brian Carruthers look back on a week that began with news of a major government advertising campaign around Brexit.
  
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• ARF David Ogilvy Awards: 25 years of insight

  01-08-2019 17:30 via warc.com
  On the twenty-fifth ARF David Ogilvy Awards, WARC's Geoffrey Precourt looks at how research has changed advertising.
  
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• Xiaohongshu delisted from app stores

  01-08-2019 02:00 via warc.com
  Popular Chinese social commerce platform Xiaohongshu is reported to have been removed from a range of Android app stores in the country, with fake reviews aimed at boosting product sales being a possible cause.The shopping-review app – ...
  
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• The rise and rise of no-alcohol beer

  01-08-2019 02:00 via warc.com
  The mainstream beer market may be facing difficulties in its traditional markets but some pockets are doing well, with no-alcohol beer the latest niche to show strong growth, as indicated in Heineken’s latest results.The Dutch brewing giant...
  
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• Polo boosts footfall via mobile wallet

  01-08-2019 02:00 via warc.com
  Polo, the fashion retail brand, has developed an innovative way of using consumers’ mobile wallets to acquire customers, drive outlet store visits and grow loyalty.“Acquisition is a key piece for us,” Malene Da Silva, EMEA retail...
  
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• P&G 'rejuvenates' Gillette even as it writes off $8bn

  01-08-2019 02:00 via warc.com
  FMCG giant Procter & Gamble is showing signs that its strategy aimed at recovering growth is working, as the company was able to see continuing volume growth despite price rises.According to
  
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• E-commerce media spend grows

  01-08-2019 02:00 via warc.com
  In an effort to close the loop, brands are increasing their media spend with e-commerce sites by as much as 40% according to new research.A digital advertising benchmark
  
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• Conagra's 'intent-based' media-buying strategy

  01-08-2019 02:00 via warc.com
  Conagra, the consumer packaged goods manufacturer, has embraced “intent-based” media buying that seeks to use interests, not demographics, as the primary mode of insight.Lisa Mathison, Conagra’s senior director/media – the...
  
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• Cathay Pacific's journey back to its roots

  01-08-2019 02:00 via warc.com
  Cathay Pacific, the Hong Kong-headquartered airline, embarked on a transition programme to turn around the entire business after posting a loss in 2016 – and the move is paying off according to a top executive.The company is now “back...
  
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• Asian basketball leagues have plenty to offer brands

  01-08-2019 02:00 via warc.com
  The high-profile partnership between Tencent and the USA’s NBA shouldn’t blind marketers to the many other opportunities that exist across Asia to tie their brands to the hugely popular sport of basketball.Almost half a billion...
  
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• Twitter acquired a startup for $22.8 million last quarter, and it's probably this London AI company (TWTR)

  01-08-2019 00:43 via feedproxy.google.com
  Twitter spent $22.8 million to acquire an unnamed startup in the second quarter of 2019.
  The startup appears to be Fabula AI, a machine learning business from London that Twitter had previously announced it had bought for an undisclosed sum.
  The $22.8 million figure was disclosed in a corporate filing, and a Twitter spokesperson declined to share more info about what it was for.
  Visit Business Insider's homepage for more stories.Twitter acquired a startup for $22.8 million at some point between
  
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• Trump blasts Fed Chairman Powell even after getting the interest rate cut the president has been demanding for months

  01-08-2019 00:03 via feedproxy.google.com
  The Federal Reserve cut interest rates by 0.25% on Wednesday, the first rate cut in 10 years.
  President Donald Trump has been calling on the Fed and Chairman Jerome Powell to cut rates for months.
  But the cut did not do enough to satisfy the president.
  "As usual, Powell let us down, but at least he is ending quantitative tightening, which shouldn't have started in the first place — no inflation," Trump said.
  Visit Business Insider's homepage for more stories.After months of demanding that
  
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