Sales & Marketing news

• Slack’s unusual direct listing pegged at $26 per share by NYSE for a possible $15.7 billion valuation

  19-06-2019 23:31 via feedproxy.google.com
  The New York Stock Exchange has set a reference price of $26 for Slack in its upcoming direct listing.
  Slack is expected to start trading Thursday on the NYSE under the ticker "WORK."
  Slack has relied on internal data based on secondary markets to gauge its valuation, a person familiar told Business Insider. The average trade was valued at $26.82.The New York Stock Exchange has set a reference price of $26 per share for Slack, as the company prepares to start trading publicly in a direct listing
  
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• Oracle Chairman Larry Ellison says the company added 5,000 new trials for its latest cloud database. Here's what that means (ORCL)

  19-06-2019 23:20 via feedproxy.google.com
  Despite a rough quarter characterized by layoffs, Oracle reported a solid Q4, beating Wall Streets expectations on both revenues and profits.
  Chairman Larry Ellison says that the company has added over 5,000 new trials of the company's Autonomous Database this quarter.
  A former Oracle salesperson tells Business Insider that there was a huge push for the sales team to get customers to try the database.
  Those aren't paying cloud customers yet, but if interest in the new database remains high, it's
  
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• What the Creative Strategy Lions say about the state of strategy

  19-06-2019 23:00 via warc.com
  A campaign by Forsman & Bodenfors for Volvo has won the Grand Prix in the new Creative Strategy Lions. WARC’s Sam Pena-Taylor gets the low-down from the judges.
  
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• Want loyal customers? Gartner says: Improve their experience.

  19-06-2019 22:05 via retailpro.com
    A recent report from Gartner found that a large majority — 81% — of customer experience (CX) leaders predict they will compete mostly or entirely on CX. However, less than half of those responding have established the rationale for …
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• 3 Ways to win back your ex-customer

  19-06-2019 21:59 via retailpro.com
    One school of thought among customer service managers today is that it doesn’t pay to wow your customer. Instead, it is more desirable — and more cost effective — to “meet expectations.” Regardless of whether you agree or disagree …
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• Beyond Meat stumbles as Taco Bell says it won’t add any plant-based meat to its menu (BYND)

  19-06-2019 21:20 via feedproxy.google.com
  Taco Bell is not planning to add plant-based meat to its menu, an executive told CNBC. 
  Shares of Beyond Meat were down by as much as 2% following the news. 
  The fast-food restaurant will instead focus on its existing vegetarian options. 
  Watch Beyond Meat trade live.
  Taco Bell is saying no to plant-based meat and sticking with its vegetarian options.
  Shares of Beyond Meat were down by as much as 2% Wednesday after CNBC reported that Taco Bell has no plans to add any plant-ba
  
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• The Fed just defied Trump's wishes for a rate cut but signaled that one could come soon

  19-06-2019 21:08 via feedproxy.google.com
  The Federal Reserve left borrowing costs unchanged at the end of a two-day policy meeting on Wednesday.
  The central bank has signaled it could slash interest rates in the future if trade conditions worsen.
  Officials last increased the benchmark interest rate in December, bringing it to a target range of between 2.25% and 2.5%.
  Visit Markets Insider for more stories. 
  The Federal Reserve left borrowing costs unchanged at the end of a two-day policy meeting on Wednesday and signaled an openne
  
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• Last year Trump crushed Chinese tech company ZTE in days. It looks like Huawei's next.

  19-06-2019 21:05 via feedproxy.google.com
  A US trade ban announced in May will block the Chinese tech giant Huawei from working with US companies, a move that will require the firm to rethink how it develops and sells its products.
  When the Chinese telecom firm ZTE was blacklisted last year, it nearly went out of business. Some experts say Huawei is at risk of facing a similar situation.
  Although the long-term ramifications are uncertain, some analysts say the ban will jeopardize the company's presence in critical overseas markets and c
  
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• Female drivers for Uber and Lyft say sexual harassment is the norm — and getting help from the companies isn't easy (UBER, LYFT)

  19-06-2019 20:56 via feedproxy.google.com
  Female drivers for Uber and Lyft say lewd comments from passengers happen regularly. 
  Speaking to The Guardian, many women said they feel the companies often aren't helpful in investigating incidents. 
  In statements to Business Insider, both companies affirmed their commitments to safety, and noted many of the offending riders reported by the paper have been kicked off the platforms. 
  Visit Business Insider's homepage for more stories.For female Uber and Lyft drivers, every fare i
  
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• Best Buy expands Apple repair service program to every US store

  19-06-2019 20:14 via feedproxy.google.com
  Apple said on Wednesday its customers can now get their products repaired at every location of Best Buy's almost 1,000 stores around the US. 
  This is due to an expanded partnership between the retailer and the tech giant.
  Best Buy's nearly 1,000 locations dwarf's Apple's 270-store footprint, providing many more locations for customers to get their items repaired.
  The retailer has been increasingly focusing on services for its customers.
  Visit Business Insider's homepage for more stories.Bes
  
