Sales & Marketing news

• The business case for purpose

  26-06-2019 17:27 via warc.com
  This year's Creative Effectiveness Lions impressed WARC's Lucy Aitken with their commitment to causes beyond commercial objectives
  
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• Context and mindset are more relevant than audience or loyalty

  26-06-2019 17:27 via warc.com
  To increase the effectiveness of ad campaigns, brands need to shift their focus from audience targeting to the immediate context and mindset of the real people receiving their messaging, argues Illuma’s Jacqui Wallis.
  
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• Why the most effective ads don't look like ads

  26-06-2019 17:15 via warc.com
  Faris Yakob delves into the WARC Effective 100 to discuss the ways brands are innovating in the face of increasing advertising volumes and decreasing consumer trust.
  
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• Oil and bitcoin are rallying while stocks are mixed as traders weigh the Fed's more measured take on rate cuts

  26-06-2019 15:40 via feedproxy.google.com
  Federal Reserve Chair Jerome Powell has poured cold water on traders' hopes for a cut to interest rates next month.
  The stance appears "fully priced in the asset prices," one analyst says.
  Rising tensions between the US and Iran and the US-China trade war have driven oil higher.Bitcoin has rallied 11% to over $12,500.
  View Markets Insider's homepage for more stories.The Federal Reserve's chairman, Jerome Powell, has poured cold water on traders' hopes for a cut to interest rates next month, a mo
  
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• 5 theories behind bitcoin's dizzying rally above $12,000 (BTC)

  26-06-2019 15:15 via feedproxy.google.com
  Bitcoin has tripled in price in under three months, from $4,000 at the start of April to over $12,500.
  The cryptocurrency has surged by more than a third in the past week.
  Rising mainstream interest, geopolitical tensions, expansionary monetary policy, a supply cut next year, and bitcoin whales may be responsible.
  Watch bitcoin trade live.
  Bitcoin has tripled in price in under three months, from $4,000 at the start of April to over $12,500. After soaring to a record high of nearly $20,000 in Dec
  
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• Micron overcomes Huawei ban, jumps after smashing earnings expectations (MU)

  26-06-2019 15:00 via feedproxy.google.com
  US-based chipmaker Micron Technology surged 9% in early morning trading after reporting revenue and earnings that beat Wall Street estimates.
  The company reported earnings per share of $1.05, beating Wall Street expectations of $0.78, and revenue of $4.79 billion, which exceeded the average forecast of $4.68 billion.
  Micron's business was hurt by the Trump administration export ban on Huawei, a Chinese telecommunications company, imposed earlier this spring.
  The company has since started shippin
  
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• Billionaire investor Howard Marks explains why the Fed's recent behavior is delaying an inevitable recession — and ensuring the next one will be even worse

  26-06-2019 13:58 via feedproxy.google.com
  Howard Marks, the co-founder and co-chairman of $122 billion Oaktree Capital, cites the worrisome nature of the four most dangerous words in investing: "This time is different."
  In a recent memo to clients, Marks explains the issues with central banks artificially preventing a recession through excessive quantitative easing. 
  Click here for more BI Prime stories.It's safe to say that when Howard Marks writes a memo, the entire investing community leans in to take heed.
  The billionaire co-fo
  
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• Why this VC who cofounded a $30 billion SoftBank-owned semiconductor firm is bullish on Europe's tech future — 'We have the money, we just don't know how to allocate it'

  26-06-2019 13:00 via feedproxy.google.com
  Hermann Hauser is a tech investor in Europe who cofounded the Cambridge, UK-based semiconductor company Arm, which SoftBank bought for $30 billion.
  Hauser cofounded Amadeus Capital Partners in 1997 and is on the European Innovation Council, which could have $100 billion to deploy over seven years.
  The funding boost is a big part of efforts to catch up with Silicon Valley peers, he says.
  Click here for more BI Prime stories.Moves to bolster Europe's tech sector are gaining pace.
  There's the boom
  
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• Droga5 aims for effective creativity

  26-06-2019 02:00 via warc.com
  Droga5’s acquisition by Accenture Interactive came as a surprise to most observers, but for the creative agency’s founder it was a response to the need to join a company with extensive capabilities in order to keep up in a constantly...
  
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• Businesses that partner grow faster and generate more revenue

  26-06-2019 02:00 via warc.com
  The great benefits of partnerships to businesses have been underlined by new research revealing that 76% of companies agree partnerships are pivotal in delivering revenue goals.The Global Forrester study ‘Invest In Partnerships To Drive...
  
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• Australian media companies liable for Facebook comments

  26-06-2019 02:00 via warc.com
  Media companies in Australia have reacted furiously after a New South Wales Supreme Court judge ruled they are responsible for ensuring defamatory comments aren’t made on their Facebook pages.The ruling, the media companies say, will have a...
  
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• Asia-Pacific consumers show most brand disloyalty

  26-06-2019 02:00 via warc.com
  Consumers’ willingness to switch brands is on the rise globally, according to a new study –and consumers in Asia Pacific top the list for disloyalty.Just 8% of consumers consider themselves committed loyalists to their favourite...
  
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• A US Senator asked the FTC to 'take all necessary steps' to ensure YouTube is held accountable for violating children privacy laws

  26-06-2019 00:17 via feedproxy.google.com
  US Senator Edward Markey of Massachusetts has released a public letter calling for stricter regulations on YouTube to ensure child safety.
  YouTube is reportedly under investigation by the Federal Trade Commission for its handling of children's videos and could face fines for breaking children's privacy laws.
  YouTube has been rocked by a series of controversies that called attention to how children are using the video platform and revealed gaps in YouTube's moderation process.
  Visit Business Insi
  
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