Sales & Marketing news

• Four things every young (and not so young!) planner needs to be doing more of…

  17-06-2019 17:00 via warc.com
  Planning is still about being a catalyst for creativity but the context in which Planners operate has changed hugely – they need to adapt, and quickly, says Mike Teasdale.
  
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• The future of OOH media through a commercial lens

  17-06-2019 02:00 via warc.com
  WARC asked Stefan Lameire, until recently Chief Customer and Revenue Officer at Clear Channel International, to predict the trends that will shape OOH in...
  
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• OPPO targets European sporting events

  17-06-2019 02:00 via warc.com
  OPPO, the Chinese smartphone maker, sees Europe as essential to its global expansion ambitions and is leveraging sports sponsorship – including the current Cricket World Cup – as a central part of that aim.“I would call Europe a...
  
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• Making connections through sound

  17-06-2019 02:00 via warc.com
  Hernan Lopez, Founder and CEO of Wondery, argues the case for advertising effectiveness through podcasts.
  
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• Incentives still dominate marketing spend

  17-06-2019 02:00 via warc.com
  Many brands are still tilting their expenditure significantly towards incentives – such as price promotions – rather than advertising, a trend that frequently reflects a failure to keep pace with evolving consumer habits, but also...
  
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• Heineken France refreshes its consumer insight

  17-06-2019 02:00 via warc.com
  Heineken France has developed a way to address the particular issue that plagues all FMCG brands –the lack of a direct relationship or connection with their customers.At the recent I-COM Data Creativity Awards in Malaga, Frederic Joseph,...
  
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• Facebook's cryptocurrency plans find major backers

  17-06-2019 02:00 via warc.com
  Facebook is reportedly planning to launch a cryptocurrency with backing from a diverse range of firms, signalling a strategy that could see the social network become even more fundamental to the internet economy.Payments companies Visa,...
  
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• Cannes Creative Effectiveness entries soar

  17-06-2019 02:00 via warc.com
  As the Cannes Lions International Festival of Creativity kicks off today, the growing value attached to creative effectiveness is evident in the 34% increase in entries to the Creative Effectiveness Lions, the only global benchmark of the measurable...
  
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• Any audio logo is better than none

  17-06-2019 02:00 via warc.com
  Most brands still don’t have audio guidelines,but the media landscape is changing and soon any audio logo will be better than none, an industry figure has claimed.“A lot of brands will record a radio or audio commercial without any...
  
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