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• A BlackRock executive highlights the new kinds of skills he's looking for in a $2 trillion business – and why old-school traders are still important

  19-06-2019 20:14 via feedproxy.google.com
  BlackRock, which manages more than $2 trillion in fixed income, is looking for a new kind of trader, the firm's head of fixed income said at a conference.
  Dan Veiner wants to hire both people with deep experience in fixed income, who can help the firm respond when money in the market dries up, and staff with one foot in fixed income and the other in technology.
  The latter group uses Python and other skill sets to do "citizen development," working on projects that can scale without professional d
  
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• A JPMorgan money manager explains how traders can profit from an unloved part of the global market, regardless of the trade war's outcome

  19-06-2019 19:36 via feedproxy.google.com
  Escalating trade tensions between the US and China have global markets on edge. 
  Emerging-market investors could reap great returns by differentiating between the trade war's winners and losers, said Rashmi Gupta of JPMorgan Chase Bank.
  Gupta argues that savvy traders should be able to profit regardless of the trade war's outcome.
  Brazil, India, and a range of Asian countries are among those highlighted as possible winners.
  Read more on Markets Insider.
  Regardless of outcome, the trade war
  
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• 'He has a point': Christine Lagarde tackled Trump's trade war, climate change, and the gender pay gap on the Daily Show with Trevor Noah

  19-06-2019 18:29 via feedproxy.google.com
  Christine Lagarde shared her views on topics including climate change, the US-China trade war, and the gender pay gap in an interview on the Daily Show with Trevor Noah.
  The managing director of the International Monetary Fund said President Donald Trump has made a couple of fair points about US trade with China.
  She joked the impact of tariffs on global growth could be equivalent to removing Noah's home country of South Africa from the planet.
  We've gathered her comments on five topics below.
  V
  
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• A Facebook content moderator died after suffering a heart attack while on the job, according to a new report detailing harsh working conditions (FB)

  19-06-2019 18:19 via feedproxy.google.com
  A Facebook content moderator died last year after suffering a heart attack while on the job, according to a new report from The Verge.
  The report details the harsh working conditions at a Facebook contractor facility operated by Cognizant in Tampa Florida, in which employee breaks are closely monitored and the office is poorly kept.
  It's the latest of several investigations into the mental trauma and demanding work environment that Facebook's content moderators are subjected to.
  Visit Business I
  
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• A fund manager is dominating 96% of his peers by handpicking companies on the verge of explosive sales growth. Here are his top picks right now.

  19-06-2019 18:09 via feedproxy.google.com
  The biggest driver of stock-market returns has little to do with the economic cycle, says James Callinan, portfolio manager of the Osterweis Emerging Opportunity Fund. 
  His fund has outperformed its benchmark since inception by focusing on something else instead: companies that are tapping into themes where demand is poised to surge. 
  He recently shared the top three stocks he says should grow their sales and deliver above-market returns regardless of the economy's direction. 
  Cli
  
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• Here are the US states that could be hit hardest by the 'tech cold war'

  19-06-2019 18:05 via feedproxy.google.com
  Trade relations between the US and China have been deteriorating recently.
  To get a sense of how a broader trade war could affect various states' economies, we took a look at Census Bureau data on the total value of import and export trade each state has with China.
  Visit Business Insider's homepage for more stories.Trade relations between the US and China have been deteriorating, with a nascent "tech cold war" and increasing tariffs and other measures on both sides threatening to escalate a bro
  
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• Facebook's facing a bunch of questions about its new cryptocurrency. How it addresses them will make or break the service. (FB)

  19-06-2019 18:02 via feedproxy.google.com
  Facebook left lots of questions unanswered about its new Libra cryptocurrency.
  The company is aiming for the digital money to be used around the globe.
  But each country has its own rules governing financial transactions, and it's unclear how Facebook will comply with them.
  It's also unclear what kind of consumer protections Facebook and its partners will offer.
  Visit Business Insider's homepage for more stories.Facebook's unveiling Tuesday of its long-in-the-planning cryptocurrency may have left
  
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• Why Trump doesn't want to punish Turkey over its Russia dealings, after threatening Germany for the same thing last week

  19-06-2019 17:34 via feedproxy.google.com
  The US is mulling sanctions on Turkey over its purchase of the S-400 missile defense system from Russia. US President Donald Trump also threatened to sanction Germany for doing a gas pipeline deal with Russia.
  But Trump is more concerned about what he frames as Germans taking advantage of the US than he is about the Russians.
  Trump views Germany's Angela Merkel as a hypocrite who lectures him about following international rules while flouting them herself.
  Given Trump's warm feelings towards Rus
  
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• Viacom climbs amid reports merger talks with CBS are heating up (VIAB)

  19-06-2019 17:30 via feedproxy.google.com
  Viacom shares rose as much as 4% on a report from the Wall Street Journal that CBS is planning to make an offer for the media company.
  This would be the third time in four years the media giants have come to the table for merger talks. 
  Viacom's has historically underperformed its peers like CBS and Disney.Watch Viacom trade live.
  A merger between CBS and Viacom could finally happen, and Wall Street seems happy about it. 
  According to the Wall Street Journal, CBS is planning on making
  
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• Trump is threatening to disrupt the $5 trillion currency market by inserting clauses into trade deals. Here's how that could change how the entire global economy functions.

