Sales & Marketing news

• US stocks surge to a record on blockbuster tech earnings

  26-07-2019 22:31 via feedproxy.google.com
  US stock rose to an all-time high on Friday, fueled by better-than-expected second-quarter numbers from Twitter and Alphabet.
  Alphabet soared as much as 12% after the tech giant posted sales that beat Wall Street forecasts.
  Shares of Twitter surged by as much as 11% after the company posted its strongest user growth in two years.
  Visit the Markets Insider homepage for more stories.
  US stocks climbed to new highs on Friday after better-than-expected earnings from Alphabet and Twitter. The S&P
  
  Read more

• Starbucks climbs to a record high on strong earnings, raised full-year outlook (SBUX)

  26-07-2019 22:11 via feedproxy.google.com
  Starbucks released third-quarter 2019 earnings Thursday that beat analyst expectations. The performance prompted the company to raise its full-year outlook again after raising it in the second-quarter. 
  Shares of the coffee giant rose roughly 6% in after-market trading on the earnings beat. On Friday, shares continued to climb to a 52-week high. 
  Starbucks has been on an upward tear this year with strong performance and high-profile partnerships with Uber and Brightloom. 
  Watch St
  
  Read more

• Restaurant stocks have caught up with soaring S&P 500 gains in the last year. These 10 companies have surged and led the industry.

  26-07-2019 21:39 via feedproxy.google.com
  Fast and casual dining company stocks have closed the gap on the benchmark S&P 500 so far in 2019.
  These 10 individual stocks have posted strong gains, outperforming the S&P 500 on a year-to-date basis.
  Read more on Markets Insider.
  Fast-food and casual restaurants are on an upward tear this year, with some individual stocks outperforming the S&P 500 during a period of strong market growth.
  Shares of multiple fast-food restaurants have posted huge spikes recently during a blockbuster
  
  Read more

• Trump says there 'may or may not' be national security concerns regarding Google's China dealings, 2 days after the White House said there was nothing to worry about (GOOGL, GOOG)

  26-07-2019 20:47 via feedproxy.google.com
  President Donald Trump tweeted Friday that there "may or may not" be national security concerns pertaining to Google and its relationship with China.
  Trump's treasury secretary said earlier this week that the White House had not found any evidence that Google's work with the Chinese government was cause for concern.
  Earlier this month, the tech billionaire Peter Thiel, a Trump supporter, accused Google of having "seemingly treasonous" links with China that warranted investigation.
  Visit Busines
  
  Read more

• Advertisement

• On premiumisation: The paradox of Amazon vs luxury experiences

  26-07-2019 19:20 via warc.com
  In this Admap article, Dr. Martina Olbertova explores the lessons luxury brands can learn from Amazon to keep them competitive in a global marketplace.
  
  Read more

• On premiumisation: Five lessons luxury brands can learn from Amazon

  26-07-2019 19:20 via warc.com
  In this Admap article, Dr. Martina Olbertova explores the lessons luxury brands can learn from Amazon to keep them competitive in a global marketplace.
  
  Read more

• Four ways we make advertising harder than it already is

  26-07-2019 15:10 via warc.com
  Agencies’ process is out of balance, with too many avoiding the business problem, ignoring the science, needlessly reinventing the wheel and being chronically short term, argues Mike Teasdale.
  
  Read more

• The impact of e-cigarette marketing on social media

  26-07-2019 02:00 via warc.com
  Engagement with e-cigarette marketing and user-created communities on social media has a varied impact on users of these products, according to a study in the Journal of Advertising Research (JAR).Joe Phua, an associate professor in the Department...
  
  Read more

• Advertisement

• Starbucks will license its tech with new partner

  26-07-2019 02:00 via warc.com
  Starbucks, the US coffee chain, is a recognised leader of digital technology in the restaurant industry and now it has formed a partnership with a tech start-up to create end-to-end, cloud-based software for other restaurant brands.The...
  
  Read more

• Marketing: 'a sandbox for innovation'

  26-07-2019 02:00 via warc.com
  The marketing discipline is, if not in crisis, in need of an overhaul if it is to attract the sort of talent it needs in the years ahead, according to the CMO Growth Council – both industry bodies and brands have to tell a new story about...
  
  Read more

• Half of UK adults access social media for news

  26-07-2019 02:00 via warc.com
  TV remains the most popular platform among British adults for news consumption, but social media is an increasingly important source for news, a new report has revealed.According to media regulator Ofcom, three-quarters (75%) of UK adults watch TV...
  
  Read more

• APAC CMOs want to focus on long-term transformation

  26-07-2019 02:00 via warc.com
  Top barriers faced by CMOs in APAC are linked to the challenges associated with digital transformation as opposed to securing long-term investment.This is one of the key findings from a new report by Dentsu Aegis Network, which surveyed 1,000
  
  Read more

• Alibaba partners with Russia's top social network

  26-07-2019 02:00 via warc.com
  Online shopping accounts for just 4% of all retail sales in Russia, but Mail.ru, the parent company of the country’s top social network VK, is confident that a partnership with Alibaba, the Chinese e-commerce giant, will boost activity.The...
  
  Read more

Follow @sales_mrktinguk on Twitter!