Sales & Marketing news

• US consumer debt jumped to nearly $4.1 trillion in May

  08-07-2019 22:39 via feedproxy.google.com
  Americans borrowed money at a solid pace in May, a sign that consumers have remained optimistic about the economy despite expectations for growth to cool. 
  The Federal Reserve said Monday that consumer credit, which measures outstanding nonmortgage debt, climbed about 5% to $4.1 trillion in May.
  A solid pace of credit growth can point to a positive outlook for consumer spending, which accounts for more than two-thirds of economic activity.
  Visit Markets Insider for more stories. 
  Ameri
  
  Read more

• US stocks drop for a second day after a strong jobs report dents the odds of a Fed rate cut

  08-07-2019 22:13 via feedproxy.google.com
  Stocks fell on Monday after a stronger-than-expected employment report called into question the need to kickstart the economy.
  The June jobs report tempered expectations for the Federal Reserve to aggressively lower interest rates this month.
  Congressional testimony by Fed Chair Jerome Powell on Wednesday and Thursday could offer further clues on where monetary policy is headed. 
  Visit Markets Insider for more stories. 
  Stocks fell on Monday after a rebound in employment called into qu
  
  Read more

• Symantec gains on report that Broadcom has secured funding to acquire the cybersecurity firm (SYMC, AVGO)

  08-07-2019 19:55 via feedproxy.google.com
  Broadcom has secured the financing it needs to acquire Symantec, according to a Bloomberg report.
  Shares of Symantec jumped more than 4% on the news, while shares of Broadcom slid lower. 
  Broadcom has reportedly been focused on buying software companies such as Symantec.Read more on Markets Insider. 
  Broadcom Inc. is one step closer to owning Symantec Corp.Shares of Symantec gained more than 4% at their peak on Monday after a report that Broadcom had gotten the necessary financing to a
  
  Read more

• BlackRock's global research chief explains why the stock market's principal driver just changed — and breaks down how investors should adjust to the big shift

  08-07-2019 19:05 via feedproxy.google.com
  Halfway into 2019, BlackRock's top investment professionals met to review their outlook and concluded that there was a new principal driver of global markets.
  In an exclusive interview with Business Insider, Jean Boivin, the global head of research for the BlackRock Investment Institute, discussed why the firm formulated this view and the investing decisions it recommends.
  Click here for more BI Prime stories.One of the outcomes of the Great Recession has been a preoccupation with what will trig
  
  Read more

• Advertisement

• Here's what Wall Street thinks about CrowdStrike, an unprofitable cybersecurity firm that raised more than $600 million in its June IPO (CRWD)

  08-07-2019 18:59 via feedproxy.google.com
  Several Wall Street firms initiated coverage of cybersecurity provider CrowdStrike on Monday. 
  CrowdStrike raised $612 million in its IPO, and the stock popped more than 70% on its first day of trading. 
  Here's what Wall Street analysts had to say about the newly-public company. 
  Watch CrowdStrike trade live.
  Wall Street is ready to talk about CrowdStrike. 
  The cloud-based cybersecurity provider went public in early June, raising $612 million at an initial market capital
  
  Read more

• Total brand experience can deliver long-term impact

  08-07-2019 18:50 via warc.com
  All too true – a point demonstrated by the work on show at Cannes. The Grand Prix winner in the category, Xbox’s ‘Changing the Game’ and Gold winners including IKEA’s ‘ThisAbles’ and Huawei’s...
  
  Read more

• GOLDMAN SACHS: The Fed is at 'serious' risk of making 3 mistakes that could upend the financial system

  08-07-2019 18:50 via feedproxy.google.com
  Goldman Sachs has identified three serious risks it thinks could upend the financial system if the Federal Reserve follows pricing action in the bond market too closely.
  The firm also identifies how this reliance translates into a positive-feedback loop, misinformation, and inappropriate future policy moves.
  Click here for more BI Prime stories.Federal Reserve policymakers have one of the toughest jobs in the world.
  Akin to driving a car forward while looking in the rearview mirror, the Fed is t
  
  Read more

• The 'double whammy' of premiumisation via range extension

  08-07-2019 02:00 via warc.com
  Done well, a core range extension can be an effective way to deliver growth on two fronts –by driving both penetration and premiumisation, according to an expert in brand growth.Writing in the June issue of Admap (
  
  Read more

• Advertisement

• P&G's Gillette weathers the 'fast and furious hate'

  08-07-2019 02:00 via warc.com
  Gillette caused a storm at the start of the year with its ad addressing “toxic masculinity”, but the shaving brand never considered pulling back on its new posture, according to Procter & Gamble’s chief brand officer Marc...
  
  Read more

• Internet to account for half of adspend by 2021

  08-07-2019 02:00 via warc.com
  A maturing internet ad market will take just over half of global adspend within a couple of years, according to the latest Zenith Advertising Expenditure Forecasts.From 44% in 2018, Zenith predicts internet spending will hit 47% of all ad...
  
  Read more

• Every Little Helps: How to use data to create an emotional connection

  08-07-2019 02:00 via warc.com
  Tesco has been one of the UK’s biggest retailers for nearly forty years. One of its greatest assets, the Clubcard loyalty scheme, helped create an emotional connection to customers that was a major contributor to growth.
  
  Read more

• China's gamers are open to brands sharing the stage

  08-07-2019 02:00 via warc.com
  Gamers are accepting of brand association and cooperation, according to a new study, which points towards how brands can bring gamification into their media plans.The report from OMD China –Rhythm: Gamers – sought to address the...
  
  Read more

• Brexit: brands and consumers brace for tough winter

  08-07-2019 02:00 via warc.com
  A significant proportion of British shoppers are anticipating supply problems as a consequence of October’s slated date for Brexit, while retailers are warning an autumn exit would hit them at the busiest time of the year.Regardless of...
  
  Read more

• Aussie advertisers neglect 'Defiant Women'

  08-07-2019 02:00 via warc.com
  Some 2.4 million older women in Australia are being ignored and misunderstood by brands, according to a study by Bauer Media.These form the cohort aged 50-64, which, despite rarely being reflected in advertising, is far from invisible. ...
  
  Read more

Follow @sales_mrktinguk on Twitter!