  19-06-2019 17:07 via feedproxy.google.com
  HSBC says the Trump administration could shake up most of the $5 trillion currency market with clauses it's trying to insert into trade agreements.
  Global head of FX research David Bloom says the administration wants to stabilize the euro, Chinese yuan, Japanese yen, and other currencies to address the US trade deficit. That would give the US' tariffs more strength as well.
  Bloom warns that the trade deals could make the economy itself more volatile if those currencies can no longer respond to c
  
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• The crisis in creative effectiveness

  19-06-2019 17:00 via warc.com
  Creatively awarded campaigns are no more effective than non-awarded ones, says Peter Field. Here he outlines the research he presented at yesterday's WARC sessions in Cannes.
  
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• Fund managers overseeing more than half a trillion dollars are the most down on the economy since the financial crisis — and they're blaming the trade war

  19-06-2019 16:26 via feedproxy.google.com
  The uncertainty surrounding the US-China trade war has severely depressed corporate earnings expectations and forecasts for global growth, Bank of America Merrill Lynch has found.
  The firm's findings came from its monthly global fund manager survey, which takes the temperature of 230 managers with a combined $645 billion in assets under management.
  Visit Markets Insider's homepage for more stories.
  Expectations for future global growth and corporate profits among fund managers overseeing more th
  
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• Harley-Davidson just revealed the most important new motorcycle in its history — and it isn't electric (HOG)

  19-06-2019 15:45 via feedproxy.google.com
  Harley-Davidson announced that it was partnering with a Chinese manufacturer to build a small-displacement motorcycle for the Asian market.
  The bike, at 338 cc, would be much smaller than Harley's smallest US product.
  Harley CEO Matt Levatich has set a goal for international sales to make up half the company's total.
  Visit Business Insider's homepage for more stories.
  Learn more about Harley's challenges by listening to this episode of Business Insider's "Household Name" podcast.Harley-Davidson,
  
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• Adobe climbs after beating Wall Street earnings forecasts thanks to strong growth in its cloud business (ADBE)

  19-06-2019 14:45 via feedproxy.google.com
  Adobe shares rose more than 4% on Wednesday morning during pre-market trading after reporting better-than-expected revenue and earnings per share. 
  The creator of Photoshop generated $2.74 billion in sales for the second quarter thanks to strong growth in its Digital Media business. That beat analyst expectations.
  Guggenheim securities upped its price target for the company to $300 from $275.Watch Adobe trade live.
  Adobe, the company behind Photoshop, topped Wall Street estimates during the
  
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• 3 qualities of authentic retail shoppers value most

  19-06-2019 02:04 via retailpro.com
      Authentic. It’s a term that retailers are using increasingly to describe how they aim to be and communicate with customers. It’s also a word that customers use to describe their ideal retailer. Shoppers’ expectations have changed. It’s no …
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• Twitter strategy tips from Cannes Lions

  19-06-2019 02:00 via warc.com
  Social listening must be a key component of the Twitter playbook for brands, according to a study released by the digital platform at the 2019 Cannes Lions International Festival of Creativity.“The Participation Playbook”, produced by...
  
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• Senior business leaders lack confidence in building brands

  19-06-2019 02:00 via warc.com
  Despite the evidence that brand building helps create value over the long term, new research indicates that over half of business leaders – including 30% of senior-level marketers – rate their knowledge of brand building as average to...
  
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• Digital safety takes centre stage

  19-06-2019 02:00 via warc.com
  A new body, the Global Alliance for Responsible Media, aims to improve digital safety for internet users, at a time when consumers expect advertisers to be accountable for the content they appear alongside and brand safety is becoming...
  
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• China's craze for arcade games signals future of retail

  19-06-2019 02:00 via warc.com
  Gamification is a well-accepted essential of marketing to Chinese millennials, but this is no longer restricted to the online environment, as a visit to the gaming arcades in the nation’s malls will attest.Arcade gaming has gone down a...
  
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• Carvaan targets a younger demographic

  19-06-2019 02:00 via warc.com
  Carvaan, the radio product, found initial success by filling a gap in India’s music market for the over-50s, and is now building on that by targeting youth – but as purchasers rather than as users.Ironically, the agency behind the...
  
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• Brands need to pass 'the three gates of trust'

  19-06-2019 02:00 via warc.com
  How much we trust in a brand is right up there with price in influencing purchase decisions, according to new research, which suggests that only one third of consumers trust most of the brands they use or buy.A 2019 Edelman Trust Barometer Special...
  
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• Shoppers don’t care about your POS. So why does it matter for CX?

  19-06-2019 01:51 via retailpro.com
      Retail exists in an ongoing tension: how to run retail profitably without forfeiting its heart – to meet people’s needs and bring joy. Unified technologies are integral in this balance, offering a truer picture of your business and …
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